How to Use Social Media Effectively During A Crisis

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Here are some tips in how to use social media effectively during a crisis

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How to Use Social Media Effectively During A Crisis

  1. 1. Social Media: Communication for a Crisis<br />How to use social media effectively during a crisis<br />Victoria Edwards <br />SEO/Social Media Specialist <br />
  2. 2. How to Get Information to Stakeholders?<br />Email - Limitations imposed by admin or software <br /> Text - Limited by how many you can text at one time and overage charges<br />Website - Takes too long to format, create and implement updates to a site.<br />
  3. 3. What IS Social Media?<br />Web-based technologies to broadcast media monologues into social media dialogues– Wikipedia<br />
  4. 4. What Isn’t Social Media?<br />The ONLY communication tool<br />A tool you implement during a crisis – Start the work before the crisis<br />
  5. 5. How to Start Social Media?<br />Create pages and profiles in selected social spheres<br />Engage, engage, engage<br />Educate!<br />Promote these social media profiles in:<br />E-mails<br />Newsletters<br />Add in contact signature<br />Website<br />
  6. 6. Old Rules Still Apply<br />Remember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective. <br /> - FardJohnmar, M.A.<br />
  7. 7. Examples: U.S. Airways Flight 1549 <br />
  8. 8. Example: Hawaii Tsunami of Feb 2010 <br />
  9. 9. What Social Media IS!<br />Distributed Reporting<br />Spans Across Time All Zones<br />Instant Publishing<br />Truth in Reporting<br />
  10. 10. Nothing That You Haven't Done Before<br />Have a Plan & Strategy<br />Build Your Community and Engage Before an Event<br /> Educate Your Community<br />
  11. 11. Where You Can Find Me<br />Facebook http://www.facebook.com/VictoriaEdwards<br />Twitter<br />http://twitter.com/tallchickvic<br />Linkedin<br />http://www.linkedin.com/in/victorialedwards<br />

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