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May 2013 Florida RMA Lending School 1
INDUSTRY AND
MANAGEMENT
EVALUATION
Dev Strischek
SVP & senior credit policy officer
404-230-5242
Dev.strischek@suntrust.com
SunTrust Bank, Atlanta
May 2013 Florida RMA Lending School 2
Introduction to Industry and
Management Evaluation
 Purpose
• Show you how its industry impacts your
borrower’s ability to repay
• Show you how its management impacts your
borrower’s ability to repay
• Show you how to evaluate management’s
ability to operate successfully within its
industry
May 2013 Florida RMA Lending School 3
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• I-Managerial strengths and weaknesses
• II-Key factors in management evaluation
• III-Management red flags
May 2013 Florida RMA Lending School 4
Content of Session
 Industry Evaluation
• I. Industry structure
• II. Competitive position
• III. Company’s resources and capabilities
 Management Evaluation
• I. Managerial strengths and weaknesses
• II. Key factors in management evaluation
• III. Management red flags
May 2013 Florida RMA Lending School 5
Industry Evaluation
 Borrower’s objective—increase its value
 Bank’s goal—prudent profitability
 Industry analysis
• Is there room for your borrower?
• Does your borrower have what it takes to
compete successfully?
• Can your borrower repay your loan?
May 2013 Florida RMA Lending School 6
ROE (PAT/NW) vs.. ROA?
 Points to ponder
• Borrowers want high ROE to maximize shareholder value, but replacing
equity with cheaper debt generates bigger return and more risk for
creditors
• Growing the firm is usually the road to success, but how easy is it to grow
in the borrower’s industry?
• Growth requires funding from lenders and/or investors, but is the
borrower’s industry attractive to funds providers?
• Borrow cheaply or attract more investors
• Covenants and conditions vs. dilution and less control
• Pay interest or pay dividends
• “Manage income” or reduce taxes
• Will management be able to achieve desired ROE within its industry and
repay your loan?
May 2013 Florida RMA Lending School 7
ROE > ROA (EBIT/TA)?
 EBIT/TA
• Good measure of how profitably a company has
managed its resources:
• Earnings before interest and taxes/total assets=EBIT/TA
• Sometimes referred to as return on assets (ROA)
• EBIT is the pre-tax pool of funds available to pay both
interest to debt holders and dividends to stock holders
• Comparing companies’ EBIT/TA eliminates potential
distortions among firms caused by differences in
financing sources and by differences in sales size:
• Debt/equity mix
• Revenue size
May 2013 Florida RMA Lending School 8
ROE > ROA?
 So how do we reconcile these two points of
view?
• PAT/NW (ROE)= EBIT/TA (ROA)?
• Borrower’s goal vs.. funds provider’s goals?
 What factors connect these two measures?
 Answer:
• PAT/NW = (TA/NW)(PBT/EBIT)(PAT/PBT) EBIT/TA
May 2013 Florida RMA Lending School 9
ROE > ROA?
 PAT/NW = (LF)(IF)(TF) EBIT/TA
 Definitions:
• LF = leverage factor = TA/NW = 1 + (TL/NW)
• IF = interest factor = PBT/EBIT = 1 – [1/(EBIT)/I)]
• TF = tax factor = PAT/PBT = 1- (T/PBT)
 Let’s see how the math works . . .
May 2013 Florida RMA Lending School 10
ROE-ROA Dilemma
 How to bridge the gap between ROE and ROA?
• LFdebt/equity balance
• How easy is it to borrow or raise equity for this management in this
industry?
• IFinterest/dividend balance
• Which is more advantageous for this management in this industry, to
pay interest or pay dividends?
• TFtax-deductible/non tax-deductible balance
• What are the tax laws applicable to this company in this industry?
 See Appendix A for more details on the math . . .
 You haven’t seen the last of these factors because they help
shape both the industry environment and the industry
members . . .
 So how does management satisfy both lenders and investors
in repaying debt and paying dividends?
May 2013 Florida RMA Lending School 11
Repayment Ability
 Good credit decision is based on
• Prudent profitability—balance of reward & risk
• Logical conclusion—sound decision
 Systematic decision-making
• Purpose
• Repayment ability
• structure
May 2013 Florida RMA Lending School 12
Triple Trinities
 Purpose
• Logical
• Ethical
• Policy-compliant
 Repayment Ability
• Cash flow
• Collateral
• Guarantees
 Structure
• Repay in full
• Repay on time
• Repay as agreed
May 2013 Florida RMA Lending School 13
Impact of Industry and Management
on Repayment Sources
 Management’s job is to figure out how to be successful—repay
creditors and satisfy shareholders--within the industry it operates
 Lenders want their borrowers to be successful enough to repay their
loans, and so they look to the traditional sources of repayment:
Repayment Sources: Industry Management
Cash flow
Collateral
Guarantees
May 2013 Florida RMA Lending School 14
Industry and management do impact
repayment sources
Repayment
Sources
Industry Management
Cash Flow Demand potential
Sales growth
Profit margins
Marketing strategy
Credit strategy
Operating strategy
Collateral Goods or services
Trade credit terms
Value stability
Inventory a/o
Receivables
Purchasing
Warehousing
Guarantees Access to capital
Scale
Leverage
Public vs.. private
Competitive strategy
Risk appetite
May 2013 Florida RMA Lending School 15
Credit Decision—Inside or
Outside the Box?
Lenders expect borrowers to be positively
“inside the box” . . .
Repayment Source Positive Negative
Cash flow Sufficient Insufficient
Collateral Secured Unsecured
Guarantees Full Non-
recourse
May 2013 Florida RMA Lending School 16
What it takes for all 3 sources to be
positively “inside the box”
Repayment
Sources
Inside the box Outside the box
Cash Flow Sufficient
CF > (P+i)
Insufficient
Collateral Secured
Coll > (P+i)
Unsecured
Guarantees Guaranteed
Guar > (P+i)
Unguaranteed
(non-recourse)
May 2013 Florida RMA Lending School 17
So let’s build the box--cash Flow
Positive Cash
Flow (+)
Negative Cash
Flow (-)
May 2013 Florida RMA Lending School 18
Building the box--cash flow and
collateral
Positive Cash
Flow (+)
Negative Cash
Flow (-)
Unsecured (-) Secured (+)
May 2013 Florida RMA Lending School 19
Building the box--cash flow, collateral,
and guarantees
Positive Cash
Flow (+)
Negative Cash
Flow (-)
Unsecured (-) Secured (+)
Guaranteed (+)
Non-recourse (-)
May 2013 Florida RMA Lending School 20
An axis to grind . . .
Which box is better?
Cash
Flow
(+)
Cash
Flow
(-)
Secured
(+)
Unsecured (-)
Guaranteed
(+)
Unguaranteed
(-)
May 2013 Florida RMA Lending School 21
An axis to grind . . .
Other options?
Cash
Flow
(+)
Cash
Flow
(-)
Secured
(+)
Unsecured (-)
Guaranteed
(+)
Unguaranteed
(-)
May 2013 Florida RMA Lending School 22
Possible Options
1 cube = 8 little boxes Options CF Sec Guar
1 (right box) + + +
2 + + -
3 + - -
4 (wrong box) - - -
5 - + -
6 - + +
7 - - +
8 + - +
1
4
May 2013 Florida RMA Lending School 23
Possible Options—Typical Borrowers
1 cube = 8 little boxes Options CF Sec Guar Borrower
1 (right box) + + + Ideal
borrower
2 + + - CRE project
3 + - - Fortune 500
4 (wrong box) - - - Special
assets
5 - + - Large ABL
6 - + + Small ABL
7 - - + Rich
relative
8 + - + Services
firm
1
4
May 2013 Florida RMA Lending School 24
Borrowers do move from box to
box . . .
 The single biggest reason?
 Cash flow . . .
• Over the life of the firm, cash flow changes . . .
• As the firm grows up and matures, its cash
flow changes, too . . .
May 2013 Florida RMA Lending School 25
Cash flows vary over a firm’s life
cycle . . .
May 2013 Florida RMA Lending School 26
So does the firm’s financial
condition and performance . . .
May 2013 Florida RMA Lending School 27
Fast growth—negative cash flows
and stressed financial ratios . . .
A B
C D
E F
G H
May 2013 Florida RMA Lending School 28
Stability comes at a price
 When a firm’s actual growth rates syncs
with its sustainable growth rate, the firm
is able to cover all its needs internally:
• Interest
• Principal
• Rents and leases
• Working capital investment
• Maintenance CAPEX
• Dividends or draws
May 2013 Florida RMA Lending School 29
Quick Summary of Differences between Fast
Growth and Mature Firms
 Fast growth
• Very negative CFO
• Very negative investing CF
• Very positive financing CF
• High profitability goal
• Low liquidity
• High leverage
• Low solvency
 Mature firm
• Positive CFO
• Min neg investing CF
• Negative financing CF
• Stable profitability
• Liquid
• Capitalized
• Solvent
May 2013 Florida RMA Lending School 30
Maturity comes at a price
 But its ROE tends to fall and so the firm
is less attractive to investors until it starts
to grow again . . .
 By definition, a mature firm doesn’t need
to borrow, so the firm is less attractive to
lenders
 So what’s a lender to do?
May 2013 Florida RMA Lending School 31
Good News--Firms and
Industries Go through Cycles
 Your borrower does not exist in a
vacuum
 Your borrower’s industry is an economic
environment in which the firm must learn
to survive, grow, and prosper over many
business cycles . . .
Hawaii’s whaling industry cycle
 Started 1820, ended 1880
• Near extinction of right whales forces American whalers to shift from Atlantic to Pacific
Ocean’s larger whales—slow grays, huge blues, baleen humpbacks, valuable sperms
• 1820--Whalers arrive in Hawaii—R&R, labor supply, fresh water and food
 Expansion
• 1830’s—Hawaii evolves into transshipment center, whalers offload oil, resupply, fewer
long trips back to New England improves economic life of ships
• 1840’s—industry peaks
 Decline and End
• 1849—Gold Rush
• 1850—oil discovered in Pennsylvania
• 1861-5—Civil War
• Whaling ships sunk to blockade Savannah & Charleston harbors
• Confederate navy targets, captures, and sinks Yankee whaling ships
• Island economy shifts to sugar to take advantage of war shortages of sugar
on West Coast
• 1875—Arctic freeze
• 1880—second Arctic freeze
May 2013 Florida RMA Lending School 32
May 2013 Florida RMA Lending School 33
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• Managerial strengths and weaknesses
• Key factors in management evaluation
• Management red flags
May 2013 Florida RMA Lending School 34
I. Industry Analysis
 Purpose
• Show how the industry shapes its member
firms and influences their relative success
• Identify the industry factors that drive your
borrower’s ability to compete successfully
May 2013 Florida RMA Lending School 35
Key Factors in Industry Analysis
1. Industry structure
• Where can firm be successful?
1. Competitive position
• How can firm be successful?
1. Company resources and capabilities
• What does firm have & need to be successful?
May 2013 Florida RMA Lending School 36
Industry structural analysis
 Where can firm be successful?
• Which markets?
• Which segments?
• Which business?
 Analytical steps
• Industry strengths and weaknesses
• Industry life cycle
• Value chain
• Industry trends and future outlook
• Industry’s overall attractiveness
Some Measures of Industry
Financial Structure
Industry Sector Manufacturer Wholesaler Retailer Service Remarks
NFA/TA (%) High Low Scale economies
Labor/Rev (%) Low High High Capital/labor mix
GP Margin (%) Low High Demand elasticity
Inventory TO (x) Fast Slow Fast Carrying costs capacity
Receivables TO (x) Slow Fast Nil nil Channel control
AP TO (x) Slow Fast Channel control
Debt/Worth (x) Low High high Credit risk volatility
Legend:
NFA = Net Fixed Assets
TA = Total Assets
Rev = Revenue
GP = Gross Profit
AP = Accounts Payable
TO = Turnover
May 2013 Florida RMA Lending School 37
Structural Differences among 4 Firms
Financial Ratios RMA Industry Averages Notes
A B C D
Operating Performance
Revenue/Total Assets (%) 1.4 3.9 4.1 3.2
Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3
Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2
Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1
Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1
Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6
Liquidity
Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3)
Days Receivables 17 5 0 0
Days Inventory 41 22 54 16
Days Payables 29 12 22 14
Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8
Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5
Leverage
Debt/Worth (x) 2.3 2.1 2.9 3.5
Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3
Net Worth/Total Assets 37.0 41.4 30.6 6.7
Solvency
Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0
May 2013 Florida RMA Lending School 38
Structural Differences among 4 Firms-Which is a manufacturer,
wholesaler, retailer, service provider?
Financial Ratios RMA Industry Averages Notes
A B C D
Operating Performance
Revenue/Total Assets (%) 1.4 3.9 4.1 3.2
Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3
Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2
Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1
Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1
Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6
Liquidity
Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3)
Days Receivables 17 5 0 0
Days Inventory 41 22 54 16
Days Payables 29 12 22 14
Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8
Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5
Leverage
Debt/Worth (x) 2.3 2.1 2.9 3.5
Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3
Net Worth/Total Assets 37.0 41.4 30.6 6.7
Solvency
Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0
May 2013 Florida RMA Lending School 39
Structural Differences among 4 firms-- Where is the most opportunity
to build shareholder value—as a manufacturer, wholesaler, retailer,
or service provider?
