1. WEB 435 Entire Course: Phoenix University:
New Updated Course
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WEB 435 Week 1 DQ 1
Based on the Gariffo (2010) article, how has Adobe leveraged its 2005 acquisition of
Macromedia to expand its portfolio, which include development tools, such as the ColdFusion,
Dreamweaver, Flash, and Flex technologies to provide a development stack for building
commercial websites?
WEB 435 Week 1 DQ 2
A successful security policy requires the support of senior management. Should management
also be involved in the development of a web security policy?
WEB 435 Week 2 Individual Assignment Web Security Issues Paper
Prepare a 2-3 page paper discussing methods to address client (user) security issues. Include
ways that a website can be attacked by malicious users such as:
Java script insertion
SQL insertion
Hidden field manipulation
Header manipulation
Cookies
Precautions:
How can worms and viruses be introduced to a website?
What is the most common method to ensure client security?
WEB 435 Week 2 DQ 1

2. Based on the Keston (2010) article, why are the leading search players aggressively revising
their privacy policies to better protect user data?
WEB 435 Week 2 DQ 2
Why are security and privacy issues the main reasons for not building online customer trust?
What can businesses do to enhance online trust?
WEB 435 Week 3 Individual Assignment Authentication and Authorizations Paper
XYZ Company has contracted you to secure an Apache server or Microsoft Internet Information
Server (IIS). Explain how you would secure the server and describe the system settings that you
would employ for the server.
Write a 2-3 page paper in which you discuss methods to address this scenario. Be sure to
include:
Methods for authentication
Methods for authorization
WEB 435 Week 3 DQ 1
Based on the O’Kennon (2010) article, how will CDNs, which are now offering products that
take advantage of ESI (edge side includes) dynamically, create content at the edge of the
network?
WEB 435 Week 3 DQ 2
Based on the Keston (2010) article, why is the idea of using semantic technology on the web
only recently begun gaining traction?
WEB 435 Week 4 Individual Assignment Homepage Organization Paper
Write a 1-2 page paper that discusses the homepage organization of a Web site. Be sure to
communicate the purpose of the site immediately and clearly and explain the following:
· The e-cycle of Internet marketing (the 4 P’s of marketing: price, promotion, product, and
place)
· The role of e-CRM (How is this different from traditional methods?)
· Micro customization
What is the value of implementing each of these?

3. · Include how e-CRM has changed traditional customer relations
· How does a company’s micro customization process (infrastructure) influence these processes?
· How does the concept of micro customization enhance e-CRM and Internet marketing?
Create a storyboard that demonstrates these principles.
WEB 435 Week 4 DQ 1
Germanakos, Tsianos, Lekkas, Mourlas, and Samaras (2008), discuss the importance of user-
centric content delivery for m-commerce. Discuss the challenges of providing personalized
content for mobile device users.
WEB 435 Week 4 DQ 2
Based on Benou and Bitos’s (2008) article, discuss why rapid application development should be
adopted for the creation of mobile applications.
WEB 435 Week 5 Learning Team Project and Presentation
Prepare an 8-10 page proposal in which you incorporate the previous week’s draft papers.
Continue to build your final proposal by including the following:
· Discuss how social networks could be implemented on the Web site.
· Explain the advantages and disadvantages of Web 2.0 for your proposal.
· In your recommendations be sure to explain the following:
o The advantages and disadvantages of using m-commerce
o What is necessary to make the e-commerce site available to mobile devices?
o Explain the advantages of using XHTML mobile profile 1.0.
· The advantages and disadvantages of using Web 2.0 for e-commerce
· Methods to incorporate web-based communities such as:
o Blogs
o Book reviews
o Sales of used books (the bookstore website takes a small percentage of revenue)

4. o Use of Second Life
o Individual student personalized web page
· Explain methods for infusing web-based commerce to increase sales.
Create a 1-2 page executive summary of your proposal that will be presented to company
management.
Present your recommendations in 10-15 Microsoft® PowerPoint® slides with speakers notes in
which you summarize the information from the prior three assignments and incorporate the
additional information from this week’s assignment.