Step 1: Define Your GoalFigure out WHAT you want to do & WHO youwant to do it for.
Step 2: Become a Round PegMost resumes look like square pegs trying to fitinto round holes.I know marketing things.Typical Candidate2-3 years experience in a PR agencyStrong writing skillsAbility to demonstrate creativityExperience pitching the mediaUnderstanding of social mediaJob Description
Step 3: Meet People & Ask QuestionsTarget decision makers AND junior levelinfluencers. Everyone drinks coffee.
Step 4: Become a Special PegFind a way to get experience that matters.I know marketing things.No JobPR experienceExperience with mediaStrong writerCreative thinkerEntry Level Highly DesirableTech PR experienceMedia relationshipsRegularly writes tech blogHas managed an infographicprojectShares highly relevant contenton Twitter
Step 5: Keep in TouchKeep building your network while maintainingyour best connections.Share theircontentShare articles& eventsAsk foradvice
Step 6: Find the Job/Make the AskDon’t forget to keep your contact up to dateonce you’re in the process.Wait for theRIGHT jobAsk your friend – you’re friends bynow, right?
If you only remember 3 things…Prepare yourself to fit that roleFind what’s right for YOUFriend people who can help you
Thank you!Walker Sands Communications121 N. Jefferson St.Chicago, IL 60661Phone: (312) 267-0066Fax: (312) 876-1388www.walkersands.com