UXPA 2013 Annual Conference Friday July 12, 2013 9:00 am - 10:00 am by Dave Rinaldo An insightful look at how your profession has changed and what you can do to take advantage of it. Communicating your UX skills to UX folks is relatively easy, what about to an HR Manager, Recruiter or non-UX practitioner? You may have to sell yourself to many different types of people, sometimes, just to get your foot in the door. And once you get hired, will the UX reality match up to what you learned in school or practiced elsewhere? This discussion will provide you insight on what happens on the other side of the UX curtain from a business and operational perspective and how best to prepare yourself.

1. Yourself
@rockcreeksm

2. #RCSMux101
A

3. Business

4. Guy’s

5. Perspective
UX
Dave

6. Rinaldo
drinaldo@rockcreeksm.com
Friday, July 12, 13

7. -

8. Brief

9. History

10. of

11. UX
-

12. Who

13. Hires

14. UXers
-

15. How

16. to

17. UX

18. Yourself
-

19. Panel

20. Discussion
Friday, July 12, 13

21. A

22. brief

23. history

24. of

25. UX.
(from

26. my

27. perspective)
Friday, July 12, 13

28. UX,

29. never

30. heard

31. of

32. it.
Friday, July 12, 13

33. What

34. the

35. heck

36. is

37. UX?
Friday, July 12, 13

38. Why

39. is

40. it

41. important?
Friday, July 12, 13

42. My

43. organization
needs

44. UX

45. help?
Friday, July 12, 13

46. So

47. that’s

48. great

49. news

50. but

51. ...
Friday, July 12, 13

52. Can

53. you

54. explain

55. the

56. value

57. of

58. UX

59. to

60. your

61. mom?

