This document outlines Plan B, which is to crowdsource your startup rather than seek traditional funding. It recommends bootstrapping and focusing on customers and product over business plans and pitches. It suggests acting smarter by being lean, agile and validating ideas with customers. It also recommends moving faster by distributing content socially, shipping features not code using cloud services, and scaling execution through crowdsourcing. The document promotes building stronger by closing deals easily with a public killer pitch, using equity like cash, and becoming independent from investors. It introduces Startup as a Service and the IDEA CHALLENGE to crowdsource 200 tasks, 1500 services and 100,000 skills through the UFOstart platform.