Meeting expectations of users on mobile - CONTEXT IMMEDIACY SIMPLICITY A positive customer experience is a must for better user engagement and delight. Xploree Search and Discovery platform aims at exceeding this expectation by delivering hypercontextually in the user's 'mobile moment'. Know more about us at www.xploree.com

1. Context,
Immediacy,
Simplicity
Meeting Mobile
Users Expectations
1

2. For most consumers, mobile is increasingly
becoming the preferred medium of research
and awareness on the path-to-purchase.
2

3. Mobile commerce continues to grow –
4 out of 10 mobile users are likely to use
Their smartphones for shopping.
Comrade, US Survey
3

4. 52% of UK smartphone owners surveyed
said they would prefer to check their phone
during any downtime
IAB, UK 2013 Survey 4

5. Brands and marketers have a huge
opportunity on mobile to capture consumer
attention, enhance brand visibility and drive
higher conversions.
5

6. The most important step in this direction is
to exceed user’s expectations on mobile.
6

7. Don’t interrupt me, I
want more control on
how and when I access
information and offers.
7

8. Want to access
content any way
they like
2014 Mobile Behavior Report: salesforce.com/marketingcloud
Top Concern About Accessing
Information on Mobile:
8
91%

9. 1. Relevance
My expectations are
high. I expect results
to be accurate and
relevant.
9

10. Personalization and Location Matter
Consumer Intelligence Series – Mobile Advertising by pwc.com 10
Prefer targeting on
personal interests
Want location
based offers on
mobile
54%
44%

11. Delight me! I want easier
and faster ways to find
what I need.
11

12. Easy Access to Information
on Mobile:
2014 Mobile Behavior Report: salesforce.com/marketingcloud 12
Found it easy to find
information on mobile-
optimized site
54%
Want seamless experience
across devices83%

13. A Positive Customer Experience
Drives Engagement and Purchase
Intent
Nielson/Google Study on Path to Purchase 13

14. “By 2020 customer experience will overtake
price and product as the key brand
differentiator.”
Customers 2020 Report, Walker Information Inc., 2014
14

15. 15
Elements of a Delightful
Mobile User Experience3

16. 16
CONTEXT
User’s Location,
Environment, Activity, Past
Actions etc.
1

17. 17
IMMEDIACY
In the ‘Mobile Moment’, when
the user wants (Information,
Service, Product Purchase and
more…)
2

18. 18
SIMPLICITY
One stop search and easy to
get what the user wants
3

19. Are you leveraging the power of mobile to
engage your users in moments that
matter?
19

20. Delivering Happy
Mobile Moments
It’s all about being there when
the user needs you, or even
before they know they would!
www.xploree.com
20

21. 21
@XploreeMoments
facebook.com/Xploree
linkedin.com/company/Xploree
slideshare.net/Xploree
#HappyMobileMoments #XploreeMoments
www.xploree.com
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