Leonardo MediaConnect Overview for Avantrip.com

1. 1 Copyright © 2015 Leonardo Worldwide Corporation
Leonardo MediaConnect
Overview for Connection Housing
Milos Krsmanovic, Director of Enterprise Sales – Americas, Leonardo Worldwide Corporation

2. 2
About Leonardo

3. 3
What do we do?
Leonardo helps make travel suppliers
more successful with technology based
solutions that reach, engage, convert and
satisfy online travel shoppers.

4. 44

5. 5
MediaConnect
Advanced XML Connectivity
Technology
Connectivity to the industry’s largest
database of brand certified digital content

6. 66
► The Most Hotels, The Most Content
• 100,000 hotels worth of visual content
• 1.5 million media items - including images, videos, virtual tours and other forms of moving media
► Trusted by the Industry’s Largest:
• GDS (Sabre, Travelport, and Amadeus)
• OTAs – Expedia, Priceline, Orbitz, Fareportal, Ctrip
• Meta-Searches – Trivago, Kayak, HotelsCombined, SkyScanner, Qunar
• Travel Research – TripAdvisor, Google, DMO’s and CVB’s
• Booking Technology Providers
• Powering various Airlines (AA, Lufthansa, TAM), Financial (AMEX, MC, Visa) and other travel sites
• Corporate Solutions and TMCs – Concur, GetThere, Carlson Wagonlit, nuTravel
Single Largest Source of Hotel Visual Content

7. 7
Why Leonardo?

8. 88
► All Leonardo’s Media comes directly from the Hotel Chains and Hotel Properties
ensuring you receive the most accurate up to date content that best represents the
specific hotel
Direct from the Brands and Hotels

9. 99
► Images provided in up to 13 different
sizes including 2048 pixels
● 2 thumbnail and 11 full sizes
► ~60% of the Leonardo database
contains images larger than 1024
pixels
● Of these images, 70% are 2048 pixels
► Contracts with chains contain financial
incentives for high resolution images.
► Normalized content allows the set-up
of automated scripts to consume
content, without the need to process
the content after receiving it.
Quality Normalized Content

10. 1010
► Improved Efficiency
● By only indicating hotels where image sets have changed, Leonardo enables you to only
process the hotels you need to
► Fresh Content
● Images are updated daily to reflect the changes hotels have made
● You have the choice to retrieve these updates daily, weekly, or monthly
● The result; it ensures your image content is fresh
► Remove Stale, Out of Date Content
● We don’t just add new content, but assist in helping you remove out of date, inaccurate,
or possibly incorrect content
Up To Date Content
Eliminate the Headache from Managing Image Updates

11. 1111
► Image Specific Meta-Data
● “Category”, “Caption”, and sequence provided for each image
● OTA Standard image categories provided for each image
● Free text caption that provides greater detail of what the image shows
● Primary images, and image sequence provide the image order to be displayed
● Data is provided directly by the hotel or hotel chain
● Helps you efficiently process the content for display.
► Display Options
● We offer an out of the box solution that provides a simple implementation, significantly reduced work to
maintain images, and large visual display.
● Leonardo Multi-media Display Galleries which offers display technology, and automatic, near real-time updates
● Alternate solution for accessing the images directly
● Linking to our images from our CDN – eliminating the lengthy download process but still offers you the flexibility in their
image display
Display & Organization
Meta-Data and Display Options that reduce time and resource requirements

12. 1212
► Upon working with us, an Account Manager and Implementation
Specialist from Leonardo is assigned and will actively work with
your Technical and Business teams
► Two tiered technical support team with 10+ Technical Support
Agents
► Ensures every integration and ongoing operations runs
smoothly
Support
Implementation & Ongoing Operational Support

13. 1313
► Leonardo provides Copyright Management
Information for images if provided by hotel
► This CMI and compliance with the Digital
Millennium Copyright Act provides the necessary
tools to deal with any potential Copyright
Infringement quickly and efficiently.
► Leonardo fully indemnifies you for the use of
content provided through the feed
Legal Protection

