1. The startups change the paradigm after
30 years of payment with card

2. Cards evolution

3. 1920
Rechargeable slides of
iron arise in the USA
(California) in
establishments with
recurring customers as
petrol stations.

4. 1950
Diners creates a card specialized in
restaurants for the people who was
travelling for business.
By the end of 50’s the credit cards
arise as we know them nowadays.
It seems those
that we have
in our wallet…
isn’t it?
Is your TV the
same as 30
years ago?

5. 1960
Big players appear…
They still
continue
being here
nowadays…

6. 1970-80
Paper systems are replaced, the
magnetic strip are introduced on the
cards and all the system becomes
electronics.
A really big
change!

7. Today
Payment terminals
nowadays…
that
we
use
Credit and debit cards have PIN and
CHIP.
Safety has
been added.
It’s important!
But… the card
it’s the same
as we used in
50’s!!!

8. The Payment Industry Market

9. This is the metaphor
of Payment Industry:
two giant elephants
that walk slowly…

10. This is what any
startup sees when
tries to move
there…

11. The startups must not
focus the search on the
light, where the
elephants indicate,
because it’s easy. The
best opportunities are in
the rest of the darkness…

12. Where is the opportunity?

13. This is the
traditional
system. It’s
not here the
opportunity!

14. Has someone
thought
about the
consumer?
Is the
payment
mean only a
transaction?...
... Or we have
vocation and
we want to
give a
service?

15. Has someone
thought
about the
user
experience?
Or the
advantages
that we can
offer to the
merchants?

16. Yes, thanks to
Payment Industry Startups!

17. I can transform my
Iphone into a
payment terminal
thanks to a device
connected to
mobile audio.

18. It’s the
European
version. Instead
of magnetic
strip it uses CHIP
and PIN.

19. You have an
e-wallet and
through the
app you can
generate a
QR to pay

20. The brownie with
vainilla ice cream
is delicious but in
many places you
find them
separately 
Then… Why nobody
has separated the
payment means and
the physical elements
we have to carry with
us to pay?

21. This is one solution: a
biometric systems of
identification and
fingerprint payment

22. You have to register
once and then you
can access or pay
using only the fingers,
without the need to
carry cash or cards

23. Beyond the payment

24. This is what we
have nowadays…
It is full of tickets,
boarding passes,
loyalty cards, etc.

25. e-Wallet
Cards, cupons, online and
offline payments… everything
has to be in a digital
confidence environment that
allows you to be identified and
authenticated to do all these
processes without the need to
carry that annoying wallet…

26. Do you imagine that we can give
to the merchant lot of useful
information of its costumers that is
generated nowadays for the
traditional payment systems?
The startups are ready
to share the
information that the
big players have and
do not share…

27. Startups can achieve
an offline retargeting as
well as build a bridge
between the user and
the merchant offering
multitude of services

28. An optimistic end…

29. The ants can beat the elephants!