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  • 1. Customer Marketing Program Richfor Products JULY 17, 2012 1
  • 2. The Opportunity 2
  • 3. Sales Increase restaurant meals retail purchases 2012* +6.6% 2011 **Period of February through April Source: U.S. Department of Commerce 3Hi this is a presenter note. http://google.com test
  • 4. Consumers Need a Nudge 4
  • 5. The Deal is Done Source: Nation’s Restaurant News 5Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hithis is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test
  • 6. Aim for the HeartSource: Nation’s Restaurant News 6
  • 7. More than a Meal green & hip & customized customized healthy & artisan quality customized baking genuine Italian family experience health oriented, under 450 calories 7
  • 8. Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast 8
  • 9. Millennials $173.95 per month on restaurant meals $111.19 national averageSource: Nation’s Restaurant News 9
  • 10. The Industry 10
  • 11. Buying Process 11
  • 12. Knowledge = Power 12
  • 13. What’s a supplier to do? 13
  • 14. The Idea 14
  • 15. 15
  • 16. Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. Promoting the WORKS 33
  • 34. 34
  • 35. 35
  • 36. Social Media (to come) 36
  • 37. Restaurants respondSource: NRA 2012 Restaurant Industry Forecast 37
  • 38. Why the WORKS? 38
  • 39. Become a trusted information source for customersHelp customers increase consumer engagementwho nudge consumers to visit their restaurantsand are self-educatingand foodservice operationsFoster and nurture close WORKS? with key Why the relationshipscustomers to become their “core supplier”Help customers sell more to consumersthrough promotionsOpportunity to sell more to existing customersBecome a leader in technology utilization andOpportunity to addin social mediamentor customers new customers 39
  • 40. Customer Marketing Program Richfor Products JULY 17, 2012 40