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Ultrasound Experience | Process and Results from a Cross Platform Solution for Medical Market

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Professional Case published and presented at Interaction South America 2015.
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This article exposes the process of research, design, validation and results of a cross-platform solution focused on medical market. The solution was based on the challenge of generating a market differential for a Samsung ultrasound equipment connecting a diverse group of equipments and devices (smartphone, smartwatch, tablet, notebook, Smart TV, air conditioning, cameras and the ultrasound equipment itself). So this article describes the methods used and the sale results generated by the fact that the project hd been developed focusing on user needs.

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Ultrasound Experience | Process and Results from a Cross Platform Solution for Medical Market

  1. 1. Viviane Delvequio & Alexandre Silveira
  2. 2. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira about.me/vod | viviane.delvequio@gmail.com Graduation: Information Technology Post-graduation: Interaction Design Projects for Samsung, Microsoft, Motorola, AOC, LG, and others. Experience 8 years | software development 2 years | innovation and research VIVIANE DELVEQUIO br.linkedin.com/in/alesilveira | alebs01@gmail.com Graduation: Social Communications Specialization: Game Design Post-graduation: Service Design Projects for Nestlé, Johnson & Johnson, GM, Coca-Cola, Sony, HBO, TIM Mobile, Embraer, Benq-Siemens, MasterCard, and others. Experience 20 years | art direction 5 years | innovation and experience design ALEXANDRE SILVEIRA
  3. 3. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira  Objective  Research  Findings  Validation  Result CONTENTS
  4. 4. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira OBJECTIVE
  5. 5. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Exam room Competitive Differentiation
  6. 6. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  7. 7. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  8. 8. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira RESEARCH
  9. 9. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Social Networks Research  Mother and families behaviors 1st STEP: Understand the MARKET Health Team Interview  Companies approach  Health Market Culture Desktop Research  Clinic Practices and Pitch  Applications and Solutions
  10. 10. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira • Clinics • WS80 Launch • Mothers Interviews 2nd STEP: Understand the USERS
  11. 11. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Reception Radiologist Assistant Administration Applicants Mothers Health Team Exams Exam room Doctors Reception Waiting room Mothers Family Interview ObservationUser Research 2nd STEP: Understand the USERS
  12. 12. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira 3rd STEP: Understand EXPERTS
  13. 13. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Pregnant User Journey Before Booking Clinic After Booking Waiting roomReception Exam roomConsulta Social events displacement Waiting room baby birthConsulta Social eventsReception Agendar o pró http://thumbs.dreamstime.com/z /smart-watch-icons-mobile-icon- set-31496814.jpg ximo exa http://thumbs.dreamstime.com/z /smart-watch-icons-mobile-icon- set-31496814.jpg me Deslocamento no dia da consulta até a clinica Preencher cadastro Staff oferece o exame de 3D/4D Pagamento Entrar com Nome,datas, medico,DUM Ligar para pai para dar infos Espera a chamada para a consulta Usar web para distração Redes Sociais Ver TV Acompanhante s impacientes usam web, youtube e redes sociais Staff conduz até a sala de exame Amigos ou família para ver fotos/exames Redes sociais IM para amigos email Procurar clinica (se não houver indicação) Trocar-se Espera pelo médico Exame médico é informado: _ humor _ Exames _ 3D/4D 1 - exames clinicos 2 - “Visita” ao bebe / 3D / 4D Staff conduz até a sala de espera Ligar para pai para dar infos (desacompanhada) Redes sociais IM para amigos Espera o exame Ver TV Usar web para distração Marcar retorno Retirar Exame Retirar CD Se tiver edição, retira-se CD alguns dias depois marcar consulta Levar exame Avisar pai Chá de bebê Reunir amigos ou família para ver fotos/exames Rede Social Acompanhamento Levar exame Ligar para pai para dar infos Arrumar a mala do bebê/mãe Deslocamento até maternidade Avisar pai Avisar familia Avisar amigos Redes Sociais Intant Messeges Banheiro Banheiro remember Pictures Filmes comparing Ultrasound VS actual baby Redes sociais IM para amigos email
  14. 14. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira The experience happens trough time and with multiple touch points.
  15. 15. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira FINDINGS
  16. 16. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  17. 17. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Exam room
  18. 18. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira AfterBooking Waiting room Reception Exam room Before Waiting room Pregnant User Journey
  19. 19. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Before Booking Clinic After Booking Waiting room Reception Exam roomConsulta Social events displacement Waiting room baby birth Consulta Social events Reception remember Pregnant User Journey
  20. 20. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira ACTORS Doctor
  21. 21. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Grand Father Grand Mother Grand parents (father) Baby brothers Father Uncles friends (mother) friends (Father)) Social network friends (Father)) Social network friends (mother) Clinic doctor Obstetrician Clinic staff ZMotherEmotional links Non emotional links ACTORS
  22. 22. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Doctor Patient
  23. 23. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Doctor
  24. 24. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Doctor They get used to the equipment. It’s hard to change, unless you have a significant innovation. A significant perception
  25. 25. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Visiting the baby Patient
  26. 26. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Patient image quality sound feelings keeping the moment It’s about
  27. 27. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Patient ExperienceIt’s about
  28. 28. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  29. 29. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  30. 30. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  31. 31. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira IDEAS SELECTION
  32. 32. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Innovative solutions thought as a service Integration between all users of the service Integration with all possible Samsung devices Health
  33. 33. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Booking Waiting room Reception Exam roomConsult Social events displacement Waiting room baby birthConsult Social events Reception remember Mother Father Family Friends Obstetrician Radiologist Assistant Receptionist Clinic Manager
  34. 34. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Technical Analysis Market Analysis
  35. 35. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Booking Waiting room Reception Exam roomConsult Social events displacement Waiting room baby birthConsult Social events Reception remember Mother Father Family Friends Obstetrician Radiologist Assistant Receptionist Clinic Manager
  36. 36. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira VALIDATION
  37. 37. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira HIGH FIDELITY PROTOTYPE
  38. 38. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira PUBLIC SHOW OFF Videos exhibition Prototype show Exposing Brazilian Scenario
  39. 39. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira RESULTS
  40. 40. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira
  41. 41. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira Sales Impact + Positive Feedback
  42. 42. Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira “I almost cry with this technology. Samsung is leading the innovations” “I saw the solution and then I saw the E10 (GE). And I think Samsung has a solution while GE has only an equipment.” “Machine, technology, these things do not change too much. But the service focused on the users creates value for the customer and consequently to us (the clinic owners)”
  43. 43. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results from a Multi Platform Solution for Medical Market Viviane Delvequio Alexandre Silveira QUESTIONS?
  44. 44. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Samsung Ultrasound Experience Process and Results for a Multiplatform Solution for Medical Market Viviane Delvequio & Alexandre Silveira

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