Innovation day 2013 3.4 bart carpentier (the coca-cola company) - innovating mature businesses

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  • 1. Making the difference with sustaining innovation Bart Carpentier Retail Equipment Innovator The Coca-Cola Company bcarpentier@coca-cola.com 1
  • 2. Confidential—For Internal Use Only Mature environments can get stuck 2
  • 3. Confidential—For Internal Use Only Mature environments can get stuck … innovating here requires strength … and method 3
  • 4. Is Coca-Cola’s retail equipment business mature? Mature market: 14 million retail machines, growing slowly and gently Mature business: investing, while simplifying the business, the portfolio and the supply base Confidential—For Internal Use Only Mature technology: one concept, one production system, one cooling technology Mature industry: not more than a few established main suppliers 4
  • 5. 5 Confidential—For Internal Use Only
  • 6. 6 Confidential—For Internal Use Only
  • 7. 7 Confidential—For Internal Use Only
  • 8. 8 Confidential—For Internal Use Only
  • 9. 9 Confidential—For Internal Use Only
  • 10. 10 Confidential—For Internal Use Only
  • 11. Confidential—For Internal Use Only Coca-Cola is totally mature but it manages to innovate itself 11
  • 12. 12 Confidential—For Internal Use Only
  • 13. Confidential—For Internal Use Only Innovating is real work 13
  • 14. Innovating? Creating something remarkable Being original Confidential—For Internal Use Only Triggering passion 14
  • 15. 15 Confidential—For Internal Use Only
  • 16. Know your context Innovate for reasons Reasons at company level or at project level Understand your business environment and turn it into opportunities. Confidential—For Internal Use Only Understand the challenge (technical issue / consumer need …) Explore the brief with the problem owner to clarify direction Ensure alignment and inspire the team 16
  • 17. Know your context and challenge it ...! Confidential—For Internal Use Only Set boundaries with the right width 17
  • 18. Defeat some of the managerial forces Confidential—For Internal Use Only Management is risk-adverse, wants predictable business Quality managers hate avoidable technical risks Procurement needs supply chain standardization Operations want simplicity and efficiency Legal officers prefer avoiding conflicts over IP Finances hates investing in unpredictable ventures Successful innovation only happens if enthusiastically supported by the top 18
  • 19. Confidential—For Internal Use Only Be bold Be courageous Be ambitious 19
  • 20. 20 Confidential—For Internal Use Only
  • 21. Confidential—For Internal Use Only Generate a wide range of interesting concepts or solutions 21
  • 22. Confidential—For Internal Use Only You’ll need lots of ideas! Get creativity embedded … not merely tolerated 22
  • 23. Confidential—For Internal Use Only The nature of the animal Creativity likes pressure 23
  • 24. Confidential—For Internal Use Only The nature of the animal Tools can stimulate creativity 24
  • 25. The nature of the animal Confidential—For Internal Use Only Creativity is vulnerable 25
  • 26. Confidential—For Internal Use Only The nature of the animal Creativity asks for discipline 26
  • 27. 27 Confidential—For Internal Use Only
  • 28. 28 Confidential—For Internal Use Only
  • 29. Companies are innovating at least for business continuity and preferably for business growth Selecting the best ideas: the only filter is the business case Confidential—For Internal Use Only If the business case calculation looks at all parameters: • fit with the company objectives and strategy • fit with evolutions and consumer expectations • technical risk and required investments • available knowhow and intended roadmap • the time horizon 29
  • 30. Bring the innovative idea to life We now have an idea with apparently a promising potential. Confidential—For Internal Use Only Refining the idea Developing the product Validating the product and the business case Detailed engineering and testing Creating the supply chain and production Organizing sales and support x x 30
  • 31. 31 Confidential—For Internal Use Only