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Shifting from a newspapermindset to an information perspective
1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Cross-media Publishing Trends
Title: Shifting from a newspaper mindset to an information perspective.
Speaker: Ben Shaw, Chief Digital Officer, Shaw Media, USA
2. Shaw Media
Shifting From Newspaper
Mindset
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4. Who is Shaw Media?
Our Brand’s Promise is to Provide:
Relevant Information
Marketing Solutions
Community Advocacy
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5. Reality Check!
The US economy and our industry are creating some very real challenges….
Thankfully, Shaw Media is an exciting dichotomy.
It is an agile, leading-edge media company as well as a stable,
people-oriented company.
Above all else in tune with the needs of its readers as well its employees.
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6. What did we hope to accomplish with
a new editorial system?
Back in 2008, our core Multimedia Goals were to:
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7. What did we hope to accomplish with
a new editorial system?
Back in 2008, our core Multimedia Goals were to:
1. To transition from a newspaper perspective to an information
mindset.
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8. What did we hope to accomplish with
a new editorial system?
Back in 2008, our core Multimedia Goals were to:
1. To transition from a newspaper perspective to an information
mindset.
2. To aggressively use Multi-Media to reach those who were not
in the habit of using our print offerings.
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9. What did we hope to accomplish with
a new editorial system?
Back in 2008, our core Multimedia Goals were to:
1. To transition from a newspaper perspective to an information
mindset.
2. To aggressively use Multi-Media to reach those who were not
in the habit of using our print offerings.
3. To aggressively implement Multi-Media solutions that empower
Shaw Media’s content producers, and encourage participation from
community consumers.
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10. What were our technology goals?
1. Streamline Moving Content Online
a) Integrate and automate
b) We feel that a major strength of REP is that all content starts as
XML native.
2. Standardize our editorial approach
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11. What were our technology goals?
1. Streamline Moving Content Online
a) Integrate and automate
b) We feel that a major strength of REP is that all content starts as
XML native.
2. Standardize our editorial approach
3. Share resources
1. Pagination FTEs
2. Content
3. IT administration
4. Centralize editorial systems.
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13. Why choose a vendor that is…..?
Is based far away?
Doesn’t have local support?
Is new to my industry sector?
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14. Why Roxen?
Roxen is a veteran of an industry that we would like our
(much older) industry to more closely resemble.
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15. Why Roxen?
Roxen is a veteran of an industry that we would like our
(much older) industry to more closely resemble.
We wanted to work with a web system that was adapting
back to paper as opposed to an editorial company
adapting forward to the web.
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16. Why Roxen?
We felt strongly that the future of the news media workflow
will resemble the REP model – and we have seen a number of
editorial systems follow their lead.
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17. Why Roxen?
We felt strongly that the future of the news media workflow
will resemble the REP model – and we have seen a number of
editorial systems follow their lead.
We are also certain that technology changes so quickly, we
need to be a little closer to the edge.
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18. Why Roxen?
We felt strongly that the future of the news media workflow
will resemble the REP model – and we have seen a number of
editorial systems follow their lead.
We are also certain that technology changes so quickly, we
need to be a little closer to the edge.
Yes, 'Pioneers get the arrows' but our editors and publishers
are ready and willing to embrace change in their workflow in
order to serve the shifting consumption habits of our
communities.
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19. Why Roxen?
We felt strongly that the future of the news media workflow
will resemble the REP model – and we have seen a number of
editorial systems follow their lead.
We are also certain that technology changes so quickly, we
need to be a little closer to the edge.
Yes, 'Pioneers get the arrows' but our editors and publishers
are ready and willing to embrace change in their workflow in
order to serve the shifting consumption habits of our
communities.
We needed a new technological approach to serve as catalyst
to real change led by our company's future minded
leadership.
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26. Challenges
1. Change!!!
1. Transition from Quark to InDesign
1. Hardware more than Liveware
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27. Challenges
1. Change!!!
1. Transition from Quark to InDesign
1. Hardware more than Liveware
3. Bandwidth at rural offices
4. Necessity for precision during automation
5. Integration with other vendors
6. Workflow load shifting
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29. Pros+Cons
Pros:
1. All content is XML native from creation
2. Report filing from everywhere
3. Workflow flexibility
4. Sharing stories and pages between sister publications
5. Cross-posting to multiple websites from one login
6. Created an internal wire service
7. CMS for websites hosted in another state
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30. Pros+Cons
Pros:
1. All content is XML native from creation
2. Report filing from everywhere
3. Workflow flexibility
4. Sharing stories and pages between sister publications
5. Cross-posting to multiple websites from one login
6. Created an internal wire service
7. CMS for websites hosted in another state
Cons:
1. No text formatting or style sheets in client (originally)
2. Saved Searches
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31. Savings
1. Clicks to Publish Online:
a) 40 to 3
2. Editorial in 2008 to 2011:
a) 33% Decrease in Staff
i. Company initiatives were supported by Roxen’s flexibility
b) 68% Increase in Web Traffic
i. Grew Organically & Added Multiple Online and Mobile
Products
3. Capital costs:
a) Editorial installs 2 to 7
b) Support cost much lower
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33. Project Results
Culturally, we are fully focused on providing Relevant Information to
our communities via differentiated platforms and experiences.
It has brought our local editorial cultures closer together by daily
exposure to each other’s content and initiatives.
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34. Project Results
Culturally, we are fully focused on providing Relevant Information to
our communities via differentiated platforms and experiences.
It has brought our local editorial cultures closer together by daily
exposure to each other’s content and initiatives.
We have moved from a newsroom + web perspective to being staffed by
information specialists who publish, themselves, to different
consumer pipelines.
We feel that we are positioned to quickly roll out new products and
workflows as industry best-practice is refined.
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35. Question + Answer
Drop Me A Line:
Benjamin Shaw
Chief Digital Officer
Shaw Media
Thank You! bdshaw@shawmedia.com
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