62.
What

63. about

64. your

65. Grandpa?

66. Or

67. neighbor?
Friday, July 12, 13

68. These

69. are

70. the

71. people

72. you

73. might

74. encounter.
Friday, July 12, 13

75. Business

76. Guy
HR/Recruiter UX

77. Director
Friday, July 12, 13

78. What

79. are

80. they

81. looking

82. for?
Friday, July 12, 13

83. I

84. have

85. a

86. checklist

87. and

88.
screen

89. for

90. lots

91. of

92.
different

93. jobs

94. all

95. day

96. long
HR/Recruiter
Friday, July 12, 13

97. I

98. want

99. to

100. see

101. examples

102. of

103.
UX

104. deliverables

105. you

106. have

107.
created

108. and

109. understand

110. your

111.
thought

112. process.
UX

113. Director
Friday, July 12, 13

114. I

115. want

116. to

117. understand

118. the
value

119. you

120. can

121. bring

122. to

123. my

124.
organization

126. how

127. you

128. fit

129. in

130.
with

131. the

132. org’s

133. culture.
Business

134. Guy
Friday, July 12, 13

135. Once

136. you

137. know

138. your

139. audience,
you

140. can

141. start

142. to

143. UX

144. yourself

145. so

146. you

147. can
connect

148. with

149. them

150. all.
Friday, July 12, 13

151. Resumes
Friday, July 12, 13

152. Resume
Business

153. Guy
HR/Recruiter
UX

154. Director
Helpful

155. Tips
Importance
-

156. Research

158. use

159. current

160. keywords

161. relevant

162. to

165. your

166. experience
-

167. Present

168. it

169. in

170. a

171. Concise,

172. logical

173. format
Friday, July 12, 13

174. Resume
Business

175. Guy
HR/Recruiter
UX

176. Director
Helpful

177. Tips
Importance
Include

178. UX-related:
-

179. Skills
-

180. Experience
-

181. Accomplishments
-

182. Research

184. use

185. current

186. keywords

187. relevant

188. to

191. your

192. experience
-

193. Present

194. it

195. in

196. a

197. Concise,

198. logical

199. format
Friday, July 12, 13

200. Resume
Business

201. Guy
HR/Recruiter
UX

202. Director
Helpful

203. Tips
Importance
Make

204. your

205. resume

206. clean

208. simple:
-

209. current

210. title/company
-

211. contact

212. info
-

213. portfolio

214. link
-

215. chronological!
Include

216. UX-related:
-

217. Skills
-

218. Experience
-

219. Accomplishments
-

220. Research

222. use

223. current

224. keywords

225. relevant

226. to

229. your

230. experience
-

231. Present

232. it

233. in

234. a

235. Concise,

236. logical

237. format
Friday, July 12, 13

238. Portfolios
Friday, July 12, 13

239. Portfolio
Business

240. Guy
HR/Recruiter
UX

241. Director
Importance Helpful

242. Tips
Make

243. your

244. portfolio

245. look

246. complete

247. and

248.
presentable
Friday, July 12, 13

249. Portfolio
Business

250. Guy
HR/Recruiter
UX

251. Director
Importance Helpful

252. Tips
show

253. the

254. UX

255. deliverables

257. thinking

258. that

259. led

260. to

261.
key

262. decisions,

263. be

264. prepared

265. to

266. defend

268. discuss
Make

269. your

270. portfolio

271. look

272. complete

273. and

274.
presentable
Friday, July 12, 13

275. Portfolio
Business

276. Guy
HR/Recruiter
UX

277. Director
Importance Helpful

278. Tips
show

279. the

280. UX

281. deliverables

283. thinking

284. that

285. led

286. to

287.
key

288. decisions,

289. be

290. prepared

291. to

292. defend

294. discuss
-

295. Show

296. valid

297. examples

298. relevant

299. to

300. the

301. work

302. the

307. potential

308. company

309. does
-

310. Acknowledge

311. your

312. actual

313. contribution,

314. how

317. you

318. worked

319. with

320. a

321. team,

322. non-UXers,

323. clients
Make

324. your

325. portfolio

326. look

327. complete

328. and

329.
presentable
Friday, July 12, 13

330. Interviews
Friday, July 12, 13

331. Interviewing
Business

332. Guy
HR/Recruiter
UX

333. Director
Importance Helpful

334. Tips
First

335. impressions

336. matter!
-

337. Be

338. prompt
-

339. Bring

340. copies

341. of

342. your

343. resume

345. your

346. portfolio!
-

347. Have

348. basic

349. questions

350. to

351. ask
Friday, July 12, 13

352. Interviewing
Business

353. Guy
HR/Recruiter
UX

354. Director
Importance Helpful

355. Tips
-

356. Be

357. able

358. to

359. tell

360. the

361. “story”

362. of

363. the

364. projects,

366. the

367. successes,

368. and

369. challenges
-

370. Show

371. your

372. portfolio
-

373. Have

374. UX

375. specific

376. questions

377. to

378. ask

379.
First

380. impressions

381. matter!
-

382. Be

383. prompt
-

384. Bring

385. copies

386. of

387. your

388. resume

390. your

391. portfolio!
-

392. Have

393. basic

394. questions

395. to

396. ask
Friday, July 12, 13

397. Interviewing
Business

398. Guy
HR/Recruiter
UX

399. Director
Importance Helpful

400. Tips
-

401. Research

402. the

403. company’s

404. existing

405. work
-

406. Communicating

407. your

408. value

409. to

410. me:

411. your

412. passion,

414. triumphs

416. challenges

417. on

418. projects

419.
-

420. Send

421. a

422. thank

423. you

424. email/note
First

425. impressions

426. matter!
-

427. Be

428. prompt
-

429. Bring

430. copies

431. of

432. your

433. resume

435. your

436. portfolio!
-

437. Have

438. basic

439. questions

440. to

441. ask
-

442. Be

443. able

444. to

445. tell

446. the

447. “story”

448. of

449. the

450. projects,

452. the

453. successes,

454. and

455. challenges
-

456. Show

457. your

458. portfolio
-

459. Have

460. UX

461. specific

462. questions

463. to

464. ask

465.
Friday, July 12, 13

466. What

467. else?
Friday, July 12, 13

468. Online

469. Presence
-

470. LinkedIn

471. profile

472. at

473. the

474. very

475. least

477. -

478. Must

479. have

480. email

481. or

482. phone

483. info

490. portfolio

491. link
-

492. Quick

493. scannable

494. profile
-

495. Recommendations

496. can

497. help

498. solidify

500. your

501. capabilities
Friday, July 12, 13

502. Online

503. Presence
-

504. Consistent

505. message
-

506. Clean

507. and

508. professional
-

509. If

510. for

511. professional

512. use

513. relate

514. UX

516. info

517. on

518. those

519. platforms
Friday, July 12, 13

520. Networking
-

521. Meet

522. people!
-

523. Know

524. who

525. you’re

526. talking

527. to
-

528. Have

529. an

530. elevator

531. pitch

532.
-

533. Jump

534. the

535. line
Friday, July 12, 13

536. Friday, July 12, 13

537. Business

538. Guy
HR/Recruiter UX

539. Director
Friday, July 12, 13

540. RockCreekSM.com
Questions?
@rockcreeksm

541. #RCSMux101
Dave

542. Rinaldo
drinaldo@rockcreeksm.com
Visit

543. us

544. at
the

545. exhibit

546. hall
Friday, July 12, 13

547. RockCreekSM.com
Panel

548. Discussion
@rockcreeksm

549. #RCSMux101
Hashtag

550. your

551. ?s

552. with

553. #RCSMux101
Friday, July 12, 13