Financial Ratios RMA Industry Averages Notes
A B C D
Operating Performance
Revenue/Total Assets (%) 1.4 3.9 4.1 3.2
Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3
Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2
Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1
Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1
Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6
Liquidity
Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3)
Days Receivables 17 5 0 0
Days Inventory 41 22 54 16
Days Payables 29 12 22 14
Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8
Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5
Leverage
Debt/Worth (x) 2.3 2.1 2.9 3.5
Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3
Net Worth/Total Assets 37.0 41.4 30.6 6.7
Solvency
Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0
May 2013 Florida RMA Lending School 40
May 2013 Florida RMA Lending School 41
6 Shareholder Value Drivers
 Sales growth rate actual vs.. sustainable
 Operating profit margin cost leadership vs.. differentiation
 Tax Rate deferral vs.. expensing
 Working capital investment goods vs.. service
 Fixed asset investment capital intensity vs.. labor intensity
 Weighted cost of capital risk vs..reward
May 2013 Florida RMA Lending School 42
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• Managerial strengths and weaknesses
• Key factors in management evaluation
• Management red flags
May 2013 Florida RMA Lending School 43
II. Firm’s Competitive Position
 Firm’s success depends on its strategy to
compete with other firms within the industry
structure
 One way to assess competitive position is
Porter’s Five Forces
• Threat of new entrants
• Threat of substitutes
• Bargaining power of suppliers
• Bargaining power of buyers
• Competitive rivalry
May 2013 Florida RMA Lending School 44
Porter’s Five Forces
How the forces drive competition
Competitive
rivalry buyers
substitutes
ease of entry
suppliers
May 2013 Florida RMA Lending School 45
Details of Porter’s 5 Forces
 Threat of Entry
• economies of scale
• product differentiation
• capital requirements
• switching costs to buyers
• access to distribution channels
• other cost advantages
• governmental policies
• incumbent defense of market share
• industry growth rate
 Supplier Power
• supplier concentration
• availability of substitute inputs
• importance of supplier’s input to buyers
• suppliers’ product differentiation
• importance of industry to suppliers
• buyer’s switching costs to other input
• suppliers’ threat of forward integration
• buyers’ threat of backward integration
 Substitutes
• relative price of substitute
• relative quality of substitute
• switching costs to buyers
 Buyer Power
• number of buyers relative to sellers
• product differentiation
• switching costs of use other product
• buyers’ profit margins
• buyers’ use of multiple sources
• buyers’ threat of backward integration
• sellers’ threat of forward integration
• importance of product to buyer
• buyers’ volume
 Competitive Rivalry
• number of competitors (concentration)
• relative size of competitors (balance)
• industry growth rate
• fixed costs vs.. variable costs
• product differentiation
• capacity augmented in large increments
• buyers’ switching costs
• diversity of competitors
• exit barriers
• strategic stakes
May 2013 Florida RMA Lending School 46
Porter’s Five Forces: Example
Beer producer (brewery)
Competitive
rivalry buyers
substitutes
ease of entry
suppliers
RMA Industry Resources
May 2013 Florida RMA Lending School 47
May 2013 Florida RMA Lending School 48
Competitive position
 Value decision—low cost provider or
quality leader?
• Good value vs. high quality?
• Mass market vs. upscale market?
• Local market vs. national market?
 Demand and supply
• Elasticity
• Price
• Revenue and profits
May 2013 Florida RMA Lending School 49
Competitive position—product
value
Cost and Quality Options
high cost
low quality
high cost
high quality
low cost
low quality
low cost
high quality
C
O
S
T
QUALITY
May 2013 Florida RMA Lending School 50
Competitive position—product
diversity
Product and market options
Broad product line
Local market
Broad product line
National market
Narrow product line
Local market
Narrow product line
National market
P
R
O
D
U
C
T
L
I
N
E
MARKET BREADTH
May 2013 Florida RMA Lending School 51
Maintain Competitive Position
by Competitive Advantage
 Through product differentiation
• Higher prices
• Unique
• dependable
• Higher value
• quality
• scarcity
• Higher profits
• Limited market
• National market
May 2013 Florida RMA Lending School 52
Competitive position &
competitive advantage
Product Market and Value Options
Broad scope
Low cost
Broad scope
Higher value
Narrow scope
Low cost
Narrow scope
Higher value
P
R
D
C
T
M
K
T
S
C
O
P
E
PRDCT VALUE DIFFFERENTIATION
May 2013 Florida RMA Lending School 53
Competitive position &
competitive advantage
Beer producer?
Broad scope
Low cost
Broad scope
Higher value
Narrow scope
Low cost
Narrow scope
Higher value
P
R
D
C
T
M
K
T
S
C
O
P
E
PRDCT VALUE DIFFFERENTIATION
May 2013 Florida RMA Lending School 54
Value Propositions
High Quality (+)
Good Value (-)
Mass Market (-) Upscale Market (+)
Local Market (+)
National Market (-)
May 2013 Florida RMA Lending School 55
Value Proposition Options
1 cube = 8 options Options High Quality-
Good Value
National-
Local Mkt
Mass Mkt-
Upscale
1 (Palm Beach
Apparel Shoppe)
HQ (+) Local (+) Upscale (+)
2 + + -
3 + - -
4 (WalMart) Good Value (-) National (-) Mass Mkt (-)
5 - + -
6 - + +
7 - - +
8 + - +
1
4
May 2013 Florida RMA Lending School 56
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• Managerial strengths and weaknesses
• Key factors in management evaluation
• Management red flags
May 2013 Florida RMA Lending School 57
III. Resources and capabilities
 Value chain analysis
• Value created by interplay of
• Support activities
• Firm infrastructure
• Human resources
• technology
• Input management (procurement)
• Primary activities
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• service
May 2013 Florida RMA Lending School 58
Value Chain Analysis
Interplay of Support and Primary Activities
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
May 2013 Florida RMA Lending School 59
Value Chain Analysis
Support activities
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
May 2013 Florida RMA Lending School 60
Support: Firm Infrastructure
 Depth and experience of management
• Does management have background to direct
successful purchasing, finance,
manufacturing, sales, and distribution
functions?
 Systems
• Are systems sufficient and adequate to
provide timely information and responsive
decisions?
May 2013 Florida RMA Lending School 61
Support: Human Resources
 Labor intensity
• Capital/Labor ratio
 Unionization
• Industry’s degree of unionization
• Union shop or closed shop?
• Susceptibility to strikes, shutdowns, other actions?
 Skill levels
• How reliant is industry on employees with specialized knowledge,
training or skills?
• How difficult is it to hire and retain these individuals?
 Environment
• How attractive are facilities to employees?
• How attractive is location-geography to employees?
May 2013 Florida RMA Lending School 62
Support: Technology
 Plant and equipment
• Current capacity
• Current production and productivity rates
• Production—16 tons of coal a day
• Productivity—16 tons per miner each day
 Technological Change
• Industry’s innovation rate—agriculture vs. coal mining
• Likelihood of new products or processes
• Cell phone’s impact on CB radios & land line phones
• Iphone’s impact on cell phone industry
• Ipod’s impact on music industry
• Ipad’s impact on computer industry
May 2013 Florida RMA Lending School 63
Support: Procurement
 Materials and other inputs
• Commodity or scarcity?
• Stability of value—perishable, storable?
 Logistics
• Impact of time and distance on quality of inputs
• Transportation alternatives
• Geographic constraints
• Storage capacity
May 2013 Florida RMA Lending School 64
Value Chain Analysis
Primary Activities
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
May 2013 Florida RMA Lending School 65
Primary Activities
 Inbound logistics
• Getting it here
 Operations
• Getting it made
 Outbound logistics
• Getting it to the client
 Marketing & sales
• Getting the most sold at the best price
 Service
• Getting the client to come back for more
Value Chain Analysis
Primary activities’ impact on value drivers
Value Drivers Linkage to Primary Activities
1. Sales Growth
Rate (G)
Inbound
logistics
operations Outbound
logistics
Marketing &
sales
service
2. Operating
Profit Margin (P)
Materials,
warehousing,
freight-in
admn
Processing,
assembly,
testing,
packaging
Materials,
warehousing,
freight-out
admn
Sales force,
advertising,
promotion,
admn
Installation,
training,
maintenance,
returns
3. Wkg Cptl
Investment (W)
Raw materials W-I-P inventory,
accts payable
Finished goods,
accts payable
Accounts
receivable
Parts inventory,
service fees
4. Fxd Asst
Investment (F)
Warehouses,
transportation
fleet, equipment
Production
facilities
Warehouses,
transportation
fleet, equipment
Distribution
facilities, sales
force offices
Service
facilities,
transportation
fleet, service
equipment
May 2013 Florida RMA Lending School 66
May 2013 Florida RMA Lending School 67
Value Chain Analysis
What combination of sales growth rate, operating profit margin, working
capital investment, fixed asset investment, a/o cost of capital will
increase cash flow and shareholder value?
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
May 2013 Florida RMA Lending School 68
Value Chain Analysis: Example
Beer Producer
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
May 2013 Florida RMA Lending School 69
Sales growth strategy options
for management
 Sales growth rate
• Existing capacity vs. future requirements
• Warehouse, storage, processing facilities
• Transportation and distribution
• Capital assets
• Technologically up to date to support sales?
• Obsolescence rate impact on liquidation value?
• What’s needed to give products and services their
marketing edge?
May 2013 Florida RMA Lending School 70
Value Chain Analysis
Expansion consequences for Beer Producer?
SUPPORT
ACTIVITIES
PRIMARY ACTIVITIES
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
& SALES
SERVICE
Firm
Infrastructure
Human
Resources
Technology
procurement
Likely Cash flow impact of regional vs.
national distribution strategies
Cash Flow Impact
Analysis
Strategy Value Driver
Assumptions
Value Created
($MM)
Probability
of Success
Regional •Concentrate on existing
western US markets
•Maintain quality on existing
products
•Stop new product
development
•Maintain 7% sales growth
•Maintain 9% operating
margin
•Maintain $60MM CAPEX
•Maintain 15% WC
investment
•Base: $273
•Best: $436
•Worst: $218
?
National •Expand sales & distribution
nationwide
•Increase ad & promo expense
•Expand brewing capacity
•Loosen credit for new
distributors
•12-14% sales growth
•8% operating margin
initially, but 10-11% later
•$90MM CAPEX
•20-25% WC investment
•Base: $336
•Best: $516
•Worst: $118
?
“If at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.” W. C. Fields
May 2013 Florida RMA Lending School 71
May 2013 Florida RMA Lending School 72
The rest of the story . . . .
 Geographic expansion east of the Mississippi
 Elitist cache diminishes as product tries to
broaden appeal to mass market
 Initial market share gain shrinks
 No significant increase in shareholder value
 So what can a firm do to increase shareholder
value in highly competitive industry?
May 2013 Florida RMA Lending School 73
Shareholder Value= Company Value =??
 A company’s value =
Present value (PV) of operating cash flow
+ PV of residual value
+ Non operating assets
= Corporate value
-Market value of debt & other obligations
= Shareholder value
May 2013 Florida RMA Lending School 74
Discounted Cash Flow (DCF)
DCF Framework
in action
PV of
Operating
Cash flow
Forecast Period
2003 2004 2005 2005 2007
Residual Period
2008 . . . . . . . . . . . . . . .
PV of
Residual
Value
Non-
operating
assets
+
+
=
Corporate
Value -
Mkt Value of
Debt & other
obligations
= Shareholder
Value
May 2013 Florida RMA Lending School 75
DCF’s shareholder value drivers
Value Drivers Description Formula
Sales growth rate (G) Sales growth rate for forecast period [future sales/last historical sales] - 1
Operating profit margin
(P)
Pre-tax operating profit as % of sales P = (sales – operating expenses)/sales
Cash tax rate (T) Cash taxes that would have been
paid if the firm had no debt as % of
operating profits
T = cash taxes/operating profit where cash taxes =
book taxes –non-oper taxes + interest tax shield –
increase in deferred tax liability
Incremental Fixed
Capital Investment (F)
Addition to fixed assets over & above
maintenance CAPEX, as % of
change in sales
F = [total CAPEX – maintenance CAPEX]/change
in sales
Incremental Working
Capital
Investment (W)
Addition to WC as % of change in
sales
W = change in working capital/change in sales
Cost of capital (K) Weighted average return that a
company’s debt and equity holders
require given the levels of risk in their
respective investments
K = [cost of equity X (equity/(equity+debt))] + [cost
of debt X (1 – T) (debt/(equity/equity+debt))]
Where T = cash tax rate
May 2013 Florida RMA Lending School 76
Impact of Industry on Value
Drivers
 Averages and norms tend to define
ranges of acceptable performance and
operating limits
 So look at Industry norms for
• Sales growth rate
• Capital expenditures
• Profit margins
• Working capital . . .
