2. PERSUASION?
Persuasion is a powerful force in daily life and has a major
influence on society and a whole. Politics, legal decisions, mass
media, news and advertising are all influenced by the power of
persuasion, and influence us in turn.
So what exactly is persuasion? According to Perloff (2003),
persuasion can be defined as "...a symbolic process in which
communicators try to convince other people to change their attitudes
or behaviors regarding an issue through the transmission of a
message in an atmosphere of free choice."
3. COMMUNICATION
Intentional and purposeful interaction between at least
two
people, primarily through the use of verbal and nonverbal
symbols.
PERSUASION
Motivating someone to action
5. Identify your objective
The goal of your presentation is to persuade your audience to buy the product
or service or the information you are providing, so first you must identify your
objective. And you must try to deliver the objective of the presentation to the audience.
You may want to persuade the audience to DO something,
Or you may set out prove that something is - or is not - TRUE,
Or you may want to sway the audience to your point of VIEW.
In making a speech one must study three points: first, the means
of producing persuasion; second, the language; third the proper
arrangement of the various parts of the speech.
6. “C.U.R.E. “ METHOD OF PERSUADING AUDIENCES
C • Credibility
U • Using Evidence
R • Reasoning
E • Emotion
7. credibility plays an important role in persuading the audience
mention your bona fides, your years of experience, your
lifelong passion
It builds trust between the Speaker and Audience
8. What evidence do you have to back it up?
some forms of evidence -- Statistics, reports, testimony,
expert opinion, case studies, etc…
When you back up your assertions with
evidence, you become a more powerful and
persuasive speaker.
9. Audiences accept arguments that are logical
and well reasoned.
Build an argument that will persuade your audience
You've identified your objective and completed your audience
analysis. Now you're ready to begin structuring your talk. What argument will
generate the outcome you want?
You must structure your argument carefully it must be clear and be understood
from the moment its uttered. A persuasive presentation calls for careful crafting.
tart with a strong opener to grab your listeners. You may have found something in
your audience analysis that will resonate quickly and get your listeners' attention.
10. Why should you tap into this rich and essential
component of persuasive public speaking?
an essential element of persuasion
human beings make important decisions emotionally and only afterward
justify their behavior with rational arguments
How???
Understand emotional climate of the situation
bring appropriate emotional language into your talk.
generate emotional appeal by speaking with sincerity and conviction.
11. VISUALIZE THE CHANGE
THIS IS A GREAT IDEA!!!
To paint a picture for the audience of how things would be if they do or do not
accept your proposal. Help them see the beneficial outcome of doing what you
propose or the negative outcome if they don't.
12. “Just as the comedian should leave them
laughing, the speaker should leave them
thinking.” -Peter Jeff
