1. Webpage analysis
http://www.oxfam.org.uk/waterweek
I have analysed Oxfam’s website in which they have created a webpage about the
Oxfam Water Week. Within this webpage they have created many links to various
other pages where you can find out a lot more about the Water Week and how you can
get involved. These links are madevery clear at the top of the page making them easily
accessible.
The images that they have used are very child based and child friendly making it very
clear to the target audience of parents and teachers that this campaign is purely about
children in need of our help. They have also included simple clip art images, relating to
the theme of the campaign which also help convey the message of the campaign. These
images have been used at the bottom of the page to make it more clear for the reader
what they mean.
As the target audience is predominantly at teachers they have included various access
to resources that the teachers can get hold of in order to educate them a bit more on
this top in order for them teach children in school about water week and that even
their input can help make a difference.
The colours have been kept consistent throughout the webpage, using blue and white
which associate with the image of water.
Under the bold title they have included a slogan ‘Learn, Think. Act.’ In which they have
used a ‘Rule of 3’ a language technique which will help the reader understand the
concept of the campaign and how they can help by following these three simple steps.
They have included a link to social networking site in which anyone can join the group
that Oxfam have made for this topic, which they can keep track of what is going on
within the campaign and it helps to promote the campaign and raise awareness.