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Updated: Social Media Audit - Banking Report 2014

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An updated social media audit report on how South African Banks are measuring up on Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.

An updated social media audit report on how South African Banks are measuring up on Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.


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  • 1. Social Media Audit 1 Time Frame: 14 December 2013 – 13 January 2014
  • 2. Banks Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. Standard Bank 2.ABSA 3. FNB 4. Nedbank 5.Capitec Bank
  • 3. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of Commercial South African Banks. • The time frame of the Social Media Audit was from 14th December 2013 – 13th January 2014. • The Social Media Channels analyzed for the audit are Facebook, Twitter, Pinterest. LinkedIn, Google Plus & YouTube. • The criteria used to assess the performance of the Banks: Fans, Engagement Reach, Influencers and Demographics.
  • 4. Standard Bank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Fans: 76 799 qqqqqqqq Standard Bank has 1,6% engaged Facebook Fans Engaged Fans Fan Growth: 1 435 People Talking About This: 1 246 qqqqqqqq SA Facebook Fans: 71 538 Most Popular City: Johannesburg Most Popular Age Group: 25 -34 Potential; Reach: 421 310 Time Frame: 14 December – 13 January Passive fans Facebook Fans By Gender q51% w48%
  • 5. Standard Bank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ g Location of C Fans Time Frame: 14 December – 13 January
  • 6. Standard Bank M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Mentions Followers: 20 150 qqqqqqqqqqqqqq 1348 Follower Growth: 464 Tweets: 25 679 “Standard Bank” Mentions: 6 479 Influencer Score: 69 Indirect Mentions 6479 Followers Interest 17% Follower % Twitter Age: 4 years 6 months @StandardBankGrp Mentions:1 348 Direct Mentions 5% Music Family 5% 4% Bloggers Marketing Finance Interests Time Frame: 14 December – 13 January 4%
  • 7. Standard Bank M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ i Other Twitter profiles Time Frame: 14 December – 13 January
  • 8. ABSA C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Fans: 151 907 qqqqqqqqqq ABSA has 1% engaged Facebook Fans Engaged Fans Fan Growth: 1 607 People Talking About This: 1040 qqqqqqqqqq SA Facebook Fans: 143 518 Most Popular City: Johannesburg Most Popular Age Group: 25 -34 Potential Reach: 158 625 Time Frame: 14 December – 13 January Passive fans Facebook Fans By Gender q52% w47%
  • 9. ABSA C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ g Location of C Fans Time Frame: 14 December – 13 January
  • 10. ABSA M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Mentions Followers: 12 978 qqqqqq 1619 Follower Growth: 350 Tweets: 20 526 “ABSA” Mentions: 5 685 Influencer Score: 65 Indirect Mentions 5685 Followers Interest 8% 8% Follower % Twitter Age: 1 year 9 months @ABSA Mentions: 1 619 Direct Mentions 5% Music Sports Family Interests Time Frame: 14 December – 13 January 4% 4% Students Bloggers
  • 11. ABSA M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ i Other Twitter profiles Time Frame: 14 December – 13 January
  • 12. FNB C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Fans: 450 641 qqqqqqqqqqqqqqqq FNB has 1,15% engaged Facebook Fans Engaged Fans Fan Growth: 5 189 People Talking About This: 5 326 qqqqqqqqqqqqqqqq SA Facebook Fans: 423 231 Most Popular City: Johannesburg Most Popular Age Group: 25 -34 Potential; Reach: 601 198 Time Frame: 14 December – 13 January Passive fans Facebook Fans By Gender q50% w50%
  • 13. FNB C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ g Location of C Fans Time Frame: 14 December – 13 January
  • 14. FNB M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Mentions Followers: 14 053 692 qqqqqqqq Direct Mentions Follower Growth: 630 Tweets: 1 792 “FNB” Mentions: 10 881 Influencer Score: 67 7% Follower % Twitter Age: 4 years 11 months @FNBSA Mentions: 692 Indirect Mentions 10881 Followers Interest 5% Music 5% Sports Students Interests Time Frame: 14 December – 13 January 4% 4% Family Finance
  • 15. FNB M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ i Other Twitter profiles Time Frame: 14 December – 13 January
  • 16. Nedbank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Fans: 67 233 qqqqqqqqqqqq Nedbank has 4,5% engaged Facebook Fans Engaged Fans Fan Growth: 4 741 People Talking About This: 3 083 qqqqqqqqqqqq SA Facebook Fans: 65 366 Most Popular City: Johannesburg Most Popular Age Group: 25 -34 Potential Reach: 265 375 Time Frame: 14 December – 13 January Passive fans Facebook Fans By Gender q51% w48%
