Customer  Marketing  Program  Richfor      Products      JULY 17, 2012                      1
The Opportunity                  2
Sales Increase                                    restaurant meals           retail purchases         2012*               ...
Consumers Need a Nudge                         4
The Deal is Done  Source: Nation’s Restaurant News                                                                        ...
Aim for the HeartSource: Nation’s Restaurant News                                                       6
More than a Meal   green &              hip &   customized           customized   healthy &            artisan quality   c...
Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast                                                       8
Millennials                    $173.95                    per month on restaurant                    meals                ...
The Industry               10
Buying Process                 11
Knowledge = Power                    12
What’s a supplier to do?                           13
The Idea           14
15
Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training                         ...
17
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21
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25
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27
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31
32
Promoting the WORKS                      33
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35
Social Media (to come)               36
Restaurants respondSource: NRA 2012 Restaurant Industry Forecast                                                          ...
Why the WORKS?                 38
Become a trusted information source for customersHelp customers increase consumer engagementwho nudge consumers to visit t...
Customer  Marketing  Program  Richfor      Products      JULY 17, 2012                      40
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Test2

  1. 1. Customer Marketing Program Richfor Products JULY 17, 2012 1
  2. 2. The Opportunity 2
  3. 3. Sales Increase restaurant meals retail purchases 2012* +6.6% 2011 **Period of February through April Source: U.S. Department of Commerce 3Hi this is a presenter note. http://google.com test
  4. 4. Consumers Need a Nudge 4
  5. 5. The Deal is Done Source: Nation’s Restaurant News 5Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hithis is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test
  6. 6. Aim for the HeartSource: Nation’s Restaurant News 6
  7. 7. More than a Meal green & hip & customized customized healthy & artisan quality customized baking genuine Italian family experience health oriented, under 450 calories 7
  8. 8. Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast 8
  9. 9. Millennials $173.95 per month on restaurant meals $111.19 national averageSource: Nation’s Restaurant News 9
  10. 10. The Industry 10
  11. 11. Buying Process 11
  12. 12. Knowledge = Power 12
  13. 13. What’s a supplier to do? 13
  14. 14. The Idea 14
  15. 15. 15
  16. 16. Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. Promoting the WORKS 33
  34. 34. 34
  35. 35. 35
  36. 36. Social Media (to come) 36
  37. 37. Restaurants respondSource: NRA 2012 Restaurant Industry Forecast 37
  38. 38. Why the WORKS? 38
  39. 39. Become a trusted information source for customersHelp customers increase consumer engagementwho nudge consumers to visit their restaurantsand are self-educatingand foodservice operationsFoster and nurture close WORKS? with key Why the relationshipscustomers to become their “core supplier”Help customers sell more to consumersthrough promotionsOpportunity to sell more to existing customersBecome a leader in technology utilization andOpportunity to addin social mediamentor customers new customers 39
  40. 40. Customer Marketing Program Richfor Products JULY 17, 2012 40

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