Photos That Sell
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Photos That Sell

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    Photos That Sell Photos That Sell Presentation Transcript

    • Photos That Sell Subjects To Shoot, Things To Look Out For& Traps To Avoid At All Costs! Tips For Shooting Photos That Sell
    • Think beyond just capturing your subject Whether its a model or an object or a place, try to create an image that says something about the subject Tips For Shooting Photos That Sell
    • People photos that sell are going to convey an emotion, or a concept or a lifestyle situation.Dont try to do everything in one photo. Focus on one theme at a time and make sure you get it! Tips For Shooting Photos That Sell
    • Images need a sense of purpose. The viewer should never be leftwondering why you took the photo? Tips For Shooting Photos That Sell
    • A lot of photo buyers these days are non- professionals. Buying images isnt necessarily their main responsibility.These new buyers are usually going to choose the bright, vibrant images, with strong simple compositions. Tips For Shooting Photos That Sell
    • Execution is everything …Focus Exposure Composition Master the rules before you try breaking them Tips For Shooting Photos That Sell
    • When photographing people, always ask for a release first. Take the time explain what youretrying to capture before you start.People respond better when they know what youre trying to do. Tips For Shooting Photos That Sell
    • If a photograph needs a caption to explain it ... its not a stock image… and its probably notmuch of a photo either! Tips For Shooting Photos That Sell
    • Take a Client Centric approach when youre keywording your images Decide who your target buyers might be and why they need the image …Use that insight to work out what words theyre going to use in their search Tips For Shooting Photos That Sell
    • The best selling photographs of famous landmarks are usually taken by local photographers! Tips For Shooting Photos That Sell
    • Food should be eaten Drinks should be drunk Still-life food & beverage shots do sell but competition is steepCapture them in a lifestyle context and step out from the crowd! Tips For Shooting Photos That Sell
    • Always Get Model Releaseseven for unidentifiable body partsMany buyers will err on the side ofcaution, especially if theyre buying images for their own ClientsDont try to tell them theyre wrongJust give them what they want! Tips For Shooting Photos That Sell
    • No free advertising!Compose out brands, logos and branding, or remove them in Photoshop. No one pays for photos of their own Logos any more, and no one has EVERpaid for photos of someone elses brand Tips For Shooting Photos That Sell
    • If a face is visible the eyes will be the focal pointIf two or more faces are visible there will be a connection between the them Tips For Shooting Photos That Sell
    • Set up for tabletop photography and start a list of subjectsThen use downtime – or lousyweather – to add valuable new material to your catalog Tips For Shooting Photos That Sell
    • When shooting objects make sure thecontext totally works... or totally misses! Reality sells & abstracts sell...Vague settings somewhere in between wont feel right and wont sell. Tips For Shooting Photos That Sell
    • Food photos sell but they MUST look appetizing Lighting is paramountAnd most of the time the food will be inedible! Tips For Shooting Photos That Sell
    • Always carry Model & Property Releases in your kit.Offer to send a digital copy by email ... in return for a signature. Released images will sell more often for much better prices. Tips For Shooting Photos That Sell
    • Computers and technology shots can sell extremely well but competition is extremely high.Look to capture concepts and stories rather than more of the still-life shots that every one else shoots. Tips For Shooting Photos That Sell
    • Cut-outs can sell, but competition is high and demand has peakedSo look for other ways to get in close and create something unique Tips For Shooting Photos That Sell
    • Landscape images for stock oftenneed people to add scale & meaning Buyers demand it, but many of the landscape-purists wont do itTheres a real opportunity when you create a scene that your viewer would like to be part of! Tips For Shooting Photos That Sell
    • Sunrise and sunset skies make boring imagesThe magic is in the light and the way it plays on objectsCapture that and youll bemaking photos that can sell Tips For Shooting Photos That Sell
    • If youre a sunrise addict, look to add interesting, easily-identified silhouettes to the foreground for visual interest. Scout locations with lots of distinctive & interesting shapes Plan ahead and walk away from your earlymorning sessions with dozens of commercialshots instead of a few nice-nothing skies! Tips For Shooting Photos That Sell