May 2013 Florida RMA Lending School 77
10% WC/Sales=>$35.66
Year 2007 2008 2009 2010 2011 2012
Sales 1648.0 1895.2 2179.5 2506.4 2882.4 3314.7
Operating Costs 1635.6 1880,9 2163.0 2487.5 2860.6
Operating Profit 259.6 298.6 343.4 394.9 454.1
Taxes 106.5 122.4 140.8 161.9 186.2
NOPAT 153.2 176.2 202.6 233.0 267.9
F 61.8 71.1 81.7 94.0 108.1
W 24.7 28.4 32.7 37.6 43.2
Cash Flow (CF) 66.7 76.7 88.2 101.4 116.6
Discount Factor for K @ 10% 0.9091 0.8264 0.7513 0.6830 0.6209
PV of CF 60.6 63.4 66.2 69.3 72.4
Cum PV of CR 60.6 124.0 190.2 259.5 331.9
Residual Value 1531.9 1761.7 2025.9 2329.8 2679.3
PV of perpetuity 1392.6 1455.9 1522.1 1591.3 1663.6
Mkt Securities 10.0 10.0 10.0 10.0 10.0
Corp Value 1463.2 1589.9 1722.3 1860.8 2005.5 2156.8
Mkt Vale of Debt 1007.0 1007.0 1007.0 1007.0 1007.0
Shhldr Value 456.2 582.9 715.3 853.8 998.5
Share Price 16.29 20.82 25.55 30.49 35.66
13.8% WC/Sales=>$33.99
May 2013 Florida RMA Lending School 78
Year 2007 2008 2009 2010 2011 2012
Sales 1648.0 1895.2 2179.5 2506.4 2882.4 3314.7
Operating Costs 1635.6 1880,9 2163.0 2487.5 2860.6
Operating Profit 259.6 298.6 343.4 394.9 454.1
Taxes 106.5 122.4 140.8 161.9 186.2
NOPAT 153.2 176.2 202.6 233.0 267.9
F 61.8 71.1 81.7 94.0 108.1
W 34.1 39.2 45.1 51.9 59.7
Cash Flow (CF) 57.3 65.9 75.7 87.1 100.2
Discount Factor for K at 10% 0.9091 0.8264 0.7513 0.6830 0.6209
PV of CF 52.1 54.4 56.9 59.5 62.2
Cum PV of CR 52.1 106.5 163.4 222.9 285.1
Residual Value 1531.9 1761.7 2025.9 2329.8 2679.3
PV of perpetuity 1392.6 1455.9 1522.1 1591.3 1663.6
Mkt Securities 10.0 10.0 10.0 10.0 10.0
Corp Value 1463.2 1454.7 1572.4 1695.5 1824.2 1958.7
Mkt Vale of Debt 1007.0 1007.0 1007.0 1007.0 1007.0
Shhldr Value 447.7 565.4 688.5 817.2 951.7
Share Price 15.99 20.19 24.59 29.19 33.99
May 2013 Florida RMA Lending School 79
Consequences of overinvestment in
WC investment
 Too much working capital investment
can reduce shareholder value . . .
Shareholder
Comparison
Cum NW
Investment
Cum Value
PV of Cash
Flow
Shareholder
Value
Share Price
10% NWC $1,666 $331.9 $998.5 $35.66
13.8% NWC $2,300 $285.1 $951.7 $33.99
Consequences of
38% more NWC
$634 or 38%
more spent
on WC
$46.8 or
14.1% less
cash flow
$46.8 or 4.7%
less SV
$1.67 or 4.7%
less share price
May 2013 Florida RMA Lending School 80
Changes in working capital assets and liabilities
cause changes in cash flow. . .
 Working capital needs also vary over a borrower’s life cycle
• Cash absorbing to support growth
• Cash neutral at sustainable growth
• Cash generating in declining sales periods
 Cash not consumed in working capital can be used for other
purposes
• Pay creditors
• Reward owners
• Pay dividends
• Build shareholder value
May 2013 Florida RMA Lending School 81
Some internal WC measures
 some other WC measures of growth:
• Actual sales growth rate (AGR)
• FY’06/FY’07=> $1,113 to $1,648=>up $535 & 48%
• Sustainable growth rate (SGR)
• Ideally, AGR < SGR
• SGR= (P/S)[(1-(D/P)][1+(L/E)]
(A/S) - (P/S)[(1-(D/P)][1+(L/E)]
• P/S = PAT/ Sales = 3.23% and 3.82% for FY’00 and FY’01, respectively
• D/P = dividends/PAT = 27.8% and 15.9%
• L/E = debt/worth = 1.58 and 3.00
• A/S = total assets/sales = .93 and 1.08
• Green’s SGR was -33.3% for FY’06 and -7.7% for FY’07
• Green’s growth outstripping its ability to grow itself
• Strategy options?
• NWC growth rate
• FY’06/FY’07=>$103 to $177=>up $74 & 72%
• changes in NWC/changes in sales
• $74/$535 = 13.8%
May 2013 Florida RMA Lending School 82
Industry Measures of Working
Capital Appropriateness
Some industry measures of working capital (WC) appropriateness
Green Financial Data RMA Industry**
WC item Measure FY”06 FY’07 2006 2007
cash csh/total assets % 6.1 6.5 7.7 5.8
Accts receivable AR/TA % 18.5 15.4 14.7 15.0
Inventory Inv/TA % 24.0 27.6 28.6 28.1
Current assets Tot CA/TA % 50.6 50.8 54.8 52.4
Accts payable AP/TA % 9.0 9.5 11.0 10.3
Notes payable NP/TA % 14.4 13.3 11.4 11.3
AR turnover days receivable 37 29 26 25
Inventory turnover days inventory 68 76 90 92
Payables turnover days payable 23 25 26 23
WC sales efficiency sales/NWC 15.1 14.3 11.7 9.7
_____________
*“The Impact of Working Capital Investment on the Value of a Company,” The RMA Journal, April 2003, pp.48-55
**Risk Management Association, Annual Statement Studies, One Liberty Place, Suite 2300, Philadelphia PA 19103-7398, 800-
677-7621
May 2013 Florida RMA Lending School 83
Industry influences on WC ratios
 Common working capital ratios
• Cash
• Cash turnover = sales/cash
• Days cash = 365/(sales/cash)
• Receivables
• Receivables turnover = sales/receivables
• Days receivable = 365/(sales/receivables)
• Inventory
• Inventory turnover = Cost of Goods Sold (COGS)/inventory
• Days inventory = 365/(COGS/inventory)
• Payables
• Payables turnover = COGS/accounts payable
• Days payable = 365/(COGS/accounts payable)
• Working capital
• Sales/net working capital
• Net working capital/sales
May 2013 Florida RMA Lending School 84
Working capital asset conversion cycle
 How long does it take for cash to cycle through a business?
 Example SLOGO FUEGO
Days cash 10 15
Days receivable 60 30
Days inventory 90 60
Sub-total 160 105
Days payable -40 -30
Asset Conversion cycle 120 75
 Faster cycling allows lower level of WC to support sales
May 2013 Florida RMA Lending School 85
Working capital asset conversion cycle
 If faster cycling allows lower level of WC to support sales, what strategies would
accelerate cycling for
• Cash
• Zero-balance account
• Overdraft financing
• Other?
• Receivables
• Cash only
• Accept credit cards
• Raise cash discounts for early payment and/or increase time period for early payment
• Other?
• Inventory
• Reduce breadth and/or depth of inventory
• Consignment inventory
• Floor samples/catalog sales
• Other?
• Payables
• Lean on trade
• Other?
 Are strategy options viable for industry?
May 2013 Florida RMA Lending School 86
Industry influences on WC
 Cash
• Cash-and-carry sales
• COD trade terms or limited credit terms
• Labor/capital assets ratio and payroll frequency
 Receivables
• Cash or credit card sales—restaurants, stores
• credit terms as competitive tool—no payments for 6 months
 Inventory
• Volatility of values—commodities
• Perishability—fresh food vs.. canned goods
 Payables
• Demand for creditor-seller’s goods and services
• Industry trade terms
May 2013 Florida RMA Lending School 87
A note on sales terms
 Terms do vary from industry to industry
• 1.5%/10, net 60 canned goods
• 2/10, net 60 stationery
• 5/10, net 4 months jewelry
 Why?
May 2013 Florida RMA Lending School 88
Working capital differences among
different lines of business
Working
capital
component
Beer brewery Beer wholesaler Package Store Tavern
Cash
Receivables
Inventory
Payables
May 2013 Florida RMA Lending School 89
Working capital strategy options
for management
 Working capital options
• Match competitors in inventory breadth and
depth—impact on inventory turnover?
• Match competitors in customer-friendly credit
terms—impact on receivables turnover?
• Match competitors in favorable terms from
suppliers—bulk purchases, consignment
inventory?
May 2013 Florida RMA Lending School 90
Industry consequences and
management decisions . . .
 A firm’s ability to survive, grow, and
prosper depends on its management’s
ability to make the right decisions at the
right time
 Now we should learn how to assess
management’s ability to do the right thing
. . .
May 2013 Florida RMA Lending School 91
Content of Session
 Industry Evaluation
• I. Industry structure
• II. Competitive position
• III. Company’s resources and capabilities
 Management Evaluation
• I. Managerial strengths and weaknesses
• II. Key factors in management evaluation
• III. Management red flags
May 2013 Florida RMA Lending School 92
I. Management Evaluation
 Can management make the firm successful—repay the
creditors and reward the owners?
 Generally, success is enhanced by a combination of factors:
1. Performance
2. Experience
3. Education & training
4. Skills
5. Organization
6. Compensation
7. Board of directors
8. Management depth and succession
May 2013 Florida RMA Lending School 93
1. Performance
 Successes
• Revenues or profits?
 Failures
• What was learned?
• Were mistakes repeated?
 Competence
• Ability to repay
 Character
• Willingness to repay
May 2013 Florida RMA Lending School 94
2. Experience
 Relevance
• Industry
• Job
 Currency
• Recent?
• Skills up to date?
May 2013 Florida RMA Lending School 95
3. Education & Training
 Relevance
• Formal
• Informal
 Currency
• Recent?
• Knowledge up to date?
May 2013 Florida RMA Lending School 96
4. Skills
 Technical
 Interpersonal
 Managerial
• Planning
• Organizing
• Staffing
• Directing
• controlling
May 2013 Florida RMA Lending School 97
5. Organization
 Functional
• Production
• Marketing
• Financial
 Geographic
• Local
• Regional
• national
 Line of business
• Product
• service
May 2013 Florida RMA Lending School 98
6. compensation
 Tied to performance?
• Of sales
• Of profits
• Other?
 Form of compensation
• In-kind
• Stock
• Cash
• other
May 2013 Florida RMA Lending School 99
7. Board of directors
 Knowledge
 Skills
 Experience
 Control
• Internal
• external
May 2013 Florida RMA Lending School 100
8. Management Depth & Succession
 Depth
• Cross-training
• Rotation
• Assistant managers?
 Succession
• Formal plan?
• Buy-out plan
• Will
• Trust
• Key person insurance?
• Disability
• life
May 2013 Florida RMA Lending School 101
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• I-Managerial strengths and weaknesses
• II-Key factors in management evaluation
• III-Management red flags
May 2013 Florida RMA Lending School 102
II. Management evaluation
Analyzing key managers:
KEY FACTORS
(FUNCTIONAL MGR’S
NAME)
TECHNICAL
( )
PRODUCTION
( )
MARKETING
( )
FINANCIAL
( )
EXECUTIVE
( )
PERFORMANCE
EXPERIENCE
EDUCATION
SKILLS
COMPENSATION
May 2013 Florida RMA Lending School 103
Management Analytical Summary
Typical Management Summary
Position Title/
Responsibilities
Name Age Education and
Experience
Ownership
#shares/%
Compensation Outside Affiliation,
Remarks
Pres
VP-production
VP-marketing
VP-finance
Treas
Sec’y
Director
Director
Totals # /100% $
May 2013 Florida RMA Lending School 104
Management Overview
Summary: Rocking Chair Rollers, Inc.
Position Title/
Responsibilities
Name Age Education and
Experience
Ownership
#shares/%
Compensation
($MM)
Outside Affiliation,
Remarks
Pres Mick Jagger 68 London School/
50 yrs rock band
250/25% 1,000 Knight of England
VP-production Keith Richards 68 School of Hard
Knocks/50 yrs
250/25% 1,000 AA
VP-marketing Charlie Watts 75 Drum School/50 yrs
rock band
100/10% 500 AARP
VP-finance Jack Wyman 77 Art School/50 yrs
Rock band
100/10% 500 Stage Design Ltd
Treas-Secy Ron Wood 66 Oxford/40 yrs rock
band
100/10% 500 Maggie May School for
Retired Rockers
Director Jack Nietsche 70 London School/ 50 yrs
producer
100/10% 400 BMI Productions
Director Mick Taylor 60 UCLA/40 yrs rock
bands
100/10% 200 Surfing Safaris
Totals 1000 /100% $4,100
May 2013 Florida RMA Lending School 105
Content of Session
 Industry evaluation
• I-Industry structure
• II-Competitive position
• III-Company’s resources and capabilities
 Management evaluation
• I-Managerial strengths and weaknesses
• II-Key factors in management evaluation
• III-Management red flags
May 2013 Florida RMA Lending School 106
III. What raises management
red flags--7 D’s of Desperation?
1. Disability
2. Disease
3. Death
4. Divorce
5. Debts
6. Drugs
7. Denial
III. Typical Management Red Flags
May 2013 Florida RMA Lending School 107
Flag Able to do right? Willing to do right?
1. Highly domineering senior management
2. Highly pressured business conditions
3. High turnover in financial positions
4. Premature announcements/retractions of profits
5. Deterioration in quality of earnings
6. Slowdown in delivery of interim financial statements
7. Unusual fluctuations in financial statement components
8. Unexpected year-end transactions
9. Frequent changes in auditors & lawyers
10. Uncorrected internal control weaknesses
11. Related party transactions
12. Compensation out of line with performance
13. Widely dispersed business locations
14. Complex corporate structure
15. Diminishing communication—unreturned phone calls,
unanswered e-mails, returned mail
16. Declining civility—uncooperative, rude, argumentative, impolite
Character Red
Flag—willing to repay?
