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F.S. “Sandy” Stroope III, Chair, Arkansas Motor Vehicle Commission and President Arkansas Motorcycle Dealers Association, presented this at CPSC's ATV Safety Summit on Oct. 11, 2012. ATV dealers have a responsibility to communicate important information to consumers at the point of purchase to help them make informed and correct decisions when purchasing an ATV, especially one for a young rider. I would like to share the types of information that dealers provide to consumers, such as on-vehicle and hang-tag warnings, age recommendations and the offer of free training. As Chair of our state Motor Vehicle Commission, I also have a role in making sure that dealers properly advertise ATVs for sale. I would like to share examples of responsible advertising as well as circumstances when the Motor Vehicle Commission has(or would have to) intervene(d) to stop improper advertisement of ATVs.