2. YOUR BRAND IS YOUR BUSINESS.
YOU’VE WORKED HARD TO BUILD
IT. YOU’VE HIRED THE BEST TO
MANAGE ITS ASSETS AND POSITION
IT’S YOUR BRAND.
IT CAREFULLY. AND YET, IT’S NOT
ABOUT WHAT YOU SAY IT IS.
YOU’VE WORKED HARD TO BUILD IT.
HIRED THE BEST TO MANAGE IT. YOU PROTECT ITS
ASSETS AND POSITION IT CAREFULLY.
AND NOW:
IT’S NO LONGER WHAT YOU SAY IT IS.
5. BRAND=
PERCEPTION
THE SUM OF EVERY PERCEPTION, EXPERIENCE
AND INTERACTION PEOPLE HAVE WITH YOUR
ORGANIZATION INSIDE AND OUT. INTERACTION
EXPERIENCE
6. Unless you’ve been hiding under a rock for the past few
years, you’re probably coming to terms with one very
VOICE OF important fact:
COMMUNITY
THE WALL THAT ONCE PROTECTED THE
DIALOG BETWEEN INTERNAL AND EXTERNAL
CUSTOMER COMMUNICATION HAS COME DOWN.
CULTURE Your future employees trust their network to seek the truth
about your culture before they even step foot in your door.
Your customers trust their sphere of influence just as much
as they do their own personal experiences when it comes
to making buying decisions.
YOUR EMPLOYEES TALK TO YOUR CUSTOMERS.
YOUR CUSTOMERS ARE YOUR EMPLOYEES.
7. VOCII IS POISED TO HELP YOU BRIDGE THE GAP
BETWEEN HUMAN RESOURCES, MARKETING AND
COMMUNICATIONS to develop a holistic approach that
aligns what you say with what you do.
All too often the brand is watered down by quick fix
go-to-market strategies developed in silos and alignment
is a courtesy. Unfortunately, these tactics do not take
into consideration the multitude of stakeholders who must
clearly communicate and make good on every one of
BRING CLARITY TO THE CONVERSATION. those promises.
WE ADVOCATE BRAND AS BUSINESS STRATEGY
FROM THE INSIDE OUT. Bringing key leaders together to
break down barriers and build organizational equity through
good old-fashioned communication and collaboration.
We may encourage the use of social tools and technology
where they make sense and help strengthen collaboration.
Ultimately, our goal is to aid you in developing a stronger
foundation of trust between you, your employees and your
customers; BRINGING TRUTH TO YOUR BRAND VOICE
AND CLARITY TO THE CONVERSATION.
8. IT ALL STARTS WITH LISTENING,
AND LISTENING TAKES GUTS.
LISTEN
1
Egos must be left at the door and company leaders must
be strong enough to hear, value and act on the good, Listen to the voices of your
employees and customers
great, bad and the ugly as voiced by employees and
customers.
4 2
VOCALIZE
MONITOR
Why? Because its good business. Monitor key indicators Bring your brand to life
for brand growth through vital communication
touch points
3
Throughout each journey we discover that people
really do have great ideas and they want to share
Enable the voices of your
them with you. brand-driven business
IF YOU’RE NOT ACTIVELY LISTENING, YOU’RE SIMPLY EMPOWER
MISSING OUT ON THE BUSINESS POTENTIAL THAT
SURROUNDS YOU EACH AND EVERY DAY.
OUR PROCESS
9. You’re investing in your brand. Of course you want to see
a return. At Vocii, we’re not afraid to inform you that you
will be responsible for seeing that return through.
Implementing on-brand communication is imperative.
Its your company. You get things done. And patience
for human behavior will be your greatest virtue. Infusing
positive cultural change and instilling on-brand behaviors
that become second nature across multiple channels of
engagement takes time and a long-term commitment.
RETURN ON INVESTMENT, INFLUENCE AND INTEGRITY. THERE ARE NO MORE QUICK FIXES.
We’re here to help you get back to the fundamentals of
communication. Using tools that are only appropriate for
your business culture and implementing the right course
for measurement that is in alignment with your business
goals.
IF YOU CAN HANDLE THAT THEN YOU’RE READY TO
MAKE CHANGE HAPPEN.
Vocii is here to be your guide.
