Using Design Psychology for Evil (Susan Mercer)

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Susan Mercer's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."

Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

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Using Design Psychology for Evil (Susan Mercer)

  1. 1. 2014 Using Design Psychology for Susan Mercer, Mad*Pow @susanamercer Evil
  2. 2. @susanamercer @MadPow The Evil Villains Evil Woman Evil US Corporation
  3. 3. @susanamercer @MadPow The Perfect Victim
  4. 4. @susanamercer @MadPow Eager Cavalier with technology
  5. 5. @susanamercer @MadPow Anticipating
  6. 6. @susanamercer @MadPow Desperate
  7. 7. @susanamercer @MadPow Scholarships!
  8. 8. @susanamercer @MadPow Evil Trap Social ProofSocial Proof
  9. 9. @susanamercer @MadPow Application – Step 1 “Trust Me”“Trust Me” “Spam Me” Trick Question “Spam Me” Trick Question
  10. 10. @susanamercer @MadPow Application – Step 1 MisdirectionMisdirection Disguised AdDisguised Ad Looks like App form Looks like App form
  11. 11. @susanamercer @MadPow Application – Step 2 More ads = More $$$ For Evil Corporation More ads = More $$$ For Evil Corporation
  12. 12. @susanamercer @MadPow Application – Step 3 More Evil Ads!More Evil Ads!
  13. 13. @susanamercer @MadPow Application – Step 4 Final StepFinal Step
  14. 14. @susanamercer @MadPow Application – Step 4 Another $!@% AdAnother $!@% Ad
  15. 15. @susanamercer @MadPow Scholarship List Hey $7,500!Hey $7,500!
  16. 16. @susanamercer @MadPow Scholarship Details Friend SpamFriend Spam
  17. 17. @susanamercer @MadPow Result
  18. 18. @susanamercer @MadPow Moral of the Story
  19. 19. @susanamercer @MadPow Be Good, Not Evil Wonder WomanEvil Woman 
  20. 20. @susanamercer @MadPow References and Photo Credits • Names of Patterns: Darkpatterns.org • Screenshots: Fastweb.com • Photo Credits: • PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG • HS Classroom: http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroo • Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/ • Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/ • Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/

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