If you wished your social media posts or website content was seen by a larger audience and generated more leads, you’re not alone. This presentation will show you how to be heard through the online grapevine using the latest Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) techniques! We’ll show you how to “go viral” with your HME company brand through an ideal combination of social media content, on-page SEO and pay-per-click SEM campaigns. Let us help you take your good service, and make it viral using social feeds and other online marketing today!

1. Christina
Throndson
Web Marketing Manager
VGM Forbin

2. Spreading the word through online reviews and a high
page rank.SEO
SEM
SM
Being seen in through paid listings and achieving a good
Click Through Rate (CTR) for your ads.
Increasing brand awareness through social shares,
comments and likes.

4. Start with Online Directories:
1. Google Places
2. YELP
3. DMOZ

5. Complete Online Directories:
1.Check for contact information
accuracy and fill out as many fields as
possible.
2.Ask for reviews.
3.Always keep keywords in mind.

6. Rework Content:
1. Look at keyword use
2. Metadata
3. Links to other pages
4. Ease of use
5. Content organization
6. Opportunity for reviews
7. Plan for new content!

7. Website Traffic:
1. Referrals
2. Time spent on site
3. Pages visited
4. Do you need SEM to
accelerate traffic to the
right pages?

8. Benefits of Pay-Per-Click SEM:
•Speed-to-market – ads can be launched quickly to
drive traffic and leads to your website.
•Reach – you can expand visibility and establish
your company as a leader.
•Testing – test the success of keywords.

9. MORE Benefits of Pay-Per-Click SEM:
•Highly-targeted traffic – define your target
geographic location and keywords to get only
quality traffic.
•Return on Investment – you only pay when
someone clicks so you can easily track
conversions.

10. Starting a Pay-Per-Click Campaign:
1.What are your goals?
1. Define specifically what you would like to
accomplish – orders, brand awareness,
etc.
2.Who is your target audience?
1. Determine the geographic region you are
targeting. Be specific and possibly
separate by ad groups.

11. Starting a Pay-Per-Click Campaign:
3. How are your landing pages?
1. You’re paying for the click, but is your
landing page effective? Clear call-to-
action.
4. What are your keywords?
1. Create a long list of keywords your target
audience uses to find your services.
Categorize your keywords.

12. Improving Pay-Per-Click:
•Ad Extensions
• Sitelink Extensions
• Social Extensions
• App Extensions
• Call Extensions
• Location Extensions
• Review Extensions
• Seller Rating
Extensions

13. • Tracking ROI
• Evaluating Click Through
Rate (CTR) -A ratio
showing how often
people who see your ad
end up clicking on it.
• Conversions – use
conversion tracking or
Google Analytics

15. Benefits of Social Media Management in 2014:
•Brand Awareness
• Maintaining a strong social presence
associates your name with success
•Thought Leadership
• Pairing yourself up with national thought
leaders associates your name with their
quality.

16. MORE Benefits of Social Media Management in 2014:
•Sales
• After building an audience, your followers
will be indirectly exposed to your products on
a daily basis.
•Referrals
• Relying on other (followers) to do the work
for you and share positive experiences with
your brand!

17. MORE Benefits of Social Media Management
in 2014:
•Facebook Mobile Ads
• Something new in 2014 is the
emphasis on mobile ads in Facebook.

18. Increasing Engagement:
•Become the Thought Leader
• After sharing content from thought
leaders, start creating original
content
•Follow the 70/30 Rules
• 70% engaging resource/30% self
promotion
•Reward Engagement
• ALWAYS thank for comments and
shares
• Offer prizes/discounts for sharing
positive experiences

19. Increasing Engagement:
•Read Your Audience
• Find out what your followers
want to share!
•Be Visual
• Large photo or graphic posts
get 39% MORE interaction.

20. MORE Increasing Engagement:
•It’s About Time
• what time are your fans most likely
to share
•Be Brief
• Shorter posts get 23% more
interactions

21. Monitor the Social Chatter:
•Use Social Listening Tools
• Try out Social Mention to see what
people are saying about your
business or services.
• Respond when people mention
your brand or need help using one
of your products.
• Encourage conversations between
company and customer.

22. MORE Monitor the Social Chatter:
•Other Social Listening Tools
• For all Web, setup Google Alerts
and receive email notifications
when your business name or
service is mentioned.

23. Social Growth Tips:
•Try Social Contests
• EZ-ACCESS Photo Contest was from
Dec. 16 – Jan. 6 and increased likes
from 571 to 2,003!
•Include social links everywhere
• Email signature
• Newsletters
•Invite Customer List from Facebook

24. Track & Measure in Google Analytics:
•Set Goals
•Connect Social and SEM to Google Analytics
•Examine Referrals
•Examine Traffic Flow Through Site
•Examine where visitors leave the Site
•Track Conversion Rates

25. Christina Throndson
Web Marketing Manager
VGM Forbin
(866) 621-4514
ChristinaT@forbin.com