An affirmative answer to one or more of these questions raises a red flag warning of
questionable character:
1. Has any of the principals ever walked away from a loan or refused to pay a creditor?
2. Is the firm or its principals delinquent in payment of its taxes, fees, licenses, etc?
3. Have any of the principals or the firm ever been involved in deceptive, misleading, or fraudulent practices?
4. Do the firm and its principals fail to pay their creditors according to terms?
5. Do any of the firm’s principals lack the skills, training, and experience necessary to perform their functional
responsibilities?
6. Have any of the firm’s principals misrepresented their background, experience, skills, training, or education?
7. Are the principals or the firm unwilling or unable to provide financial information?
8. Are the principals unwilling to offer personal guarantees, provide collateral, or accept any conditions or
covenants?
9. Does the firm fail to meet its projections and/or meet its budget?
10. Do the firm’s facilities appear poorly maintained, look unsafe, or feel uncomfortable?
11. Does the firm’s management and major stockholders or its partners disagree about the firm’s goals and
objectives?
12. Are the principals unwilling or unable to provide references from colleagues, competitors, suppliers, lenders,
customers, lawyers, accountants, etc.?
May 2013 Florida RMA Lending School 108
May 2013 Florida RMA Lending School 109
Management Assessment—Desirable and
Undesirable Attributes
Evaluation Point Desirable Attributes/Strengths (+) Undesirable Attributes/Weaknesses (-)
1. Organization Organization is grouped around some basic factor—geography, product,
process; sense of integration, teamwork
Organization lacks coherence; sense of disorder, chaos, anarchy
2. Board of directors Independent outside directors w/professional expertise not in firm Internal board dependent on principals, no impartial, objective
advisors
3. Principals broad ownership base with written plan for transfer of ownership and
management succession
Control vested in one individual; no succession plan or transfer of
ownership in place
4. Managers All positions are filled; no one person wears more than one hat Numerous vacancies; multiple responsibilities concentrated in one
or two people
5. Education &
training
Education & training relevant to responsibilities and tasks; management
keeps up with industry innovations
Little or no formal education or training; frequent references to
“street smarts” and “school of hard knocks;” no indication of
attention to industry changes
6. Experience Experience relevant to company; steady progression up the organizational
ladder; years at firm and in industry indicating commitment to both firm and
its line of business
Job hopping; extremely rapid advancement with little depth of
experience; previous jobs have little relevance to current position
7. Management
planning
Written annual plan & budget; 5-year strategic plan; regular management
team meetings
No written plan, conflicting “hidden agendas,” inability to forecast
or adjust plans for changes in marketplace
8. Management
organizing
Organization chart, divisions, departments, units; job descriptions, job
content
Informal organizations, job assignments change frequently; no
chain of command
9. Management
staffing
Low turnover, much cross-training; educational reimbursement programs,
human resources function, promotion from within
High turnover and absenteeism; no training “troops hired to hit the
beaches running;” relies on outside to management positions
10. Management
directing
Regular, frequent communication between management and workforce;
declines met, promises kept, “get-it-done” attitude
Deadlines missed, promises forgotten, messages unanswered;
crisis atmosphere, “putting out fires”
11. Management
controlling
Routine actual-budget comparisons; actions taken with deadlines for
completion; financials provided to bank promptly along with explanations
Always behind target with no explanation; budget disregarded;
cost overruns and unexpected expenses common
May 2013 Florida RMA Lending School 110
Fraud?
 As we compete harder for customers, we are being asked to respond
faster
 As we look for more customers, we have to look for more new clients
 Quick turnarounds on new clients takes longer
 When we aim to please, we tend to miss the fine points
• Background checks, verifications, etc.
 By the time you detect a fraud, it’s usually too late
 Are fraudulent borrowers likely to give you correct information?
 Best defense against fraud is
• Getting to know your customer
• References from customers, suppliers, creditors
• Payment history in credit agency reports
• Financials, including tax returns
• Staying in touch with your customer
• Visiting premises
• Face-to-face encounters
May 2013 Florida RMA Lending School 111
Fraud—unwilling to pay?
 Basic fallacy in information data bases
• Civil stuff available—liens, judgments, etc
• Criminal records less accessible and reliable
• Access to public criminal records varies from state
to state
• Non-public criminal records are available only to
approved law enforcement agencies
• Besides, what crook is going to use the name
under which he was convicted again?
 So how do we look for crooks?
Fraud Prevention and
Character Protection
Fraud Control CIP ($M) CNIP ($M) % reduced
1. Hotline 100 245 59%
2. Employee support program 100 244 59
3. Surprise audit 97 200 52
4. Fraud training for employees 100 200 50
5. Fraud training for management 100 200 50
6. Job rotation/mandatory vacation 100 188 47
7. Code of conduct 140 262 47
8. Anti-fraud policy 120 200 40
9. Management review 120 200 40
10. External audit 140 215 35
11. Internal audit 145 209 31
12. Independent audit committee 140 200 30
13. Management certification of financial statements 150 200 25
14. External audit of financial statements 150 200 25
15. Rewards for whistle blowers 119 156 23
Source: Association of Certified Fraud Examiners Legend: CIP=control in place; CNIP=control not in place
May 2013 Florida RMA Lending School 112
Example of Borrower Action
Plan for Fraud Prevention
 Borrower Action Plan*
1. start at the top with executive management
2. Educate employees
3. Change corporate culture fast
4. Conduct surprise audits
5. Check employee backgrounds
6. Prepare data breach plan
7. Ensure board of directors is involved in risk management and
results reviews
*Remember--Audits don’t work by themselves—you need
management review, job rotation, hotlines, surprise
audits, etc.
May 2013 Florida RMA Lending School 113
May 2013 Florida RMA Lending School 114
Summary
 The industry does shape the firm
 In order to increase its value, a firm must evaluate the
industry structure, its own competitive position, and its
resources and capabilities
 Basic drivers of shareholder value
• Sales growth
• Profit margins
• Working capital investment
• Fixed asset investment
• Tax rate
• Cost of capital
May 2013 Florida RMA Lending School 115
Summary (continued)
 Purpose of industry evaluation is to determine the
firm’s potential for value creation within its industry
 Purpose of management evaluation is to assess the
ability of the firm’s management to increase
shareholder value within its industry
 Key factors:
• 1. Performance 5. Organization
• 2. Experience 6. Compensation
• 3. Education 7. Board of Directors
• 4. Skills 8. Management Depth & Succession
May 2013 Florida RMA Lending School 116
Summary (continued)
 Ultimately, management’s job is to figure
out how to maximize its value drivers
within the constraints of its industry in
order to increase shareholder value
 Your job is to figure out if management
has the ability and the willingness to be
successful within its industry and repay
you for your financial support!
May 2013 Florida RMA Lending School 117
Related publications
by Dev Strischek
 “Airing out Revenue Projections: Letting the Wind Out of Sales Projections,” RMA Journal, Nov
2010, pp. 40-5.
 .“Assessing Creditworthiness: Importance of Evaluating Company Management,” Journal of
Commercial Bank Lending, March 1990, pp. 4-17.
 Coming to Terms with Financial Covenants,” The RMA Journal, June 2007, pp. 69-73.
 “EBITDA: It Doesn’t Spell Cash Flow,” RMA Journal, November 2001, pp. 30-40.
 “Five C’s of Credit, RMA Journal, May 2009, pp. 34-37.
 “Character and Fraud: Prevention and Protection, RMA Journal, Nov 2011,pp. 32-5.
 “The Impact of Working Capital Investment on the Value of a Company,” The RMA Journal, April
2003, pp.48-55
 “Industry Analysis: Keys to Similarities of Different Lines of Business,” Journal of Credit Risk
Management, June 1997
 “Ins and Outs of Lending inside the Box, The RMA Journal, Feb 2010, pp. 38-46.
 “Numb and Number: Bankers and Accountants, The RMA Journal, Sep 2002, pp.72-75.
 “Return of the Leveraged Debtor: ROE vs.. ROA,” Journal of Commercial Bank Lending, May 1987
 “Set Your Sights on Your Next Site Visit,” The RMA Journal, April 2011, pp. 20-23.
 “Underwriting Loans: Do Basic Considerations Change for Specialized Industries?” Journal of
Commercial Bank Lending, March 1989, p. 4-14.
APPENDICES
 App A: ROE –ROA
 App B: Glossary
May 2013 Florida RMA Lending School 118
May 2013 Florida RMA Lending School 119
App A-1: Borrower’s Goal
 Maximize return on equity (ROE=profit after
taxes/net worth= PAT/NW) to increase
shareholder value (NW/#shares)
 Shareholder value drivers
• Sales growth rate
• Profit margin
• Tax rate
• NWC (net working capital) needed to support sales
• CAPEX (capital expenditures) needed to support sales
• COC (Cost of Capital)—borrowed and invested $$
May 2013 Florida RMA Lending School 120
App A-2: ROE > Cost of Capital?
 Points to ponder
• Borrowers want high ROE
• Growing the firm is usually the road to success, but how
easy is it to grow in the borrower’s industry?
• Growth requires funding from lenders and/or investors, but is
the borrower’s industry attractive to funds providers?
• Borrow cheaply or attract more investors
• Covenants and conditions vs. dilution and less control
• Pay interest or pay dividends
• “Manage income” or reduce taxes
• Will management be able to achieve desired ROE within its
industry and repay your loan?
May 2013 Florida RMA Lending School 121
App A-3: ROE > Cost of Capital?
 EBIT/TA
• Good measure of how profitably a company has
managed its resources:
• Earnings before interest and taxes/total assets=EBIT/TA
• Sometimes referred to as return on assets (ROA)
• EBIT is the pre-tax pool of funds available to pay both
interest to debt holders and dividends to stock holders
• Comparing companies’ EBIT/TA eliminates potential
distortions among firms caused by differences in
financing sources and by differences in sales size:
• Debt/equity mix
• Revenue size
May 2013 Florida RMA Lending School 122
App A-4: ROE > Cost of Capital?
 So how do we reconcile these two points of
view?
• PAT/NW = EBIT/TA?
• Borrower’s goal vs.. funds provider’s goals?
 What factors connect these two measures?
 Answer:
• PAT/NW = (TA/NW)(PBT/EBIT)(PAT/PBT) EBIT/TA
May 2013 Florida RMA Lending School 123
App A-5: ROE > Cost of Capital?
 PAT/NW = (LF)(IF)(TF) EBIT/TA
 Definitions:
• LF = leverage factor = TA/NW = 1 + (TL/NW)
• IF = interest factor = PBT/EBIT = 1 – [1/(EBIT)/I)]
• TF = tax factor = PAT/PBT = 1- (T/PBT)
 Let’s see how the math works . . .
May 2013 Florida RMA Lending School 124
App A-6: ROE > Cost of Capital?
 PAT/NW = EBIT/TA(LF)(IF)(TF)
 PAT/NW = (EBIT/TA)(TA/NW)(PBT/EBIT)(PAT/PBT)
 PAT/NW = (EBIT/TA)(1+TL/NW)(1-[1/(EBIT/I)])(1-[T/PBT])
TL NW TA EBIT I PBT T PAT ROA LF IF TF ROE
200 800 1,000 100 10 90 36 54 10.0% 1.25 0.90 0.60 6.75%
500 500 1,000 100 30 70 21 49 10.0% 2.00 0.70 0.70 9.80%
800 200 1,000 100 64 36 9 27 10.0% 5.00 0.36 0.75 13.50%
I rate = 5%, 6%, 8% for 200, 500, 800 in TL, respectively
T rate = 40%, 30%, 25% for 90, 70, 36 in PBT, respectively
May 2013 Florida RMA Lending School 125
App A-7: ROE > Cost of Capital?
 ROE = PAT/NW
 COC (Cost of Capital) = Dividends/NW + I/TL
• Tax adjustments to put dividends and interest on same basis
• Weighted by % of funds provided from debt and equity
 ROE > WACC (Weighted Average Cost of Capital)?
TL NW TA EBIT I PBT T PAT ROE Div TAD* I/TL TAD/NW WACC**
200 800 1,000 100 10 90 36 54 6.75% 25 41.7 5% 5.21% 5.17%
500 500 1,000 100 30 70 21 49 9.80% 20 28.6 6% 5.72% 5.86%
800 200 1,000 100 64 36 9 25 13.50% 10 13.3 8% 6.65% 7.73%
*TAD = tax adjusted Dividends; 25/TF= 25/.60 = 41.7; 20/TF = 20/.70 = 28.6; 10/TF = 10/.75 = 13.3
**WACC = weighted average cost of capital = 20% x 5% + 80% x 5.21% = 5.17%
= 50% x 6% + 50% x 5.72% = 5.86%
= 80% x 8% + 20% x 6.65% = 7.73%
May 2013 Florida RMA Lending School 126
App A-8: ROE-ROA Dilemma
 How to bridge the gap between ROE and ROA?
• LFdebt/equity balance
• How easy is it to borrow or raise equity for this management in this
industry?
• IFinterest/dividend balance
• Which is more advantageous for this management in this industry, to
pay interest or pay dividends?
• TFtax-deductible/non tax-deductible balance
• What are the tax laws applicable to this company in this industry?
 You haven’t seen the last of these factors because they help
shape both the industry environment and the industry
members . . .
 So how does management satisfy both lenders and investors
in repaying debt and paying dividends?
