As IROs, we work diligently to craft our company's messaging so that it accurately reflects the overarching business strategy and mission, as well as resonates with our key audiences. However, as macroeconomic or external situations arise, those messages are tested. The perception of a company heavily influences the way investors respond to it, and some companies are undervalued in the market simply because management doesn't tell the story well enough. By helping management to better articulate the company's "story," you can help drive value while mitigating the downward pressure from external forces. Virgil Scudder: Often referred to as "The Dean of Media Trainers," Virgil is considered one of the world's foremost communication experts. In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world's largest corporations and government leaders. www.virgilscudder.com virgil@virgilscudder.com @scuddermedia https://www.facebook.com/ScudderandAssociates 305-867-1796