How to Make it Easy... (Abi Reynolds)

445 views

Published on

Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."

Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
445
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Make it Easy... (Abi Reynolds)

  1. 1. 2014 How to Make it Easy… Abi Reynolds Principal UX Consultant User Vision @abijreynolds @uservision
  2. 2. 45 Days 120 Transactions
  3. 3. How to make it easy for children to spend $$$$ on Gaming Apps @Abijreynolds
  4. 4. April 2014
  5. 5. FREE-mium
  6. 6. Try before you buy
  7. 7. I want it NOW!
  8. 8. I felt close to the characters I had created; there were my family. I wanted to look after them. ”
  9. 9. Buying a toilet
  10. 10. GOD
  11. 11. How to KILL your Sims
  12. 12. Good or Evil?

×