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Metropolis Healthcare Ltd
1.
2. ο Founded as Dr. Sushil Shahβs Lab in 1981.
ο Only multinational chain of diagnostic centers across India
and abroad.
ο More than 10,000 laboratories, 50,000 doctors across 125
cities in India, 350 collection points and processing more
than 12 million tests annually.
ο multinational chain of 65 diagnostic centers with 550
collection centers across south Asia, Middle East and Africa
ο About 2500 employees
3. ο Pathology Testing Services
ο Imaging & Nuclear Medicine
ο Preventive Healthcare
ο Clinical Trials
ο Public Private Partnership
ο Site Management Organization
ο Hospital Laboratory Management
ο Home Health Services
4.
5. ο Objective
ο To get more new customers to visit the Metropolis
Healthcare.
ο To achieve excellence in diagnostic across emerging
markets.
ο Creating and building healthy customer relationship.
ο Target Audience
Male and female of all age group.
6. ο SAMPLING DISTRIBUTION
ο The sample included IBS Hyderabad students and
people in Metros city. A special thanks to Ernst & Young
employees across all these cities to make this survey
possible.
ο IBS students in survey.
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12. ADVERTISEMENTS
ο Television marketing: Metropolis Healthcare will
have advertisements running on family channels
especially @ 8pm to 11pm when all family members sit
together and watch T.V
ο Radio: we have created a radio ad to reach to our
audience.
13. We are proposing to launch a new website www.metropoliscare4u.com.
This website is an online portal where a customer can connect to a doctor
24*7.
14. Placing our advertisements in various health related magazines and
journals so as to aware the target audience about our specialty and new
offerings.
15. Newspaper twice a week for three months to increase awareness about the
company and its new offerings among audience and build better relationship.
16. ο Product publicity: unique offering
ο Public affairs
Health Camp
ο Buzz marketing
Social networking group
17. ο Coupons:
ο Price packs: multi test discounted price offer
e.g. 4 tests in price of 3 tests