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Winning an Interview:How to Skirt the Application ProcessMike Santoro, President, Walker SandsApril 30, 2013
Two Ways to Get a JobWay #1: Traditional Way2,000applicants40 “perfect”resumes10 “perfect”writing testsInterview
Two Ways to Get a JobWay #2: Know SomeoneCompany influencersays, “This person isawesome.”Interview
Traditional Way is Easy!But it doesn’t result in an interview!
Getting Recommended is Very Hard.But it will be more effective!Walker Sands Hiring (Previous Year)40%10%25%25%Job Listings...
Getting Recommended is Very Hard.How do I get Challin to be my friend?
6 Steps to Making Friends
Step 1: Define Your GoalFigure out WHAT you want to do & WHO youwant to do it for.
Step 2: Become a Round PegMost resumes look like square pegs trying to fitinto round holes.I know marketing things.Typical...
Step 3: Meet People & Ask QuestionsTarget decision makers AND junior levelinfluencers. Everyone drinks coffee.
Step 4: Become a Special PegFind a way to get experience that matters.I know marketing things.No JobPR experienceExperienc...
Step 5: Keep in TouchKeep building your network while maintainingyour best connections.Share theircontentShare articles& e...
Step 6: Find the Job/Make the AskDon’t forget to keep your contact up to dateonce you’re in the process.Wait for theRIGHT ...
If you only remember 3 things…Prepare yourself to fit that roleFind what’s right for YOUFriend people who can help you
Thank you!Walker Sands Communications121 N. Jefferson St.Chicago, IL 60661Phone: (312) 267-0066Fax: (312) 876-1388www.walk...
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Winning An Interview: How to Skirt the Application Process

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Transcript of "Winning An Interview: How to Skirt the Application Process"

  1. 1. Winning an Interview:How to Skirt the Application ProcessMike Santoro, President, Walker SandsApril 30, 2013
  2. 2. Two Ways to Get a JobWay #1: Traditional Way2,000applicants40 “perfect”resumes10 “perfect”writing testsInterview
  3. 3. Two Ways to Get a JobWay #2: Know SomeoneCompany influencersays, “This person isawesome.”Interview
  4. 4. Traditional Way is Easy!But it doesn’t result in an interview!
  5. 5. Getting Recommended is Very Hard.But it will be more effective!Walker Sands Hiring (Previous Year)40%10%25%25%Job ListingsRecruitersEmployee ReferralsInterns converted to full time
  6. 6. Getting Recommended is Very Hard.How do I get Challin to be my friend?
  7. 7. 6 Steps to Making Friends
  8. 8. Step 1: Define Your GoalFigure out WHAT you want to do & WHO youwant to do it for.
  9. 9. Step 2: Become a Round PegMost resumes look like square pegs trying to fitinto round holes.I know marketing things.Typical Candidate2-3 years experience in a PR agencyStrong writing skillsAbility to demonstrate creativityExperience pitching the mediaUnderstanding of social mediaJob Description
  10. 10. Step 3: Meet People & Ask QuestionsTarget decision makers AND junior levelinfluencers. Everyone drinks coffee.
  11. 11. Step 4: Become a Special PegFind a way to get experience that matters.I know marketing things.No JobPR experienceExperience with mediaStrong writerCreative thinkerEntry Level Highly DesirableTech PR experienceMedia relationshipsRegularly writes tech blogHas managed an infographicprojectShares highly relevant contenton Twitter
  12. 12. Step 5: Keep in TouchKeep building your network while maintainingyour best connections.Share theircontentShare articles& eventsAsk foradvice
  13. 13. Step 6: Find the Job/Make the AskDon’t forget to keep your contact up to dateonce you’re in the process.Wait for theRIGHT jobAsk your friend – you’re friends bynow, right?
  14. 14. If you only remember 3 things…Prepare yourself to fit that roleFind what’s right for YOUFriend people who can help you
  15. 15. Thank you!Walker Sands Communications121 N. Jefferson St.Chicago, IL 60661Phone: (312) 267-0066Fax: (312) 876-1388www.walkersands.com
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