    • Lighting. Lighting. Lighting.Consider supplementing the lighting of every subject you shoot!Any time of day or night, ask yourselfCan the lighting can be improved? Tips For Shooting Photos That Sell
    • Backs of people can sell… IF theres something going onbut backs of heads rarely move Tips For Shooting Photos That Sell
    • Landscape Images of one specificvegetation type often sell better than big vistas with a bit of everything... Get in closer and capture something specific Tips For Shooting Photos That Sell
    • Clichés sell! Competition can be steep but the demand is strong forfresh approaches to old ideas Tips For Shooting Photos That Sell
    • Simple shots of iconic landmark subjects sell well despite the odds.Some have been photographed millions of times, but demand is strong for fresh new images shot well under perfect conditions Tips For Shooting Photos That Sell
    • Include contemporary peoplein your iconic landmark shots… it will put a shelf-life on the images,but during their marketable lifespantheyll face much less competition Tips For Shooting Photos That Sell
    • Boring landscapes never sell. Landscapes need a strong point of interest to sell. It doesnt always have to be a feature of the scene though. Strong natural lines can work, as can strong blocks of colorAlways look for something to hold the eye! Tips For Shooting Photos That Sell
    • Flowers still sell but competition is high so everything needs to be perfectComposition. Lighting. Execution. Perfect. Perfect. Perfect! Tips For Shooting Photos That Sell
    • Shooting flowers, think 131 . One bloom, three blooms or one mass of bloomsYoull rarely sell anything in between! Tips For Shooting Photos That Sell
    • Keep It Simple!Photo-buyers NEVER bother with images they have to decipher Tips For Shooting Photos That Sell
    • Theres always good interest in common subjects captured in a unique styleEspecially true with technology,business and finance themes Tips For Shooting Photos That Sell
    • Pick your cultivated flowers before you shoot them Compositions, lighting & backgrounds all need to be more perfect than Nature usually provides!(But dont pick wildflowers … natural works there!) Tips For Shooting Photos That Sell
    • Keep it Safe & InoffensiveIf you shoot confronting images look for another outlet They wont sell as stock! Tips For Shooting Photos That Sell
    • New concepts and themes are emerging every yearLook for new technologies, newproducts, new words, new ideas Be the first to create the images that illustrate their essence Tips For Shooting Photos That Sell
    • Corporate shots have a fashion-shelf-lifeSo buyers always need original images with current clothing and modern hair styles Tips For Shooting Photos That Sell
    • Look for all aspects of modern business … not just the meetings and handshakes The way business happens is constantly changing, so this is a huge market … if you can capture those changes Tips For Shooting Photos That Sell
    • People Interacting With People Enough said ... Tips For Shooting Photos That Sell
    • Average looking people usually need to have a reason for being in an image … not just posing for the cameraGive them a prop, dress them up, put them in a location … do whatever it takes to get them involved in the situation Tips For Shooting Photos That Sell
    • Science and TechnologyThe market is flooded with dated still-life shots of yesterdays technology. Those images never sell.Look for the very latest technology andcapture it impacting on peoples lives. Thats what sells! Tips For Shooting Photos That Sell
    • When you look at a business operation,ask yourself – or your Client – whats changed most in the way they do business in the last two years. Capture that! Tips For Shooting Photos That Sell
    • Diversity Sells!In any group situation, the more ethnic diversity you can display the better. This is one area where the obviouslycontrived images just keep on selling Tips For Shooting Photos That Sell
    • Buyers always need high quality newimages of concepts & metaphors.Tell the age-old stories in a new way and youll find serious demand with a lot less competition Tips For Shooting Photos That Sell
    • Teamwork!Take it out of the business context and look for other groups to convey the message. Think Workers. Think Sports Think Kids. Think Animals This is a timeless theme! Tips For Shooting Photos That Sell
    • Holidays & Celebrations always sell from 2-3 months out Dont just focus on the obvious Religious Occasions thoughLook for Local Events and FestivalsDocument the traditions & customs Capture the experience! Tips For Shooting Photos That Sell
    • Strong social themes will always sell, again and again and again ... … but dont be too abstract or busy.The theme needs to be convey instantly, then the story gradually revealed as the viewer studies the image Tips For Shooting Photos That Sell