App B: Glossary
 AGR=actual growth rate
 AR=accounts receivable
 CAPEX=capital expenditures
 Coll=collateral
 D/W =debt/worth=total liabilities/net worth
 EBIT=earnings before interest and taxes
 EBITDA-earnings before interest, taxes, depreciation and amortization
 GUAR=Guarantor, guarantee
 INV=inventory
 P+i=principal and interest
 PAT = profit after taxes
 PBT= profit before taxes
 Neg=negative
 Nt=net
 NW= net worth
 NWC=net working capital
 ROA= return on assets
 ROE j= return on equity
 SGR=sustainable growth rate
 TA=total assets
 TL=total liabilities
 TNW=tangible net worth
 WC=working capital
May 2013 Florida RMA Lending School 127

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RMA-SOCL: Industry & Management Evaluation (Dev Strischek)

  • 1. May 2013 Florida RMA Lending School 1 INDUSTRY AND MANAGEMENT EVALUATION Dev Strischek SVP & senior credit policy officer 404-230-5242 Dev.strischek@suntrust.com SunTrust Bank, Atlanta
  • 2. May 2013 Florida RMA Lending School 2 Introduction to Industry and Management Evaluation  Purpose • Show you how its industry impacts your borrower’s ability to repay • Show you how its management impacts your borrower’s ability to repay • Show you how to evaluate management’s ability to operate successfully within its industry
  • 3. May 2013 Florida RMA Lending School 3 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • I-Managerial strengths and weaknesses • II-Key factors in management evaluation • III-Management red flags
  • 4. May 2013 Florida RMA Lending School 4 Content of Session  Industry Evaluation • I. Industry structure • II. Competitive position • III. Company’s resources and capabilities  Management Evaluation • I. Managerial strengths and weaknesses • II. Key factors in management evaluation • III. Management red flags
  • 5. May 2013 Florida RMA Lending School 5 Industry Evaluation  Borrower’s objective—increase its value  Bank’s goal—prudent profitability  Industry analysis • Is there room for your borrower? • Does your borrower have what it takes to compete successfully? • Can your borrower repay your loan?
  • 6. May 2013 Florida RMA Lending School 6 ROE (PAT/NW) vs.. ROA?  Points to ponder • Borrowers want high ROE to maximize shareholder value, but replacing equity with cheaper debt generates bigger return and more risk for creditors • Growing the firm is usually the road to success, but how easy is it to grow in the borrower’s industry? • Growth requires funding from lenders and/or investors, but is the borrower’s industry attractive to funds providers? • Borrow cheaply or attract more investors • Covenants and conditions vs. dilution and less control • Pay interest or pay dividends • “Manage income” or reduce taxes • Will management be able to achieve desired ROE within its industry and repay your loan?
  • 7. May 2013 Florida RMA Lending School 7 ROE > ROA (EBIT/TA)?  EBIT/TA • Good measure of how profitably a company has managed its resources: • Earnings before interest and taxes/total assets=EBIT/TA • Sometimes referred to as return on assets (ROA) • EBIT is the pre-tax pool of funds available to pay both interest to debt holders and dividends to stock holders • Comparing companies’ EBIT/TA eliminates potential distortions among firms caused by differences in financing sources and by differences in sales size: • Debt/equity mix • Revenue size
  • 8. May 2013 Florida RMA Lending School 8 ROE > ROA?  So how do we reconcile these two points of view? • PAT/NW (ROE)= EBIT/TA (ROA)? • Borrower’s goal vs.. funds provider’s goals?  What factors connect these two measures?  Answer: • PAT/NW = (TA/NW)(PBT/EBIT)(PAT/PBT) EBIT/TA
  • 9. May 2013 Florida RMA Lending School 9 ROE > ROA?  PAT/NW = (LF)(IF)(TF) EBIT/TA  Definitions: • LF = leverage factor = TA/NW = 1 + (TL/NW) • IF = interest factor = PBT/EBIT = 1 – [1/(EBIT)/I)] • TF = tax factor = PAT/PBT = 1- (T/PBT)  Let’s see how the math works . . .
  • 10. May 2013 Florida RMA Lending School 10 ROE-ROA Dilemma  How to bridge the gap between ROE and ROA? • LFdebt/equity balance • How easy is it to borrow or raise equity for this management in this industry? • IFinterest/dividend balance • Which is more advantageous for this management in this industry, to pay interest or pay dividends? • TFtax-deductible/non tax-deductible balance • What are the tax laws applicable to this company in this industry?  See Appendix A for more details on the math . . .  You haven’t seen the last of these factors because they help shape both the industry environment and the industry members . . .  So how does management satisfy both lenders and investors in repaying debt and paying dividends?
  • 11. May 2013 Florida RMA Lending School 11 Repayment Ability  Good credit decision is based on • Prudent profitability—balance of reward & risk • Logical conclusion—sound decision  Systematic decision-making • Purpose • Repayment ability • structure
  • 12. May 2013 Florida RMA Lending School 12 Triple Trinities  Purpose • Logical • Ethical • Policy-compliant  Repayment Ability • Cash flow • Collateral • Guarantees  Structure • Repay in full • Repay on time • Repay as agreed
  • 13. May 2013 Florida RMA Lending School 13 Impact of Industry and Management on Repayment Sources  Management’s job is to figure out how to be successful—repay creditors and satisfy shareholders--within the industry it operates  Lenders want their borrowers to be successful enough to repay their loans, and so they look to the traditional sources of repayment: Repayment Sources: Industry Management Cash flow Collateral Guarantees
  • 14. May 2013 Florida RMA Lending School 14 Industry and management do impact repayment sources Repayment Sources Industry Management Cash Flow Demand potential Sales growth Profit margins Marketing strategy Credit strategy Operating strategy Collateral Goods or services Trade credit terms Value stability Inventory a/o Receivables Purchasing Warehousing Guarantees Access to capital Scale Leverage Public vs.. private Competitive strategy Risk appetite
  • 15. May 2013 Florida RMA Lending School 15 Credit Decision—Inside or Outside the Box? Lenders expect borrowers to be positively “inside the box” . . . Repayment Source Positive Negative Cash flow Sufficient Insufficient Collateral Secured Unsecured Guarantees Full Non- recourse
  • 16. May 2013 Florida RMA Lending School 16 What it takes for all 3 sources to be positively “inside the box” Repayment Sources Inside the box Outside the box Cash Flow Sufficient CF > (P+i) Insufficient Collateral Secured Coll > (P+i) Unsecured Guarantees Guaranteed Guar > (P+i) Unguaranteed (non-recourse)
  • 17. May 2013 Florida RMA Lending School 17 So let’s build the box--cash Flow Positive Cash Flow (+) Negative Cash Flow (-)
  • 18. May 2013 Florida RMA Lending School 18 Building the box--cash flow and collateral Positive Cash Flow (+) Negative Cash Flow (-) Unsecured (-) Secured (+)
  • 19. May 2013 Florida RMA Lending School 19 Building the box--cash flow, collateral, and guarantees Positive Cash Flow (+) Negative Cash Flow (-) Unsecured (-) Secured (+) Guaranteed (+) Non-recourse (-)
  • 20. May 2013 Florida RMA Lending School 20 An axis to grind . . . Which box is better? Cash Flow (+) Cash Flow (-) Secured (+) Unsecured (-) Guaranteed (+) Unguaranteed (-)
  • 21. May 2013 Florida RMA Lending School 21 An axis to grind . . . Other options? Cash Flow (+) Cash Flow (-) Secured (+) Unsecured (-) Guaranteed (+) Unguaranteed (-)
  • 22. May 2013 Florida RMA Lending School 22 Possible Options 1 cube = 8 little boxes Options CF Sec Guar 1 (right box) + + + 2 + + - 3 + - - 4 (wrong box) - - - 5 - + - 6 - + + 7 - - + 8 + - + 1 4
  • 23. May 2013 Florida RMA Lending School 23 Possible Options—Typical Borrowers 1 cube = 8 little boxes Options CF Sec Guar Borrower 1 (right box) + + + Ideal borrower 2 + + - CRE project 3 + - - Fortune 500 4 (wrong box) - - - Special assets 5 - + - Large ABL 6 - + + Small ABL 7 - - + Rich relative 8 + - + Services firm 1 4
  • 24. May 2013 Florida RMA Lending School 24 Borrowers do move from box to box . . .  The single biggest reason?  Cash flow . . . • Over the life of the firm, cash flow changes . . . • As the firm grows up and matures, its cash flow changes, too . . .
  • 25. May 2013 Florida RMA Lending School 25 Cash flows vary over a firm’s life cycle . . .
  • 26. May 2013 Florida RMA Lending School 26 So does the firm’s financial condition and performance . . .
  • 27. May 2013 Florida RMA Lending School 27 Fast growth—negative cash flows and stressed financial ratios . . . A B C D E F G H
  • 28. May 2013 Florida RMA Lending School 28 Stability comes at a price  When a firm’s actual growth rates syncs with its sustainable growth rate, the firm is able to cover all its needs internally: • Interest • Principal • Rents and leases • Working capital investment • Maintenance CAPEX • Dividends or draws
  • 29. May 2013 Florida RMA Lending School 29 Quick Summary of Differences between Fast Growth and Mature Firms  Fast growth • Very negative CFO • Very negative investing CF • Very positive financing CF • High profitability goal • Low liquidity • High leverage • Low solvency  Mature firm • Positive CFO • Min neg investing CF • Negative financing CF • Stable profitability • Liquid • Capitalized • Solvent
  • 30. May 2013 Florida RMA Lending School 30 Maturity comes at a price  But its ROE tends to fall and so the firm is less attractive to investors until it starts to grow again . . .  By definition, a mature firm doesn’t need to borrow, so the firm is less attractive to lenders  So what’s a lender to do?
  • 31. May 2013 Florida RMA Lending School 31 Good News--Firms and Industries Go through Cycles  Your borrower does not exist in a vacuum  Your borrower’s industry is an economic environment in which the firm must learn to survive, grow, and prosper over many business cycles . . .
  • 32. Hawaii’s whaling industry cycle  Started 1820, ended 1880 • Near extinction of right whales forces American whalers to shift from Atlantic to Pacific Ocean’s larger whales—slow grays, huge blues, baleen humpbacks, valuable sperms • 1820--Whalers arrive in Hawaii—R&R, labor supply, fresh water and food  Expansion • 1830’s—Hawaii evolves into transshipment center, whalers offload oil, resupply, fewer long trips back to New England improves economic life of ships • 1840’s—industry peaks  Decline and End • 1849—Gold Rush • 1850—oil discovered in Pennsylvania • 1861-5—Civil War • Whaling ships sunk to blockade Savannah & Charleston harbors • Confederate navy targets, captures, and sinks Yankee whaling ships • Island economy shifts to sugar to take advantage of war shortages of sugar on West Coast • 1875—Arctic freeze • 1880—second Arctic freeze May 2013 Florida RMA Lending School 32
  • 33. May 2013 Florida RMA Lending School 33 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • Managerial strengths and weaknesses • Key factors in management evaluation • Management red flags
  • 34. May 2013 Florida RMA Lending School 34 I. Industry Analysis  Purpose • Show how the industry shapes its member firms and influences their relative success • Identify the industry factors that drive your borrower’s ability to compete successfully
  • 35. May 2013 Florida RMA Lending School 35 Key Factors in Industry Analysis 1. Industry structure • Where can firm be successful? 1. Competitive position • How can firm be successful? 1. Company resources and capabilities • What does firm have & need to be successful?
