Winning An Interview: How to Skirt the Application Process

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WalkerSands

Business

Two Ways to Get a Job
Way #1: Traditional Way
2,000
applicants
40 “perfect”
resumes
10 “perfect”
writing tests
Interview

Two Ways to Get a Job
Way #2: Know Someone
Company influencer
says, “This person is
awesome.”
Interview

Traditional Way is Easy!
But it doesn’t result in an interview!

Getting Recommended is Very Hard.
But it will be more effective!
Walker Sands Hiring (Previous Year)
40%
10%
25%
25%
Job Listings
Recruiters
Employee Referrals
Interns converted to full time

Getting Recommended is Very Hard.
How do I get Challin to be my friend?

Step 1: Define Your Goal
Figure out WHAT you want to do & WHO you
want to do it for.

Step 2: Become a Round Peg
Most resumes look like square pegs trying to fit
into round holes.
I know marketing things.
Typical Candidate
2-3 years experience in a PR agency
Strong writing skills
Ability to demonstrate creativity
Experience pitching the media
Understanding of social media
Job Description

Step 3: Meet People & Ask Questions
Target decision makers AND junior level
influencers. Everyone drinks coffee.

Step 4: Become a Special Peg
Find a way to get experience that matters.
I know marketing things.
No Job
PR experience
Experience with media
Strong writer
Creative thinker
Entry Level Highly Desirable
Tech PR experience
Media relationships
Regularly writes tech blog
Has managed an infographic
project
Shares highly relevant content
on Twitter

Step 5: Keep in Touch
Keep building your network while maintaining
your best connections.
Share their
content
Share articles
& events
Ask for
advice

Step 6: Find the Job/Make the Ask
Don’t forget to keep your contact up to date
once you’re in the process.
Wait for the
RIGHT job
Ask your friend – you’re friends by
now, right?

If you only remember 3 things…
Prepare yourself to fit that role
Find what’s right for YOU
Friend people who can help you

Thank you!
Walker Sands Communications
121 N. Jefferson St.
Chicago, IL 60661
Phone: (312) 267-0066
Fax: (312) 876-1388
www.walkersands.com

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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1. Winning an Interview: How to Skirt the Application Process Mike Santoro, President, Walker Sands April 30, 2013

2. Two Ways to Get a Job Way #1: Traditional Way 2,000 applicants 40 “perfect” resumes 10 “perfect” writing tests Interview

3. Two Ways to Get a Job Way #2: Know Someone Company influencer says, “This person is awesome.” Interview

4. Traditional Way is Easy! But it doesn’t result in an interview!

5. Getting Recommended is Very Hard. But it will be more effective! Walker Sands Hiring (Previous Year) 40% 10% 25% 25% Job Listings Recruiters Employee Referrals Interns converted to full time

6. Getting Recommended is Very Hard. How do I get Challin to be my friend?

7. 6 Steps to Making Friends

8. Step 1: Define Your Goal Figure out WHAT you want to do & WHO you want to do it for.

9. Step 2: Become a Round Peg Most resumes look like square pegs trying to fit into round holes. I know marketing things. Typical Candidate 2-3 years experience in a PR agency Strong writing skills Ability to demonstrate creativity Experience pitching the media Understanding of social media Job Description

10. Step 3: Meet People & Ask Questions Target decision makers AND junior level influencers. Everyone drinks coffee.

11. Step 4: Become a Special Peg Find a way to get experience that matters. I know marketing things. No Job PR experience Experience with media Strong writer Creative thinker Entry Level Highly Desirable Tech PR experience Media relationships Regularly writes tech blog Has managed an infographic project Shares highly relevant content on Twitter

12. Step 5: Keep in Touch Keep building your network while maintaining your best connections. Share their content Share articles & events Ask for advice

13. Step 6: Find the Job/Make the Ask Don’t forget to keep your contact up to date once you’re in the process. Wait for the RIGHT job Ask your friend – you’re friends by now, right?

14. If you only remember 3 things… Prepare yourself to fit that role Find what’s right for YOU Friend people who can help you

15. Thank you! Walker Sands Communications 121 N. Jefferson St. Chicago, IL 60661 Phone: (312) 267-0066 Fax: (312) 876-1388 www.walkersands.com

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