    • Good sports images can be used in manydifferent fields, if you shoot for Stock ClientsLeave the reportage to sports photographers Instead capture the countless themes and concepts that sport encapsulates Thats where the stock dollars are! Tips For Shooting Photos That Sell
    • People at work are always in demand, and not just the suitsTrades people, hospitality workers,medical workers are especially hot! Tips For Shooting Photos That Sell
    • Health Care is major social issue and a growth industry This makes it a common theme for both editorial & advertising buyersDemand for strong, believable images of doctors, nurses, patients, hospitals &medicines is only going to get stronger! Tips For Shooting Photos That Sell
    • Reality is the new catch-phrase to marketable people photography. Real life shots of real people in natural situations. But Reality doesnt mean Snapshots! Perfect execution, perfect lighting, perfect composition, visible faces, clear emotion, and a believable connection between your models and the situation Tips For Shooting Photos That Sell
    • If you like to capture dramatic skies, Photoshop them into other images with less impressive skies. They wont sell on their own! Tips For Shooting Photos That Sell
    • People on simple backgroundsUse background colour and texture to add meaning without distracting.White backgrounds can and do sell, if there are other elements that add meaning the image Tips For Shooting Photos That Sell
    • Three-quarter views of happy, attractivepeople are always in demand, since they can be used for so many purposesThey do have a shelf-life though, so whenyou find a model who sells, keep shooting with current hairstyles and fashions in many different locations Tips For Shooting Photos That Sell
    • Travel Concepts can sell well IF youConvey a situation that the viewer wantsdesperately to experience for themselves… Leisure, luxury, adventure, culture, excitement, wonder, relaxation ...It all works if you sell the experience! Tips For Shooting Photos That Sell
    • Religion and Spirituality Convey the rich tapestry of the worlds beliefs with images of people living that beliefTough to capture but worth the effort! Tips For Shooting Photos That Sell
    • Concept images are timeless so take your time to set up fantastic shots with a strong creative twistLove, hate, fear, greed, health, success,pride, addiction, desire, anger, speed ... Make yourself a list, study it regularlyand look for opportunities to capture oneor two of these in your other shoots. Tips For Shooting Photos That Sell
    • Couples Of All Ages… As long as theres a believable emotional connection Make it real and it will sell Tips For Shooting Photos That Sell
    • Christmas, Halloween, Hanukkah, Thanksgiving and Valentines Day all enjoy annual bursts of salesIf you like to work this field, also considerimages of birthdays, weddings and other celebrations that occur all year round! Tips For Shooting Photos That Sell
    • Luxury is a concept that sells, usually at a very high price! So look for original ways to convey that theme in a variety of generic settings They Will Sell! Tips For Shooting Photos That Sell
    • Food needs to be styled and lit just as carefully as models Do it right or dont bother! Tips For Shooting Photos That Sell
    • Wellness, Beauty and Spa images are being used more and more to sell everything from property to clothes to food products.Anything related to well-being and personal-care can sell wellAttractive faces and bodies being treated with all kinds of natural remedies are often big sellers. Tips For Shooting Photos That Sell
    • Travel images sell, holiday snaps dont Travel images need to sell the viewer on the experience of the destination,So they need to show people enjoying the experience of the destination. Tips For Shooting Photos That Sell
    • Watch out for the latest fitness fads and dietsCreate & publish images that illustrate those themes... Before they start talking about it on Oprah! Tips For Shooting Photos That Sell
    • We have an aging population so images of older adults and senior citizens are used to sell stuff everywhere.Images need to make the older viewers feel good about who they are and where theyre at. Tips For Shooting Photos That Sell
    • To Sum It All Up … Photos of ANYTHING Can Sell If Theyre Shot RightWhat means is: Unique & Original Imageswith Perfect Execution and Client-Centric Composition are always in demand. Tips For Shooting Photos That Sell
    • If you enjoyed this presentation,Please Pay It Forward! Share It On Facebook: Tweet It On Twitter: Thanks For Your Help! Tips For Shooting Photos That Sell
    • Photos That SellThis was a presentation by GlobalEyeImages, the Co-operative Stock Library Photographers working together to reduce costs, increase exposure and sell more images. www.GlobalEyeImages.com Tips For Shooting Photos That Sell