If you are selling tickets or marketing your event online, you need a website to help convince attendees to register or buy tickets. Universe has collected 5 tips and 3 initial steps for event organizers who want to build an event website but don’t know where to start. In 2015 there is no excuse for not having a strong web presence, and luckily it’s become easier than ever to make that a reality. Your event website could be a single page or a multi-page interactive experience, but you have to have one if you want to maximize your event’s attendance and revenue.

1. How To Create An Event Website That Sells Tickets

2. A good event website is a must for maximizing event attendance and
revenue.

3. Call To Action
The call to action is a phrase that encourages visitors to start an action.
This could just be the single most important element of your site because
it encourage the start of the sales process.

4.
Social Proof
Include past event reviews, testimonials, and press coverage to prove
the legitimacy of your event.
This shows potential attendees that your event is is trustworthy and well-
reputed.
63% of consumers are more likely to purchase from a site if it has
product ratings and reviews.

5. Mobile-Friendly Event Websites
More than half of all web traffic comes from a mobile device.
Therefore, you event website must be mobile-optimized.
Use a service like Wordpress to automatically resize your website for most
devices.

6. Optimize For Google
Google’s robots go through and index information from millions of pages
each day.
It is important that Google is able to read your website so that your website
can be optimized.
Learn more about search engine optimization (SEO) on the Universe blog.

7. Social Media
Include social sharing buttons on your website to increase the reach of
your event.
Make sure the social media platforms you are using are popular amongst
the members of your target audience.
Consider using additional call-to-actions to encourage your attendees to
share your event.

8. Decide What Kind Of Event Website You Need
When getting started on your website, take a look at other event websites to
get an idea of what competitors are doing.
Keep in mind your unique qualities, imagery, and branding to make your
website stand out.

9. Start Simple
Even a single landing page about your event can be a great start to an
event website.
Services like Unbounce, Lead Pages, or Wordpress are a great place to
start to build simple websites.

10. Expand As You Need To
If you need to create a more complex website, it may be a good
investment to hire a professional to help you.
But remember, oftentimes, less is more!