  • 36. May 2013 Florida RMA Lending School 36 Industry structural analysis  Where can firm be successful? • Which markets? • Which segments? • Which business?  Analytical steps • Industry strengths and weaknesses • Industry life cycle • Value chain • Industry trends and future outlook • Industry’s overall attractiveness
  • 37. Some Measures of Industry Financial Structure Industry Sector Manufacturer Wholesaler Retailer Service Remarks NFA/TA (%) High Low Scale economies Labor/Rev (%) Low High High Capital/labor mix GP Margin (%) Low High Demand elasticity Inventory TO (x) Fast Slow Fast Carrying costs capacity Receivables TO (x) Slow Fast Nil nil Channel control AP TO (x) Slow Fast Channel control Debt/Worth (x) Low High high Credit risk volatility Legend: NFA = Net Fixed Assets TA = Total Assets Rev = Revenue GP = Gross Profit AP = Accounts Payable TO = Turnover May 2013 Florida RMA Lending School 37
  • 38. Structural Differences among 4 Firms Financial Ratios RMA Industry Averages Notes A B C D Operating Performance Revenue/Total Assets (%) 1.4 3.9 4.1 3.2 Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3 Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2 Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1 Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1 Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6 Liquidity Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3) Days Receivables 17 5 0 0 Days Inventory 41 22 54 16 Days Payables 29 12 22 14 Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8 Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5 Leverage Debt/Worth (x) 2.3 2.1 2.9 3.5 Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3 Net Worth/Total Assets 37.0 41.4 30.6 6.7 Solvency Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0 May 2013 Florida RMA Lending School 38
  • 39. Structural Differences among 4 Firms-Which is a manufacturer, wholesaler, retailer, service provider? Financial Ratios RMA Industry Averages Notes A B C D Operating Performance Revenue/Total Assets (%) 1.4 3.9 4.1 3.2 Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3 Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2 Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1 Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1 Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6 Liquidity Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3) Days Receivables 17 5 0 0 Days Inventory 41 22 54 16 Days Payables 29 12 22 14 Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8 Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5 Leverage Debt/Worth (x) 2.3 2.1 2.9 3.5 Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3 Net Worth/Total Assets 37.0 41.4 30.6 6.7 Solvency Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0 May 2013 Florida RMA Lending School 39
  • 40. Structural Differences among 4 firms-- Where is the most opportunity to build shareholder value—as a manufacturer, wholesaler, retailer, or service provider? Financial Ratios RMA Industry Averages Notes A B C D Operating Performance Revenue/Total Assets (%) 1.4 3.9 4.1 3.2 Revenue/Net Fixed Assets (%) 3.0 21.7 31.7 8.3 Gross Profit/Revenues (%) 36.7 25.1 23.3 58.2 Profit before taxes/Revenues (%) 2.6 2.6 2.0 3.1 Profit before taxes/Net Worth (%) 18.1 29.8 19.5 40.1 Profit before taxes/Total Assets (%) 4.8 7.4 5.2 6.6 Liquidity Net Working Capital/Revenue (x) 46.2 32.3 18.5 (93.3) Days Receivables 17 5 0 0 Days Inventory 41 22 54 16 Days Payables 29 12 22 14 Current Assets/Current Liabilities (x) 1.2 1.4 1.7 .8 Net Fixed Assets/Total Assets (x) 52.8 23.3 18.2 48.5 Leverage Debt/Worth (x) 2.3 2.1 2.9 3.5 Long-Term Debt/Total Assets 37.8 26.4 28.6 52.3 Net Worth/Total Assets 37.0 41.4 30.6 6.7 Solvency Earnings before interest and taxes/interest (x) 1.9 3.5 3.0 2.0 May 2013 Florida RMA Lending School 40
  • 41. May 2013 Florida RMA Lending School 41 6 Shareholder Value Drivers  Sales growth rate actual vs.. sustainable  Operating profit margin cost leadership vs.. differentiation  Tax Rate deferral vs.. expensing  Working capital investment goods vs.. service  Fixed asset investment capital intensity vs.. labor intensity  Weighted cost of capital risk vs..reward
  • 42. May 2013 Florida RMA Lending School 42 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • Managerial strengths and weaknesses • Key factors in management evaluation • Management red flags
  • 43. May 2013 Florida RMA Lending School 43 II. Firm’s Competitive Position  Firm’s success depends on its strategy to compete with other firms within the industry structure  One way to assess competitive position is Porter’s Five Forces • Threat of new entrants • Threat of substitutes • Bargaining power of suppliers • Bargaining power of buyers • Competitive rivalry
  • 44. May 2013 Florida RMA Lending School 44 Porter’s Five Forces How the forces drive competition Competitive rivalry buyers substitutes ease of entry suppliers
  • 45. May 2013 Florida RMA Lending School 45 Details of Porter’s 5 Forces  Threat of Entry • economies of scale • product differentiation • capital requirements • switching costs to buyers • access to distribution channels • other cost advantages • governmental policies • incumbent defense of market share • industry growth rate  Supplier Power • supplier concentration • availability of substitute inputs • importance of supplier’s input to buyers • suppliers’ product differentiation • importance of industry to suppliers • buyer’s switching costs to other input • suppliers’ threat of forward integration • buyers’ threat of backward integration  Substitutes • relative price of substitute • relative quality of substitute • switching costs to buyers  Buyer Power • number of buyers relative to sellers • product differentiation • switching costs of use other product • buyers’ profit margins • buyers’ use of multiple sources • buyers’ threat of backward integration • sellers’ threat of forward integration • importance of product to buyer • buyers’ volume  Competitive Rivalry • number of competitors (concentration) • relative size of competitors (balance) • industry growth rate • fixed costs vs.. variable costs • product differentiation • capacity augmented in large increments • buyers’ switching costs • diversity of competitors • exit barriers • strategic stakes
  • 46. May 2013 Florida RMA Lending School 46 Porter’s Five Forces: Example Beer producer (brewery) Competitive rivalry buyers substitutes ease of entry suppliers
  • 47. RMA Industry Resources May 2013 Florida RMA Lending School 47
  • 48. May 2013 Florida RMA Lending School 48 Competitive position  Value decision—low cost provider or quality leader? • Good value vs. high quality? • Mass market vs. upscale market? • Local market vs. national market?  Demand and supply • Elasticity • Price • Revenue and profits
  • 49. May 2013 Florida RMA Lending School 49 Competitive position—product value Cost and Quality Options high cost low quality high cost high quality low cost low quality low cost high quality C O S T QUALITY
  • 50. May 2013 Florida RMA Lending School 50 Competitive position—product diversity Product and market options Broad product line Local market Broad product line National market Narrow product line Local market Narrow product line National market P R O D U C T L I N E MARKET BREADTH
  • 51. May 2013 Florida RMA Lending School 51 Maintain Competitive Position by Competitive Advantage  Through product differentiation • Higher prices • Unique • dependable • Higher value • quality • scarcity • Higher profits • Limited market • National market
  • 52. May 2013 Florida RMA Lending School 52 Competitive position & competitive advantage Product Market and Value Options Broad scope Low cost Broad scope Higher value Narrow scope Low cost Narrow scope Higher value P R D C T M K T S C O P E PRDCT VALUE DIFFFERENTIATION
  • 53. May 2013 Florida RMA Lending School 53 Competitive position & competitive advantage Beer producer? Broad scope Low cost Broad scope Higher value Narrow scope Low cost Narrow scope Higher value P R D C T M K T S C O P E PRDCT VALUE DIFFFERENTIATION
  • 54. May 2013 Florida RMA Lending School 54 Value Propositions High Quality (+) Good Value (-) Mass Market (-) Upscale Market (+) Local Market (+) National Market (-)
  • 55. May 2013 Florida RMA Lending School 55 Value Proposition Options 1 cube = 8 options Options High Quality- Good Value National- Local Mkt Mass Mkt- Upscale 1 (Palm Beach Apparel Shoppe) HQ (+) Local (+) Upscale (+) 2 + + - 3 + - - 4 (WalMart) Good Value (-) National (-) Mass Mkt (-) 5 - + - 6 - + + 7 - - + 8 + - + 1 4
  • 56. May 2013 Florida RMA Lending School 56 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • Managerial strengths and weaknesses • Key factors in management evaluation • Management red flags
  • 57. May 2013 Florida RMA Lending School 57 III. Resources and capabilities  Value chain analysis • Value created by interplay of • Support activities • Firm infrastructure • Human resources • technology • Input management (procurement) • Primary activities • Inbound logistics • Operations • Outbound logistics • Marketing and sales • service
  • 58. May 2013 Florida RMA Lending School 58 Value Chain Analysis Interplay of Support and Primary Activities SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 59. May 2013 Florida RMA Lending School 59 Value Chain Analysis Support activities SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 60. May 2013 Florida RMA Lending School 60 Support: Firm Infrastructure  Depth and experience of management • Does management have background to direct successful purchasing, finance, manufacturing, sales, and distribution functions?  Systems • Are systems sufficient and adequate to provide timely information and responsive decisions?
  • 61. May 2013 Florida RMA Lending School 61 Support: Human Resources  Labor intensity • Capital/Labor ratio  Unionization • Industry’s degree of unionization • Union shop or closed shop? • Susceptibility to strikes, shutdowns, other actions?  Skill levels • How reliant is industry on employees with specialized knowledge, training or skills? • How difficult is it to hire and retain these individuals?  Environment • How attractive are facilities to employees? • How attractive is location-geography to employees?
  • 62. May 2013 Florida RMA Lending School 62 Support: Technology  Plant and equipment • Current capacity • Current production and productivity rates • Production—16 tons of coal a day • Productivity—16 tons per miner each day  Technological Change • Industry’s innovation rate—agriculture vs. coal mining • Likelihood of new products or processes • Cell phone’s impact on CB radios & land line phones • Iphone’s impact on cell phone industry • Ipod’s impact on music industry • Ipad’s impact on computer industry
  • 63. May 2013 Florida RMA Lending School 63 Support: Procurement  Materials and other inputs • Commodity or scarcity? • Stability of value—perishable, storable?  Logistics • Impact of time and distance on quality of inputs • Transportation alternatives • Geographic constraints • Storage capacity
  • 64. May 2013 Florida RMA Lending School 64 Value Chain Analysis Primary Activities SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 65. May 2013 Florida RMA Lending School 65 Primary Activities  Inbound logistics • Getting it here  Operations • Getting it made  Outbound logistics • Getting it to the client  Marketing & sales • Getting the most sold at the best price  Service • Getting the client to come back for more
  • 66. Value Chain Analysis Primary activities’ impact on value drivers Value Drivers Linkage to Primary Activities 1. Sales Growth Rate (G) Inbound logistics operations Outbound logistics Marketing & sales service 2. Operating Profit Margin (P) Materials, warehousing, freight-in admn Processing, assembly, testing, packaging Materials, warehousing, freight-out admn Sales force, advertising, promotion, admn Installation, training, maintenance, returns 3. Wkg Cptl Investment (W) Raw materials W-I-P inventory, accts payable Finished goods, accts payable Accounts receivable Parts inventory, service fees 4. Fxd Asst Investment (F) Warehouses, transportation fleet, equipment Production facilities Warehouses, transportation fleet, equipment Distribution facilities, sales force offices Service facilities, transportation fleet, service equipment May 2013 Florida RMA Lending School 66
  • 67. May 2013 Florida RMA Lending School 67 Value Chain Analysis What combination of sales growth rate, operating profit margin, working capital investment, fixed asset investment, a/o cost of capital will increase cash flow and shareholder value? SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 68. May 2013 Florida RMA Lending School 68 Value Chain Analysis: Example Beer Producer SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 69. May 2013 Florida RMA Lending School 69 Sales growth strategy options for management  Sales growth rate • Existing capacity vs. future requirements • Warehouse, storage, processing facilities • Transportation and distribution • Capital assets • Technologically up to date to support sales? • Obsolescence rate impact on liquidation value? • What’s needed to give products and services their marketing edge?
  • 70. May 2013 Florida RMA Lending School 70 Value Chain Analysis Expansion consequences for Beer Producer? SUPPORT ACTIVITIES PRIMARY ACTIVITIES INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Firm Infrastructure Human Resources Technology procurement
  • 71. Likely Cash flow impact of regional vs. national distribution strategies Cash Flow Impact Analysis Strategy Value Driver Assumptions Value Created ($MM) Probability of Success Regional •Concentrate on existing western US markets •Maintain quality on existing products •Stop new product development •Maintain 7% sales growth •Maintain 9% operating margin •Maintain $60MM CAPEX •Maintain 15% WC investment •Base: $273 •Best: $436 •Worst: $218 ? National •Expand sales & distribution nationwide •Increase ad & promo expense •Expand brewing capacity •Loosen credit for new distributors •12-14% sales growth •8% operating margin initially, but 10-11% later •$90MM CAPEX •20-25% WC investment •Base: $336 •Best: $516 •Worst: $118 ? “If at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.” W. C. Fields May 2013 Florida RMA Lending School 71
  • 72. May 2013 Florida RMA Lending School 72 The rest of the story . . . .  Geographic expansion east of the Mississippi  Elitist cache diminishes as product tries to broaden appeal to mass market  Initial market share gain shrinks  No significant increase in shareholder value  So what can a firm do to increase shareholder value in highly competitive industry?
  • 73. May 2013 Florida RMA Lending School 73 Shareholder Value= Company Value =??  A company’s value = Present value (PV) of operating cash flow + PV of residual value + Non operating assets = Corporate value -Market value of debt & other obligations = Shareholder value
  • 74. May 2013 Florida RMA Lending School 74 Discounted Cash Flow (DCF) DCF Framework in action PV of Operating Cash flow Forecast Period 2003 2004 2005 2005 2007 Residual Period 2008 . . . . . . . . . . . . . . . PV of Residual Value Non- operating assets + + = Corporate Value - Mkt Value of Debt & other obligations = Shareholder Value
  • 75. May 2013 Florida RMA Lending School 75 DCF’s shareholder value drivers Value Drivers Description Formula Sales growth rate (G) Sales growth rate for forecast period [future sales/last historical sales] - 1 Operating profit margin (P) Pre-tax operating profit as % of sales P = (sales – operating expenses)/sales Cash tax rate (T) Cash taxes that would have been paid if the firm had no debt as % of operating profits T = cash taxes/operating profit where cash taxes = book taxes –non-oper taxes + interest tax shield – increase in deferred tax liability Incremental Fixed Capital Investment (F) Addition to fixed assets over & above maintenance CAPEX, as % of change in sales F = [total CAPEX – maintenance CAPEX]/change in sales Incremental Working Capital Investment (W) Addition to WC as % of change in sales W = change in working capital/change in sales Cost of capital (K) Weighted average return that a company’s debt and equity holders require given the levels of risk in their respective investments K = [cost of equity X (equity/(equity+debt))] + [cost of debt X (1 – T) (debt/(equity/equity+debt))] Where T = cash tax rate
  • 76. May 2013 Florida RMA Lending School 76 Impact of Industry on Value Drivers  Averages and norms tend to define ranges of acceptable performance and operating limits  So look at Industry norms for • Sales growth rate • Capital expenditures • Profit margins • Working capital . . .