14. 1414
 Normalized content with initiatives to
improve the quality of the content
 Up to Date Content with a process in place
to process all content
 Image Meta-Data for all images, with a
standard format
 Various Display Options
 Support for all properties
 Legal Protection for all images, from all
hotels in the Leonardo system
 Different levels of quality all needing to be
processed/sized before using
 Ad-hoc updates, most frequently a “dump”
of content with no deletes
 Meta-data, if present, differs from
chain/hotel to chain/hotel
 Only option is to download the content
 Many potential support points
 Many potential legal contacts, with lots of
finger pointing
Hotel Direct IssueLeonardo Value
Leonardo Vs. Taking Content Direct from Hotels

15. 1515
 Improved content with high quality visuals
as large as 2048 pixels
 Up to Date Content with Daily Updates
and tools to identify updated content
 Image Meta-Data for all images
 Various Display Options
 Support
 Legal Protection with CMI and tools to
deal with copyright infringement
 Many 3rd party providers limit the content to
800-1000 pixels
 A bucket of content with the onus on the
channel to determine when/what to update
 Meta-data from 3rd parties is often limited
 Typical option is limited to one way
 Support is often an FAQ
 Potential limitation on legal protection and
tracking of copyright information
3rd Party IssueLeonardo Value
Leonardo Vs. Other 3rd Party Providers

16. 16
Summary of Our
MediaConnect Solution

17. 1717
► Standard Codesets
● We include already matched industry standard codes in all
our solutions
● GDS, major OTA, NTM, plus many more
► Property File Matching (optional)
● Leonardo can match your proprietary codes supplied in a
Property File
● Automated matching performed using Leonardo’s M2
algorithm
● Manual matching done to ensure the best possible match
● Matched property file contains proprietary codes and all
Leonardo properties.
Hotel Matching
Matching of Common Hotels Between Channels and Leonardo

18. 1818
► The Property XML lists all Leonardo hotels and contains information
about each property including the name, address, lat/long, property
codes for matching, viewer details, and media location (if required).
Property XML Summary
<property id_type="DUMMYtestDIV" modification_timestamp="2013-12-18T13:37:06.0Z" property_id="1050291"
media_listing_url="/xmls/1050291.xml" property_name="HYATT house Scottsdale / Old Town" address_line1="4245 North
Drinkwater Boulevard" address_line2="" city="Scottsdale" state_province="Arizona" zip_postcode="85251"
country_code_long="USA" phone="480-946-7700" latitude="33.4979950000000" longitude="-111.9223630000000"
richMediaUrl="&amp;lt;script &#10;charset=&amp;quot;UTF-8&amp;quot; &#10;type=&amp;quot;text/javascript&amp;quot;
&#10;src=&amp;quot;http://www.vfmii.com/media/player/loader.min.js&amp;quot; &#10;data-
id=&amp;quot;vfmviewer&amp;quot; &#10;data-ids=&amp;quot;127874&amp;quot; &#10;data-pid=&amp;quot;1050291&amp;quot;
&#10;data-app=&amp;quot;vfmGalleryDock&amp;quot; &#10;data-theme=&amp;quot;default&amp;quot;
&#10;&amp;gt;&amp;lt;/script&amp;gt;&#10;&amp;lt;div id=&amp;quot;vfmviewer&amp;quot;&amp;gt;&amp;lt;/div&amp;gt;">
<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/3/0/50/171/860/HYHY96991_Exterior_1_A.jpg"
height="70" width="70" file_size="2248" />
<alternate_property_id id_type="Sabre" property_id="044581" />
<alternate_property_id id_type="VFML" property_id="1050291" />
</property>

19. 19
Display Options

20. 2020
► One Media Gallery for each hotel which displays hotel images and multimedia
● Automatically updated in near real-time
● Choice of layout from 4 different templates
● Custom branding of the gallery – color palette and sizing
► One ”Signature Shot” per hotel
● A main image of the hotel at the highest resolution available
► Three Thumbnail Images per hotel
● 100x100 images that can easily be used in a search results page
► SEO Snippets Available for Viewer
● Provide additional information to make the content of the viewer visible to the search bots, thus
enhancing SEO presence
MediaConnect Complete
What You Receive