  • 17. Nedbank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ g Location of C Fans Time Frame: 14 December – 13 January
  • 18. Nedbank M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Mentions Followers: 17 770 qqqqqqqq 1505 1934 Follower Growth: 580 Tweets: 33 646 “Nedbank” Mentions: 1 934 Influencer Score: 57 Indirect Mentions Followers Interest 8% Follower % Twitter Age: 2 years 5 months @Nedbank Mentions: 1 505 5% Music 5% 5% Family Sports Students Interests Time Frame: 14 December – 13 January Direct Mentions 4% Finance
  • 19. Nedbank M __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ i Other Twitter profiles Time Frame: 14 December – 13 January
  • 20. Capitec Bank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Fans: 97 940 qqqqqqqqqqqq Capitec Bank has 2,9% engaged Facebook Fans Engaged Fans Fan Growth: 1 450 People Talking About This: 2 856 qqqqqqqqqqqq SA Facebook Fans: 94 301 Most Popular City: Johannesburg Most Popular Age Group: 25 -34 Potential Reach: 186 691 Time Frame: 14 December – 13 January Passive fans Facebook Fans By Gender q51% w49%
  • 21. Capitec Bank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Location of C Fans Time Frame: 14 December – 13 January
  • 22. Capitec Bank C __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Mentions Followers: 8 663 qqqqqqqq 347 391 Follower Growth: 154 Tweets: 6 214 “Capitec Bank” Mentions: 391 Influencer Score: 57 7% Follower % Twitter Age: 3 years 9 months @CapitecBankSA Mentions: 347 Indirect Mentions Followers Interest 6% 4% Music Students Bloggers Interests Time Frame: 14 December – 13 January Direct Mentions 4% 4% Family Sports
  • 23. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Total Number Of C Fans Time Frame: 14 December – 13 January
  • 24. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y C Fans In South Africa Time Frame: 14 December – 13 January
  • 25. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Fastest Growing C Page Time Frame: 14 December – 13 January
  • 26. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Engagement Rate C Page Time Frame: 14 December – 13 January
  • 27. Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Total Number Of M Followers Time Frame: 14 December – 13 January
  • 28. Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Monthly M Follower Growth Time Frame: 14 December – 13 January
  • 29. Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Total Number of M Mentions Direct Mentions Indirect Mentions Time Frame: 14 December – 13 January
  • 30. Benchmark F ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Total Number of F Followers Time Frame: 14 December – 13 January
  • 31. Benchmark w ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ v Total Number Of w Subscribers Time Frame: 14 December – 13 January
  • 32. Benchmark w ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ v Total Number Of w Views Time Frame: 14 December – 13 January
  • 33. Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ a Total Number Of Followers Time Frame: 14 December – 13 January
  • 34. Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ + Total Number Of Followers Time Frame: 14 December – 13 January
  • 35. Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Q Overall Number Of Followers Time Frame: 14 December – 13 January
  • 36. b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • FNB is the Bank with the most Facebook Fans. • Nedbank is the Bank with the least Facebook Fans. • The most engaging Bank on Facebook is Nedbank. • The least engaging Bank on Facebook is Absa considering they have the 2nd most fans. Time Frame: 14 December – 13 January
  • 37. b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Standard Bank is the Bank with the most Twitter Followers. • Capitec Bank is the Bank with the least Twitter Followers. • The Bank with the most @ mentions is Absa and the Bank with the most indirect mentions is FNB. • Nedbank is the most active Bank on Twitter. • The Bank with the oldest Twitter Profile is FNB. Time Frame: 14 December – 13 January
  • 38. b Insights wF __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • The Bank that has the most views & subscribers on YouTube is FNB. • Nedbank is the bank that has the most followers on Google Plus. • FNB also has the most followers on LinkedIn & Pinterest. • Capitec is the bank that has the least followers on Pinterest, LinkedIn & Google Plus. • Overall FNB has the largest Fan base on Social Media. Time Frame: 14 December – 13 January
  • 39. Tel: (011) 321 0201 www.zasocialmedia.com WWW.info@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy