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Test2

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Test2

  1. 1. Customer Marketing Program Richfor Products JULY 17, 2012 1
  2. 2. The Opportunity 2
  3. 3. Sales Increase restaurant meals retail purchases 2012* +6.6% 2011 **Period of February through April Source: U.S. Department of Commerce 3Hi this is a presenter note. http://google.com test
  4. 4. Consumers Need a Nudge 4
  5. 5. The Deal is Done Source: Nation’s Restaurant News 5Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hithis is a presenter note. http://google.com test Hi this is a presenter note. http://google.com testHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note.http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test
  6. 6. Aim for the HeartSource: Nation’s Restaurant News 6
  7. 7. More than a Meal green & hip & customized customized healthy & artisan quality customized baking genuine Italian family experience health oriented, under 450 calories 7
  8. 8. Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast 8
  9. 9. Millennials $173.95 per month on restaurant meals $111.19 national averageSource: Nation’s Restaurant News 9
  10. 10. The Industry 10
  11. 11. Buying Process 11
  12. 12. Knowledge = Power 12
  13. 13. What’s a supplier to do? 13
  14. 14. The Idea 14
  15. 15. 15
  16. 16. Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training 16
  17. 17. 17
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  33. 33. Promoting the WORKS 33
  34. 34. 34
  35. 35. 35
  36. 36. Social Media (to come) 36
  37. 37. Restaurants respondSource: NRA 2012 Restaurant Industry Forecast 37
  38. 38. Why the WORKS? 38
  39. 39. Become a trusted information source for customersHelp customers increase consumer engagementwho nudge consumers to visit their restaurantsand are self-educatingand foodservice operationsFoster and nurture close WORKS? with key Why the relationshipscustomers to become their “core supplier”Help customers sell more to consumersthrough promotionsOpportunity to sell more to existing customersBecome a leader in technology utilization andOpportunity to addin social mediamentor customers new customers 39
  40. 40. Customer Marketing Program Richfor Products JULY 17, 2012 40

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