  • 77. May 2013 Florida RMA Lending School 77 10% WC/Sales=>$35.66 Year 2007 2008 2009 2010 2011 2012 Sales 1648.0 1895.2 2179.5 2506.4 2882.4 3314.7 Operating Costs 1635.6 1880,9 2163.0 2487.5 2860.6 Operating Profit 259.6 298.6 343.4 394.9 454.1 Taxes 106.5 122.4 140.8 161.9 186.2 NOPAT 153.2 176.2 202.6 233.0 267.9 F 61.8 71.1 81.7 94.0 108.1 W 24.7 28.4 32.7 37.6 43.2 Cash Flow (CF) 66.7 76.7 88.2 101.4 116.6 Discount Factor for K @ 10% 0.9091 0.8264 0.7513 0.6830 0.6209 PV of CF 60.6 63.4 66.2 69.3 72.4 Cum PV of CR 60.6 124.0 190.2 259.5 331.9 Residual Value 1531.9 1761.7 2025.9 2329.8 2679.3 PV of perpetuity 1392.6 1455.9 1522.1 1591.3 1663.6 Mkt Securities 10.0 10.0 10.0 10.0 10.0 Corp Value 1463.2 1589.9 1722.3 1860.8 2005.5 2156.8 Mkt Vale of Debt 1007.0 1007.0 1007.0 1007.0 1007.0 Shhldr Value 456.2 582.9 715.3 853.8 998.5 Share Price 16.29 20.82 25.55 30.49 35.66
  • 78. 13.8% WC/Sales=>$33.99 May 2013 Florida RMA Lending School 78 Year 2007 2008 2009 2010 2011 2012 Sales 1648.0 1895.2 2179.5 2506.4 2882.4 3314.7 Operating Costs 1635.6 1880,9 2163.0 2487.5 2860.6 Operating Profit 259.6 298.6 343.4 394.9 454.1 Taxes 106.5 122.4 140.8 161.9 186.2 NOPAT 153.2 176.2 202.6 233.0 267.9 F 61.8 71.1 81.7 94.0 108.1 W 34.1 39.2 45.1 51.9 59.7 Cash Flow (CF) 57.3 65.9 75.7 87.1 100.2 Discount Factor for K at 10% 0.9091 0.8264 0.7513 0.6830 0.6209 PV of CF 52.1 54.4 56.9 59.5 62.2 Cum PV of CR 52.1 106.5 163.4 222.9 285.1 Residual Value 1531.9 1761.7 2025.9 2329.8 2679.3 PV of perpetuity 1392.6 1455.9 1522.1 1591.3 1663.6 Mkt Securities 10.0 10.0 10.0 10.0 10.0 Corp Value 1463.2 1454.7 1572.4 1695.5 1824.2 1958.7 Mkt Vale of Debt 1007.0 1007.0 1007.0 1007.0 1007.0 Shhldr Value 447.7 565.4 688.5 817.2 951.7 Share Price 15.99 20.19 24.59 29.19 33.99
  • 79. May 2013 Florida RMA Lending School 79 Consequences of overinvestment in WC investment  Too much working capital investment can reduce shareholder value . . . Shareholder Comparison Cum NW Investment Cum Value PV of Cash Flow Shareholder Value Share Price 10% NWC $1,666 $331.9 $998.5 $35.66 13.8% NWC $2,300 $285.1 $951.7 $33.99 Consequences of 38% more NWC $634 or 38% more spent on WC $46.8 or 14.1% less cash flow $46.8 or 4.7% less SV $1.67 or 4.7% less share price
  • 80. May 2013 Florida RMA Lending School 80 Changes in working capital assets and liabilities cause changes in cash flow. . .  Working capital needs also vary over a borrower’s life cycle • Cash absorbing to support growth • Cash neutral at sustainable growth • Cash generating in declining sales periods  Cash not consumed in working capital can be used for other purposes • Pay creditors • Reward owners • Pay dividends • Build shareholder value
  • 81. May 2013 Florida RMA Lending School 81 Some internal WC measures  some other WC measures of growth: • Actual sales growth rate (AGR) • FY’06/FY’07=> $1,113 to $1,648=>up $535 & 48% • Sustainable growth rate (SGR) • Ideally, AGR < SGR • SGR= (P/S)[(1-(D/P)][1+(L/E)] (A/S) - (P/S)[(1-(D/P)][1+(L/E)] • P/S = PAT/ Sales = 3.23% and 3.82% for FY’00 and FY’01, respectively • D/P = dividends/PAT = 27.8% and 15.9% • L/E = debt/worth = 1.58 and 3.00 • A/S = total assets/sales = .93 and 1.08 • Green’s SGR was -33.3% for FY’06 and -7.7% for FY’07 • Green’s growth outstripping its ability to grow itself • Strategy options? • NWC growth rate • FY’06/FY’07=>$103 to $177=>up $74 & 72% • changes in NWC/changes in sales • $74/$535 = 13.8%
  • 82. May 2013 Florida RMA Lending School 82 Industry Measures of Working Capital Appropriateness Some industry measures of working capital (WC) appropriateness Green Financial Data RMA Industry** WC item Measure FY”06 FY’07 2006 2007 cash csh/total assets % 6.1 6.5 7.7 5.8 Accts receivable AR/TA % 18.5 15.4 14.7 15.0 Inventory Inv/TA % 24.0 27.6 28.6 28.1 Current assets Tot CA/TA % 50.6 50.8 54.8 52.4 Accts payable AP/TA % 9.0 9.5 11.0 10.3 Notes payable NP/TA % 14.4 13.3 11.4 11.3 AR turnover days receivable 37 29 26 25 Inventory turnover days inventory 68 76 90 92 Payables turnover days payable 23 25 26 23 WC sales efficiency sales/NWC 15.1 14.3 11.7 9.7 _____________ *“The Impact of Working Capital Investment on the Value of a Company,” The RMA Journal, April 2003, pp.48-55 **Risk Management Association, Annual Statement Studies, One Liberty Place, Suite 2300, Philadelphia PA 19103-7398, 800- 677-7621
  • 83. May 2013 Florida RMA Lending School 83 Industry influences on WC ratios  Common working capital ratios • Cash • Cash turnover = sales/cash • Days cash = 365/(sales/cash) • Receivables • Receivables turnover = sales/receivables • Days receivable = 365/(sales/receivables) • Inventory • Inventory turnover = Cost of Goods Sold (COGS)/inventory • Days inventory = 365/(COGS/inventory) • Payables • Payables turnover = COGS/accounts payable • Days payable = 365/(COGS/accounts payable) • Working capital • Sales/net working capital • Net working capital/sales
  • 84. May 2013 Florida RMA Lending School 84 Working capital asset conversion cycle  How long does it take for cash to cycle through a business?  Example SLOGO FUEGO Days cash 10 15 Days receivable 60 30 Days inventory 90 60 Sub-total 160 105 Days payable -40 -30 Asset Conversion cycle 120 75  Faster cycling allows lower level of WC to support sales
  • 85. May 2013 Florida RMA Lending School 85 Working capital asset conversion cycle  If faster cycling allows lower level of WC to support sales, what strategies would accelerate cycling for • Cash • Zero-balance account • Overdraft financing • Other? • Receivables • Cash only • Accept credit cards • Raise cash discounts for early payment and/or increase time period for early payment • Other? • Inventory • Reduce breadth and/or depth of inventory • Consignment inventory • Floor samples/catalog sales • Other? • Payables • Lean on trade • Other?  Are strategy options viable for industry?
  • 86. May 2013 Florida RMA Lending School 86 Industry influences on WC  Cash • Cash-and-carry sales • COD trade terms or limited credit terms • Labor/capital assets ratio and payroll frequency  Receivables • Cash or credit card sales—restaurants, stores • credit terms as competitive tool—no payments for 6 months  Inventory • Volatility of values—commodities • Perishability—fresh food vs.. canned goods  Payables • Demand for creditor-seller’s goods and services • Industry trade terms
  • 87. May 2013 Florida RMA Lending School 87 A note on sales terms  Terms do vary from industry to industry • 1.5%/10, net 60 canned goods • 2/10, net 60 stationery • 5/10, net 4 months jewelry  Why?
  • 88. May 2013 Florida RMA Lending School 88 Working capital differences among different lines of business Working capital component Beer brewery Beer wholesaler Package Store Tavern Cash Receivables Inventory Payables
  • 89. May 2013 Florida RMA Lending School 89 Working capital strategy options for management  Working capital options • Match competitors in inventory breadth and depth—impact on inventory turnover? • Match competitors in customer-friendly credit terms—impact on receivables turnover? • Match competitors in favorable terms from suppliers—bulk purchases, consignment inventory?
  • 90. May 2013 Florida RMA Lending School 90 Industry consequences and management decisions . . .  A firm’s ability to survive, grow, and prosper depends on its management’s ability to make the right decisions at the right time  Now we should learn how to assess management’s ability to do the right thing . . .
  • 91. May 2013 Florida RMA Lending School 91 Content of Session  Industry Evaluation • I. Industry structure • II. Competitive position • III. Company’s resources and capabilities  Management Evaluation • I. Managerial strengths and weaknesses • II. Key factors in management evaluation • III. Management red flags
  • 92. May 2013 Florida RMA Lending School 92 I. Management Evaluation  Can management make the firm successful—repay the creditors and reward the owners?  Generally, success is enhanced by a combination of factors: 1. Performance 2. Experience 3. Education & training 4. Skills 5. Organization 6. Compensation 7. Board of directors 8. Management depth and succession
  • 93. May 2013 Florida RMA Lending School 93 1. Performance  Successes • Revenues or profits?  Failures • What was learned? • Were mistakes repeated?  Competence • Ability to repay  Character • Willingness to repay
  • 94. May 2013 Florida RMA Lending School 94 2. Experience  Relevance • Industry • Job  Currency • Recent? • Skills up to date?
  • 95. May 2013 Florida RMA Lending School 95 3. Education & Training  Relevance • Formal • Informal  Currency • Recent? • Knowledge up to date?
  • 96. May 2013 Florida RMA Lending School 96 4. Skills  Technical  Interpersonal  Managerial • Planning • Organizing • Staffing • Directing • controlling
  • 97. May 2013 Florida RMA Lending School 97 5. Organization  Functional • Production • Marketing • Financial  Geographic • Local • Regional • national  Line of business • Product • service
  • 98. May 2013 Florida RMA Lending School 98 6. compensation  Tied to performance? • Of sales • Of profits • Other?  Form of compensation • In-kind • Stock • Cash • other
  • 99. May 2013 Florida RMA Lending School 99 7. Board of directors  Knowledge  Skills  Experience  Control • Internal • external
  • 100. May 2013 Florida RMA Lending School 100 8. Management Depth & Succession  Depth • Cross-training • Rotation • Assistant managers?  Succession • Formal plan? • Buy-out plan • Will • Trust • Key person insurance? • Disability • life
  • 101. May 2013 Florida RMA Lending School 101 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • I-Managerial strengths and weaknesses • II-Key factors in management evaluation • III-Management red flags
  • 102. May 2013 Florida RMA Lending School 102 II. Management evaluation Analyzing key managers: KEY FACTORS (FUNCTIONAL MGR’S NAME) TECHNICAL ( ) PRODUCTION ( ) MARKETING ( ) FINANCIAL ( ) EXECUTIVE ( ) PERFORMANCE EXPERIENCE EDUCATION SKILLS COMPENSATION
  • 103. May 2013 Florida RMA Lending School 103 Management Analytical Summary Typical Management Summary Position Title/ Responsibilities Name Age Education and Experience Ownership #shares/% Compensation Outside Affiliation, Remarks Pres VP-production VP-marketing VP-finance Treas Sec’y Director Director Totals # /100% $
  • 104. May 2013 Florida RMA Lending School 104 Management Overview Summary: Rocking Chair Rollers, Inc. Position Title/ Responsibilities Name Age Education and Experience Ownership #shares/% Compensation ($MM) Outside Affiliation, Remarks Pres Mick Jagger 68 London School/ 50 yrs rock band 250/25% 1,000 Knight of England VP-production Keith Richards 68 School of Hard Knocks/50 yrs 250/25% 1,000 AA VP-marketing Charlie Watts 75 Drum School/50 yrs rock band 100/10% 500 AARP VP-finance Jack Wyman 77 Art School/50 yrs Rock band 100/10% 500 Stage Design Ltd Treas-Secy Ron Wood 66 Oxford/40 yrs rock band 100/10% 500 Maggie May School for Retired Rockers Director Jack Nietsche 70 London School/ 50 yrs producer 100/10% 400 BMI Productions Director Mick Taylor 60 UCLA/40 yrs rock bands 100/10% 200 Surfing Safaris Totals 1000 /100% $4,100
  • 105. May 2013 Florida RMA Lending School 105 Content of Session  Industry evaluation • I-Industry structure • II-Competitive position • III-Company’s resources and capabilities  Management evaluation • I-Managerial strengths and weaknesses • II-Key factors in management evaluation • III-Management red flags
  • 106. May 2013 Florida RMA Lending School 106 III. What raises management red flags--7 D’s of Desperation? 1. Disability 2. Disease 3. Death 4. Divorce 5. Debts 6. Drugs 7. Denial
  • 107. III. Typical Management Red Flags May 2013 Florida RMA Lending School 107 Flag Able to do right? Willing to do right? 1. Highly domineering senior management 2. Highly pressured business conditions 3. High turnover in financial positions 4. Premature announcements/retractions of profits 5. Deterioration in quality of earnings 6. Slowdown in delivery of interim financial statements 7. Unusual fluctuations in financial statement components 8. Unexpected year-end transactions 9. Frequent changes in auditors & lawyers 10. Uncorrected internal control weaknesses 11. Related party transactions 12. Compensation out of line with performance 13. Widely dispersed business locations 14. Complex corporate structure 15. Diminishing communication—unreturned phone calls, unanswered e-mails, returned mail 16. Declining civility—uncooperative, rude, argumentative, impolite
  • 108. Character Red Flag—willing to repay? An affirmative answer to one or more of these questions raises a red flag warning of questionable character: 1. Has any of the principals ever walked away from a loan or refused to pay a creditor? 2. Is the firm or its principals delinquent in payment of its taxes, fees, licenses, etc? 3. Have any of the principals or the firm ever been involved in deceptive, misleading, or fraudulent practices? 4. Do the firm and its principals fail to pay their creditors according to terms? 5. Do any of the firm’s principals lack the skills, training, and experience necessary to perform their functional responsibilities? 6. Have any of the firm’s principals misrepresented their background, experience, skills, training, or education? 7. Are the principals or the firm unwilling or unable to provide financial information? 8. Are the principals unwilling to offer personal guarantees, provide collateral, or accept any conditions or covenants? 9. Does the firm fail to meet its projections and/or meet its budget? 10. Do the firm’s facilities appear poorly maintained, look unsafe, or feel uncomfortable? 11. Does the firm’s management and major stockholders or its partners disagree about the firm’s goals and objectives? 12. Are the principals unwilling or unable to provide references from colleagues, competitors, suppliers, lenders, customers, lawyers, accountants, etc.? May 2013 Florida RMA Lending School 108
  • 109. May 2013 Florida RMA Lending School 109 Management Assessment—Desirable and Undesirable Attributes Evaluation Point Desirable Attributes/Strengths (+) Undesirable Attributes/Weaknesses (-) 1. Organization Organization is grouped around some basic factor—geography, product, process; sense of integration, teamwork Organization lacks coherence; sense of disorder, chaos, anarchy 2. Board of directors Independent outside directors w/professional expertise not in firm Internal board dependent on principals, no impartial, objective advisors 3. Principals broad ownership base with written plan for transfer of ownership and management succession Control vested in one individual; no succession plan or transfer of ownership in place 4. Managers All positions are filled; no one person wears more than one hat Numerous vacancies; multiple responsibilities concentrated in one or two people 5. Education & training Education & training relevant to responsibilities and tasks; management keeps up with industry innovations Little or no formal education or training; frequent references to “street smarts” and “school of hard knocks;” no indication of attention to industry changes 6. Experience Experience relevant to company; steady progression up the organizational ladder; years at firm and in industry indicating commitment to both firm and its line of business Job hopping; extremely rapid advancement with little depth of experience; previous jobs have little relevance to current position 7. Management planning Written annual plan & budget; 5-year strategic plan; regular management team meetings No written plan, conflicting “hidden agendas,” inability to forecast or adjust plans for changes in marketplace 8. Management organizing Organization chart, divisions, departments, units; job descriptions, job content Informal organizations, job assignments change frequently; no chain of command 9. Management staffing Low turnover, much cross-training; educational reimbursement programs, human resources function, promotion from within High turnover and absenteeism; no training “troops hired to hit the beaches running;” relies on outside to management positions 10. Management directing Regular, frequent communication between management and workforce; declines met, promises kept, “get-it-done” attitude Deadlines missed, promises forgotten, messages unanswered; crisis atmosphere, “putting out fires” 11. Management controlling Routine actual-budget comparisons; actions taken with deadlines for completion; financials provided to bank promptly along with explanations Always behind target with no explanation; budget disregarded; cost overruns and unexpected expenses common
  • 110. May 2013 Florida RMA Lending School 110 Fraud?  As we compete harder for customers, we are being asked to respond faster  As we look for more customers, we have to look for more new clients  Quick turnarounds on new clients takes longer  When we aim to please, we tend to miss the fine points • Background checks, verifications, etc.  By the time you detect a fraud, it’s usually too late  Are fraudulent borrowers likely to give you correct information?  Best defense against fraud is • Getting to know your customer • References from customers, suppliers, creditors • Payment history in credit agency reports • Financials, including tax returns • Staying in touch with your customer • Visiting premises • Face-to-face encounters
  • 111. May 2013 Florida RMA Lending School 111 Fraud—unwilling to pay?  Basic fallacy in information data bases • Civil stuff available—liens, judgments, etc • Criminal records less accessible and reliable • Access to public criminal records varies from state to state • Non-public criminal records are available only to approved law enforcement agencies • Besides, what crook is going to use the name under which he was convicted again?  So how do we look for crooks?
