Analysis of ancillary products

1. Textual analysis of ancillary
products

2. Online newspaper site analysis
The website uses a standard news
site layout. Each tab
The colour scheme is also rather
standard, using three colours
Advertisements are featured
It is very typical of local newspapers
to promote the area it’s based in.
This is shown through the inclusion
of the article “20 unmissable things
to do in Portsmouth this autumn”.Readers are given the option to
“follow us” on social media websites.
The newspaper will be able generate
a larger audience using social media.
This is extremely common in online
news sites.
The site is specific to the area it’s
based and appeals to those living in
Portsmouth. It contains information
which is relevant to those people. A
local newspaper site, such as this
one, would not for instance refer to
international affairs.
Pictures are a significant
feature. They The use of many
of the photos is to promote
the local area.
In terms of the benefits of online over
traditional this is much more
People outside of the area in which this is
based will also be able giving the area
much more exposure.

3. Billboard poster analysis
This poster is advertising The
Guardian newspaper. The poster
uses a varied, bright colour
scheme. The use of these
colours is to attract a desired
audience. Negative space is very
prominent and deliberate. The
effectiveness of the poster is
not subverted by a clutter of
information.
The poster addresses the
person reading it.
In terms of style the poster
shows the separation of
“fact” and “opinion”.