My presentation for the SWMPA.

1. Your (Online)
Medical Practice
Marketing Blueprint
@KevinGetch

2. Administration
Financial
ICD-10
New Patient Reporting
or is it 11
Human Resources
Electronic Medical Records

3. Oh Yeah...
And Then There’s

4. @KevinGetch

5. 7 Key
Factors for Effective
SEO
7 Key Elements
for an Effective Website
@KevinGetch

6. Design
@KevinGetch
Design & User
Experience

7. User Experience
@KevinGetch
User Experience

8. @KevinGetch

9. Quality Content
Quality
Content
@KevinGetch

10. Designed for Mobile
Designed for Mobile
@KevinGetch

11. Optimiz
ed for Social
Sharing
Optimized for Social Sharing

12. @KevinGetch
Conversion Optimization

13. Hold On...
We’re going for a ride.

14. Measure (Google Analytics)Measure
@KevinGetch

15. @KevinGetch

16. @KevinGetch

17. webfor.com/whitepaper

18. Content
Strategy
Branding
& PR
Customer
Retention
Lead
Generation
Reputation
Management

20. 100 BILLION

21. How Search Works

22. Crawling the Web

23. Indexing the Web

24. Providing Results

25. Search Engine Results
Layout
Adwords
(pay per click ads)
Organic
Organic
Local/Organic
Maps

26. On-Page SEO Factors
@KevinGetch
On-Page SEO Factors
Title Tag
URL Structure
Headings (H1/H2)
Alt Tag
Body Text

27. Meta Robots Tag
<meta name="robots"
content="index, follow">
@KevinGetch

28. Endorsements (links, citations, press,
reviews, mentions, etc. )
Endorsements (links, citations, press,
reviews, mentions, etc. )

29. Citations (Need Images)Citations (Need Images)
Address
Name
Phone

30. Citations

31. @KevinGetch

32. @KevinGetch

33. Tips (& Tools)

34. webfor.com/listing-scan
@KevinGetch

36. Test your site speed
tools.pingdom.com/fpt/
@KevinGetch

37. Google Alerts
google.com/alerts
@KevinGetch

38. Authorship
New research has revealed that Lap-Band surgery can induce weight loss in long-
term obese patients and provides support for use of the procedure in….

39. Don’t Panic
@KevinGetch

40. Why? Because Everything is
Awesome
@KevinGetch

41. By Kevin Getch, Founder of Webfor
Visit webfor.com/seo-101 for the expanded blog version of this
presentation.
Kevin Getch, Founder & Lead SEO
Download my White Paper
webfor.com/whitepaper
@KevinGetch