  • 112. Fraud Prevention and Character Protection Fraud Control CIP ($M) CNIP ($M) % reduced 1. Hotline 100 245 59% 2. Employee support program 100 244 59 3. Surprise audit 97 200 52 4. Fraud training for employees 100 200 50 5. Fraud training for management 100 200 50 6. Job rotation/mandatory vacation 100 188 47 7. Code of conduct 140 262 47 8. Anti-fraud policy 120 200 40 9. Management review 120 200 40 10. External audit 140 215 35 11. Internal audit 145 209 31 12. Independent audit committee 140 200 30 13. Management certification of financial statements 150 200 25 14. External audit of financial statements 150 200 25 15. Rewards for whistle blowers 119 156 23 Source: Association of Certified Fraud Examiners Legend: CIP=control in place; CNIP=control not in place May 2013 Florida RMA Lending School 112
  • 113. Example of Borrower Action Plan for Fraud Prevention  Borrower Action Plan* 1. start at the top with executive management 2. Educate employees 3. Change corporate culture fast 4. Conduct surprise audits 5. Check employee backgrounds 6. Prepare data breach plan 7. Ensure board of directors is involved in risk management and results reviews *Remember--Audits don’t work by themselves—you need management review, job rotation, hotlines, surprise audits, etc. May 2013 Florida RMA Lending School 113
  • 114. May 2013 Florida RMA Lending School 114 Summary  The industry does shape the firm  In order to increase its value, a firm must evaluate the industry structure, its own competitive position, and its resources and capabilities  Basic drivers of shareholder value • Sales growth • Profit margins • Working capital investment • Fixed asset investment • Tax rate • Cost of capital
  • 115. May 2013 Florida RMA Lending School 115 Summary (continued)  Purpose of industry evaluation is to determine the firm’s potential for value creation within its industry  Purpose of management evaluation is to assess the ability of the firm’s management to increase shareholder value within its industry  Key factors: • 1. Performance 5. Organization • 2. Experience 6. Compensation • 3. Education 7. Board of Directors • 4. Skills 8. Management Depth & Succession
  • 116. May 2013 Florida RMA Lending School 116 Summary (continued)  Ultimately, management’s job is to figure out how to maximize its value drivers within the constraints of its industry in order to increase shareholder value  Your job is to figure out if management has the ability and the willingness to be successful within its industry and repay you for your financial support!
  • 117. May 2013 Florida RMA Lending School 117 Related publications by Dev Strischek  “Airing out Revenue Projections: Letting the Wind Out of Sales Projections,” RMA Journal, Nov 2010, pp. 40-5.  .“Assessing Creditworthiness: Importance of Evaluating Company Management,” Journal of Commercial Bank Lending, March 1990, pp. 4-17.  Coming to Terms with Financial Covenants,” The RMA Journal, June 2007, pp. 69-73.  “EBITDA: It Doesn’t Spell Cash Flow,” RMA Journal, November 2001, pp. 30-40.  “Five C’s of Credit, RMA Journal, May 2009, pp. 34-37.  “Character and Fraud: Prevention and Protection, RMA Journal, Nov 2011,pp. 32-5.  “The Impact of Working Capital Investment on the Value of a Company,” The RMA Journal, April 2003, pp.48-55  “Industry Analysis: Keys to Similarities of Different Lines of Business,” Journal of Credit Risk Management, June 1997  “Ins and Outs of Lending inside the Box, The RMA Journal, Feb 2010, pp. 38-46.  “Numb and Number: Bankers and Accountants, The RMA Journal, Sep 2002, pp.72-75.  “Return of the Leveraged Debtor: ROE vs.. ROA,” Journal of Commercial Bank Lending, May 1987  “Set Your Sights on Your Next Site Visit,” The RMA Journal, April 2011, pp. 20-23.  “Underwriting Loans: Do Basic Considerations Change for Specialized Industries?” Journal of Commercial Bank Lending, March 1989, p. 4-14.
  • 118. APPENDICES  App A: ROE –ROA  App B: Glossary May 2013 Florida RMA Lending School 118
  • 119. May 2013 Florida RMA Lending School 119 App A-1: Borrower’s Goal  Maximize return on equity (ROE=profit after taxes/net worth= PAT/NW) to increase shareholder value (NW/#shares)  Shareholder value drivers • Sales growth rate • Profit margin • Tax rate • NWC (net working capital) needed to support sales • CAPEX (capital expenditures) needed to support sales • COC (Cost of Capital)—borrowed and invested $$
  • 120. May 2013 Florida RMA Lending School 120 App A-2: ROE > Cost of Capital?  Points to ponder • Borrowers want high ROE • Growing the firm is usually the road to success, but how easy is it to grow in the borrower’s industry? • Growth requires funding from lenders and/or investors, but is the borrower’s industry attractive to funds providers? • Borrow cheaply or attract more investors • Covenants and conditions vs. dilution and less control • Pay interest or pay dividends • “Manage income” or reduce taxes • Will management be able to achieve desired ROE within its industry and repay your loan?
  • 121. May 2013 Florida RMA Lending School 121 App A-3: ROE > Cost of Capital?  EBIT/TA • Good measure of how profitably a company has managed its resources: • Earnings before interest and taxes/total assets=EBIT/TA • Sometimes referred to as return on assets (ROA) • EBIT is the pre-tax pool of funds available to pay both interest to debt holders and dividends to stock holders • Comparing companies’ EBIT/TA eliminates potential distortions among firms caused by differences in financing sources and by differences in sales size: • Debt/equity mix • Revenue size
  • 122. May 2013 Florida RMA Lending School 122 App A-4: ROE > Cost of Capital?  So how do we reconcile these two points of view? • PAT/NW = EBIT/TA? • Borrower’s goal vs.. funds provider’s goals?  What factors connect these two measures?  Answer: • PAT/NW = (TA/NW)(PBT/EBIT)(PAT/PBT) EBIT/TA
  • 123. May 2013 Florida RMA Lending School 123 App A-5: ROE > Cost of Capital?  PAT/NW = (LF)(IF)(TF) EBIT/TA  Definitions: • LF = leverage factor = TA/NW = 1 + (TL/NW) • IF = interest factor = PBT/EBIT = 1 – [1/(EBIT)/I)] • TF = tax factor = PAT/PBT = 1- (T/PBT)  Let’s see how the math works . . .
  • 124. May 2013 Florida RMA Lending School 124 App A-6: ROE > Cost of Capital?  PAT/NW = EBIT/TA(LF)(IF)(TF)  PAT/NW = (EBIT/TA)(TA/NW)(PBT/EBIT)(PAT/PBT)  PAT/NW = (EBIT/TA)(1+TL/NW)(1-[1/(EBIT/I)])(1-[T/PBT]) TL NW TA EBIT I PBT T PAT ROA LF IF TF ROE 200 800 1,000 100 10 90 36 54 10.0% 1.25 0.90 0.60 6.75% 500 500 1,000 100 30 70 21 49 10.0% 2.00 0.70 0.70 9.80% 800 200 1,000 100 64 36 9 27 10.0% 5.00 0.36 0.75 13.50% I rate = 5%, 6%, 8% for 200, 500, 800 in TL, respectively T rate = 40%, 30%, 25% for 90, 70, 36 in PBT, respectively
  • 125. May 2013 Florida RMA Lending School 125 App A-7: ROE > Cost of Capital?  ROE = PAT/NW  COC (Cost of Capital) = Dividends/NW + I/TL • Tax adjustments to put dividends and interest on same basis • Weighted by % of funds provided from debt and equity  ROE > WACC (Weighted Average Cost of Capital)? TL NW TA EBIT I PBT T PAT ROE Div TAD* I/TL TAD/NW WACC** 200 800 1,000 100 10 90 36 54 6.75% 25 41.7 5% 5.21% 5.17% 500 500 1,000 100 30 70 21 49 9.80% 20 28.6 6% 5.72% 5.86% 800 200 1,000 100 64 36 9 25 13.50% 10 13.3 8% 6.65% 7.73% *TAD = tax adjusted Dividends; 25/TF= 25/.60 = 41.7; 20/TF = 20/.70 = 28.6; 10/TF = 10/.75 = 13.3 **WACC = weighted average cost of capital = 20% x 5% + 80% x 5.21% = 5.17% = 50% x 6% + 50% x 5.72% = 5.86% = 80% x 8% + 20% x 6.65% = 7.73%
  • 126. May 2013 Florida RMA Lending School 126 App A-8: ROE-ROA Dilemma  How to bridge the gap between ROE and ROA? • LFdebt/equity balance • How easy is it to borrow or raise equity for this management in this industry? • IFinterest/dividend balance • Which is more advantageous for this management in this industry, to pay interest or pay dividends? • TFtax-deductible/non tax-deductible balance • What are the tax laws applicable to this company in this industry?  You haven’t seen the last of these factors because they help shape both the industry environment and the industry members . . .  So how does management satisfy both lenders and investors in repaying debt and paying dividends?
  • 127. App B: Glossary  AGR=actual growth rate  AR=accounts receivable  CAPEX=capital expenditures  Coll=collateral  D/W =debt/worth=total liabilities/net worth  EBIT=earnings before interest and taxes  EBITDA-earnings before interest, taxes, depreciation and amortization  GUAR=Guarantor, guarantee  INV=inventory  P+i=principal and interest  PAT = profit after taxes  PBT= profit before taxes  Neg=negative  Nt=net  NW= net worth  NWC=net working capital  ROA= return on assets  ROE j= return on equity  SGR=sustainable growth rate  TA=total assets  TL=total liabilities  TNW=tangible net worth  WC=working capital May 2013 Florida RMA Lending School 127

Editor's Notes

  1. I-phones vs. old cell phones, I-pads vs. laptops