B2B+M=ROI

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It's a myth that B2B mobile usage hasn't reach critical mass. In fact, 56% of senior executives say their mobile device is their primary B2B communication tool. In this webinar, we'll share a compelling case for mobile site investments today.

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  • 45% of senior corporate executives said they believe a smartphoneor Web-enabled tablet will be their primary device for business-related use within three years.
  • Jen
  • Jen
  • Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
  • Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
  • Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
  • Jen
  • Jen
  • Jen
  • B2B+M=ROI

    1. 1. B2B+M=ROI<br />The 15-Minute Business Case for the B2B Mobile Website<br />Eric Anderson<br />VP of Marketing<br />White Horse<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    2. 2. It’s time to dispel the myth that B2B mobile usage hasn’t reached critical mass. <br />56% of senior executives say their mobile device is their primary b2b communications tool.<br />Source: Forbes Insights, The Untethered Executive<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    3. 3. Mobile search is the fastest-growing category of digital behavior.<br />At least 10% of all Google searches are now on mobile.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    4. 4. Your B2B site isn’t immune from this trend, and you can prove that. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    5. 5. If you send email, then you have a mobile audience.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    6. 6. Tablets may be the next must-have B2B sales support tool. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    7. 7. And mobile’s role in trade show support via SMS and QR is a no-brainer.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    8. 8. Usability studies show that poor mobile sites translate directly into lost business opportunities.<br />“Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”<br />Jakob Nielsen<br />Source: Nielsen Norman Group Mobile Usability Study<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    9. 9. Your competitors are starting to figure all this out.<br />”Twenty-seven percent of B2B marketers tell us that they intend to begin mobile marketing in 2011, and 45% believe that mobile marketing's effectiveness will increase over the next three years, a number substantially higher than any established media form.”<br />Forrester Research, Is Mobile Right for B2B Marketing?, January 26, 2011<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    10. 10. The good news: mobile sites can be richer, faster, better – at lower cost – than ever before. <br />whitehorse.com/mobilewebsitesQuestions?Eric Andersoneanderson@whitehorse.com<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />

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