PERSUASION? Persuasion is a powerful force in daily life and has a majorinfluence on society and a whole. Politics, legal decisions, massmedia, news and advertising are all influenced by the power ofpersuasion, and influence us in turn. So what exactly is persuasion? According to Perloff (2003), persuasion can be defined as "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice."
COMMUNICATION Intentional and purposeful interaction between at least twopeople, primarily through the use of verbal and nonverbal symbols. PERSUASION Motivating someone to action
Identify your objective The goal of your presentation is to persuade your audience to buy the product or service or the information you are providing, so first you must identify your objective. And you must try to deliver the objective of the presentation to the audience. You may want to persuade the audience to DO something, Or you may set out prove that something is - or is not - TRUE, Or you may want to sway the audience to your point of VIEW. In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
“C.U.R.E. “ METHOD OF PERSUADING AUDIENCES C • Credibility U • Using Evidence R • Reasoning E • Emotion
credibility plays an important role in persuading the audiencemention your bona fides, your years of experience, yourlifelong passionIt builds trust between the Speaker and Audience
What evidence do you have to back it up?some forms of evidence -- Statistics, reports, testimony,expert opinion, case studies, etc… When you back up your assertions with evidence, you become a more powerful and persuasive speaker.
Audiences accept arguments that are logical and well reasoned.Build an argument that will persuade your audience Youve identified your objective and completed your audience analysis. Now youre ready to begin structuring your talk. What argument will generate the outcome you want? You must structure your argument carefully it must be clear and be understood from the moment its uttered. A persuasive presentation calls for careful crafting. tart with a strong opener to grab your listeners. You may have found something in your audience analysis that will resonate quickly and get your listeners attention.
Why should you tap into this rich and essential component of persuasive public speaking?an essential element of persuasionhuman beings make important decisions emotionally and only afterwardjustify their behavior with rational arguments How???Understand emotional climate of the situationbring appropriate emotional language into your talk.generate emotional appeal by speaking with sincerity and conviction.
VISUALIZE THE CHANGE THIS IS A GREAT IDEA!!! To paint a picture for the audience of how things would be if they do or do not accept your proposal. Help them see the beneficial outcome of doing what you propose or the negative outcome if they dont.
“Just as the comedian should leave themlaughing, the speaker should leave them thinking.” -Peter Jeff