Apresentação com minha seleção dos principais pontos do Interaction South America e Latim American Conference on Human Computer Interaction de 2015 para o UX Events Overview 2015 (https://overview-ux-events-2015.eventbrite.com) do capítulo IXDA de Campinas.

1. U X T A L K S
Overview
Interaction South America
2015
ISA2015

2. Cases de Mercado
Palestrantes Convidados
Novembro/2015
Córdoba, Argentina

3. #oqueteve

4. UX+Saúde
Samsung | Philips | Hosp. Italiano de Buenos Aires | Globant | Flux

5. “Hospital inteligente
não é sobre tecnologias,
é sobre ter as informações
compartilhadas com todos
em tempo real
e respeitando a estrutura.”
Hospital Italiano de Buenos Aires

6. “O que atraiu o mercado
não foi uma solução clínica,
foi uma solução de
experiência.”
Samsung

7. “We understood
only technology
wouldn’t be enough
…
we need personal
approach too”
Philips

8. Conceito x Mercado
Aspectos Humanos
Pesquisa de Campo

9. DecisõesEmbasadas
“UX de gente grande"

10. “O ser humano é um
problema … porque ele
pensa uma coisa,
sente outra e
faz uma terceira.”
Amyris Fernandez
PosDoc USP, Consultant

11. “Not everything
that can be counted counts,
and not everything that counts
can be counted”- Albert Einstein
Intel

12. Academia + Mercado
Argumentação com dados
Relação com Negócio

13. Skillsnãotécnicos
“We have the power to change ourselves"

14. Whitney Hess
conhecer gerenciar
OUTROS
VOCÊ presença adaptação
empatia influência

15. “There are no grown-ups.
We suspect this when we are younger,
but can confirm it only once we are the
ones writing books and attending
parent-teacher conferences.
…
Everyone is winging it, some just do it
more confidently.”
Russ Unger

16. Words you should stop saying
• Innovative
• Paradigm-shift
• Revolutionary
• Breakthrough
• Disruptive
• Out of the box
• …
Scott Berkun

17. Uso correto de termos
Educando o mercado
Profissionais maduros

18. Jesse
James
Garret

21. 01. Go broad
02. Go deep
03. Go for a walk

22. 01. Go broad
02. Go deep
03. Go for a walk
04. Go further than you think you should

23. 01. Go broad
02. Go deep
03. Go for a walk
04. Go further than you think you should
05. Put away your notes

24. 02. Go deep
03. Go for a walk
04. Go further than you think you should
05. Put away your notes
06. Learn to spot your assumptions

25. 03. Go for a walk
04. Go further than you think you should
05. Put away your notes
06. Learn to spot your assumptions
07. Stay curious

26. 04. Go further than you think you should
05. Put away your notes
06. Learn to spot your assumptions
07. Stay curious
08. Be curious about your clients

27. 05. Put away your notes
06. Learn to spot your assumptions
07. Stay curious
08. Be curious about your clients
as you are about your users

28. 06. Learn to spot your assumptions
07. Stay curious
08. Be curious about your clients
as you are about your users
09. Hang with different crowd

29. 07. Stay curious
08. Be curious about your clients
as you are about your users
09. Hang with different crowd
10. Cultivate allies
11. Pick your battles

30. 08. Be curious about your clients
as you are about your users
09. Hang with different crowd
10. Cultivate allies
11. Pick your battles
12. Good work doesn’t speak

31. 09. Hang with different crowd
10. Cultivate allies
11. Pick your battles
12. Good work doesn’t speak
13. Changing a design is easy,

32. 10. Cultivate allies
11. Pick your battles
12. Good work doesn’t speak
13. Changing a design is easy,
changing minds is hard

33. 11. Pick your battles
12. Good work doesn’t speak
13. Changing a design is easy,
changing minds is hard
14. Pay attention to your failures

34. 12. Good work doesn’t speak
13. Changing a design is easy,
changing minds is hard
14. Pay attention to your failures
15. Everything is always changing

35. 13. Changing a design is easy,
changing minds is hard
14. Pay attention to your failures
15. Everything is always changing