21. 2121
Example of Viewer and Implementation
Great visual presentation with the simple addition of HTML script in page.
► Example of Viewer Script
<script
data-pid="123456"
data-ids="TBD"
data-lang="en"
data-app="TBD"
data-theme="TBD"
data-id=" viewer“
type="text/javascript"
src="TBD/player/app/loader.min.js"
</script>
<div
id=" viewer"
style="width: 800px; height: 415px;
background-color: #000000">
INJECT SEO SNIPPET HERE
</div>

22. 2222
How Leonardo Has Improved Presentations
AfterBefore

23. 2323
How Leonardo Has Improved Presentations
AfterBefore

24. 2424
► MediaConnect Hosted
● Links to the images hosted on Leonardo cloudfront – fast and reliable without the need to download and store the images
► MediaConnect DL
● Allows channels to download the images to their own CDN.
► Feed of all available images
● Delivered in up to 13 different sizes
● Accompanied by corresponding image meta-data
► One Media Gallery for each hotel which displays the hotel digital brochure
● Automatically updated in near real-time
● Choice of layout from 4 different templates
● Custom branding of the gallery – color palette and sizing
► Delivered in one XML feed –
● a Property XML for all properties and a Media XML for each individual property
● XMLs are regenerated daily with updates and timestamps – meaning you only need to process the files that need to be
MediaConnect Hosted and DL
What You Receive

25. 2525
► The Media XML is provided for each property, and contains all of the information about the
media items for the property, including OTA Standard Category, Caption, Sequence, Image
Size and Image URLs for all format.
Media XML Summary
<property xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation=
"http://vfmii.com/xsd/vfml/VFM_MediaListing.xsd" property_id="1050291" id_type="VfmlPidOmsRepo"
modification_timestamp="2011-03-02T17:01:06.0Z"> -
<mediaItem category="Exterior" unique_id="28675149"
url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg" height="533"
width="800" file_size="0" modification_timestamp="2010-05-10T16:12:21.0Z" category_sequence="1"
sequence="1" file_type="JPEG">
<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg"
height="70" width="70" file_size="0" />
<caption language="en">Exterior</caption>
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg" size="A"
width="70" height="70" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_B.jpg" size="B"
width="100" height="66" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_C.jpg" size="C"
width="150" height="100" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg" size="P"
width="800" height="533" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_R.jpg" size="R"
width="900" height="600" />
</mediaItem>

26. 2626
Implemented Example – MediaConnect DL w/ Digital Brochure

27. 2727
► The ability to deliver visual content for all of our hotel chain clients
► An easily repeatable process, preferably automated, with which to add,
modify and delete visual content from our chain clients to a channel
► A set of rules defining the process through which we deliver our chain
clients content
► An explainable set of guidelines/rules for content being accepted by a
channel that we can articulate to our chain clients
► Simplified implementation and ongoing support
● Knowledge of exactly what content is being displayed and where it is displayed
► The ability to deliver digital brochures for those property level clients of
ours who have them
● The preference is to embedding of the viewer instead of a pop-up
What Is Important To Leonardo for Visual Delivery

28. 2828
Pricing Summary and Comparison
MediaConnect Hosted
MediaConnect
Complete
MediaConnect DL
Certification Fee $7,500 $5,000 $10,000
Annual Subscription Price None $10,000 $50,000
Copyright Liability Indemnification $25,000 per year Included Included
Technical Support $5,000 per year Included Included
Automated Property Matching $5,000 per year Included Included
Support for Images in HTTPS $10,000 per year Included N/A
Exclusion of Vizlly Digital Brochure $25,000 per year N/A $50,000 per year

29. 2929

30. 30
Copyright © 2015 Leonardo Worldwide Corporation