Creative Commons was found due to the failure to stop the Copyright Term Extension Act. This ever increasing control is imposed on us in the name of the benefits of the creators, with the latest incarnation as the Directive on Copyright in the Digital Single Market. By giving creators tools to receive revenue without retaining full copyright, we can demonstrate that open business models are viable alternatives other than control. The success of "Made with Creative Commons" strongly indicated that Open Business Models should be an integrated part of the Creative Commons Movement https://ccglobalsummit2019lisbonportugal.sched.com/event/MmjR/opening-night-program