Consumer Awareness: ATV Dealers & Teens                   F.S. “Sandy” Stroope, III           Dealer Principal, Boat World...
Topics• Consumer information at the dealership• Proper & responsible advertising of ATVs• Motor Vehicle Commission’s role
Key Safety Messages – “Golden Rules”The ATV Safety Institutes Golden Rules:1. Always wear a DOT-compliant helmet, goggles,...
On-Vehicle Safety Information     • Handlebar Hangtag
On-Vehicle Safety Information• General Warning Label
On-Vehicle Safety Information• Minimum Age Label
On-Vehicle Safety Information           • “No Passengers” Label
Dealership Materials• “Golden Rules” Dealership Counter Cards
Dealership Materials     • Rider Training Certificate, with       Recitation of Safety Strategies
Dealership Materials• ATV Safety Alert
Included With Vehicle• Safety Messages in Owner’s Manuals
Included With Vehicle• ASI Booklets with Riding Tips and Safety Strategies
Included With Vehicle• “Ride Safe, Ride Smart” DVD
Dealership Materials     • Vehicle Delivery Checklist, with       Safety Publications and Rider       Training Information...
ASI Training Program• Available Nationwide 1-800-887-2887• Free to Purchasers of New ATVs from SVIA Member  Company and Pa...
Rider Training• ASI RiderCourse  Hands-On Training
Rider Training• RiderCourse Student Handbook with  ATV Safety Alert
Consumer Materials• Safety Messages in Product Brochures
Key Safety Messages - Advertising              Safety messages in advertisements address:              •   Minimum operato...
Proper Advertising• Consistent with “Golden Rules”• Age recommendations in disclosures• Disclosures should be presented ne...
Motor Vehicle Commission• All dealers must be licensed• All dealers must hold written contracts with  manufacturers or dis...
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ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

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F.S. “Sandy” Stroope III, Chair, Arkansas Motor Vehicle Commission and President Arkansas Motorcycle Dealers Association, presented this at CPSC's ATV Safety Summit on Oct. 11, 2012. ATV dealers have a responsibility to communicate important information to consumers at the point of purchase to help them make informed and correct decisions when purchasing an ATV, especially one for a young rider. I would like to share the types of information that dealers provide to consumers, such as on-vehicle and hang-tag warnings, age recommendations and the offer of free training. As Chair of our state Motor Vehicle Commission, I also have a role in making sure that dealers properly advertise ATVs for sale. I would like to share examples of responsible advertising as well as circumstances when the Motor Vehicle Commission has(or would have to) intervene(d) to stop improper advertisement of ATVs.

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ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - ATV Dealers & Teens

  1. 1. Consumer Awareness: ATV Dealers & Teens F.S. “Sandy” Stroope, III Dealer Principal, Boat World Honda Polaris Chair, Arkansas Motor Vehicle Commission President, Arkansas Motorcycle Dealers AssociationPresented at theConsumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVsBethesda, MarylandOctober 11, 2012
  2. 2. Topics• Consumer information at the dealership• Proper & responsible advertising of ATVs• Motor Vehicle Commission’s role
  3. 3. Key Safety Messages – “Golden Rules”The ATV Safety Institutes Golden Rules:1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.2. Never ride on paved roads except to cross when done safely and permitted by law - another vehicle could hit you. ATVs are designed to be operated off-highway.3. Never ride under the influence of alcohol or other drugs.4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.5. Ride an ATV thats right for your age.6. Supervise riders younger than 16; ATVs are not toys.7. Ride only on designated trails and at a safe speed.8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit ATVsafety.org or call 800.887.2887
  4. 4. On-Vehicle Safety Information • Handlebar Hangtag
  5. 5. On-Vehicle Safety Information• General Warning Label
  6. 6. On-Vehicle Safety Information• Minimum Age Label
  7. 7. On-Vehicle Safety Information • “No Passengers” Label
  8. 8. Dealership Materials• “Golden Rules” Dealership Counter Cards
  9. 9. Dealership Materials • Rider Training Certificate, with Recitation of Safety Strategies
  10. 10. Dealership Materials• ATV Safety Alert
  11. 11. Included With Vehicle• Safety Messages in Owner’s Manuals
  12. 12. Included With Vehicle• ASI Booklets with Riding Tips and Safety Strategies
  13. 13. Included With Vehicle• “Ride Safe, Ride Smart” DVD
  14. 14. Dealership Materials • Vehicle Delivery Checklist, with Safety Publications and Rider Training Information highlighted.
  15. 15. ASI Training Program• Available Nationwide 1-800-887-2887• Free to Purchasers of New ATVs from SVIA Member Company and Participating Company dealerships• Cash-Back Incentives upon course completion• Focuses on first-time purchasers without experience• Those who don’t qualify for free training can take course for a modest fee
  16. 16. Rider Training• ASI RiderCourse Hands-On Training
  17. 17. Rider Training• RiderCourse Student Handbook with ATV Safety Alert
  18. 18. Consumer Materials• Safety Messages in Product Brochures
  19. 19. Key Safety Messages - Advertising Safety messages in advertisements address: • Minimum operator age • Parental supervision requirement (youth models) • Warnings against carrying passengers • Warnings against riding without helmets • Warnings against riding on public roads • Importance of taking a training course • Importance of riding alcohol- and drug-free • Importance of riding within one’s limits • Importance of using care on difficult terrain
  20. 20. Proper Advertising• Consistent with “Golden Rules”• Age recommendations in disclosures• Disclosures should be presented next to illustrations or photos• Asterisks may only add information on a word or phrase• Aired media ads must state recommendations clearly and loudly
  21. 21. Motor Vehicle Commission• All dealers must be licensed• All dealers must hold written contracts with manufacturers or distributors• All dealers must have “brick and mortar” establishments on a permanent foundation

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