Getting a Second Chance at a First Impression Tom Ipri University of Nevada Las Vegas
Missing the Shift
Mobile Devices <ul><li>Let’s not screw up again! </li></ul><ul><li>New paradigm, i.e. NOT Desktop Lite </li></ul><ul><li>N...
FEEDBACK Focus Groups Surveys Card Sorting Paper Prototypes <ul><li>Focus Groups </li></ul><ul><li>Surveys </li></ul><ul><...
Feedback <ul><li>Should there be a site? </li></ul><ul><li>What should be on the site? </li></ul><ul><li>What is realistic...
Feedback
Considerations 3 <ul><li>Mobile Web Is Mobile </li></ul><ul><li>Transactional Not Browsing </li></ul><ul><li>Very Differen...
 
Considerations 3 <ul><li>If Web Text Is Brief, Mobile Text Should be über-brief </li></ul><ul><li>Complex Navigation </li>...
Mobile Usability 4 <ul><li>Mobile Web 2009 = Desktop Web 1998 </li></ul><ul><ul><li>Desktop success rate: 80% </li></ul></...
Mobile Usability 4 <ul><li>Better phone perform better </li></ul><ul><ul><li>Feature phones: 38% </li></ul></ul><ul><ul><l...
Sources <ul><li>Teens and Mobile Phones over the Past Five Years: Pew Internet Looks Back </li></ul><ul><li>Apprehending t...
Photo Sources <ul><li>http://thebiguglywebsite.com/ </li></ul><ul><li>http://www.flickr.com/photos/mrbeck/2715565881/ </li...
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Mobile Library Platforms

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Mobile Library Platforms

  1. 1. Getting a Second Chance at a First Impression Tom Ipri University of Nevada Las Vegas
  2. 2. Missing the Shift
  3. 3. Mobile Devices <ul><li>Let’s not screw up again! </li></ul><ul><li>New paradigm, i.e. NOT Desktop Lite </li></ul><ul><li>No crappy mobile sites/apps based on crappy library web sites </li></ul>
  4. 4. FEEDBACK Focus Groups Surveys Card Sorting Paper Prototypes <ul><li>Focus Groups </li></ul><ul><li>Surveys </li></ul><ul><li>Card sorting </li></ul><ul><li>Paper prototypes </li></ul>
  5. 5. Feedback <ul><li>Should there be a site? </li></ul><ul><li>What should be on the site? </li></ul><ul><li>What is realistic? </li></ul><ul><li>Mobile device will be primary connection tool to the Internet by 2020 2 </li></ul><ul><li>Does that imply correlation to library use for YOUR population? </li></ul>
  6. 6. Feedback
  7. 7. Considerations 3 <ul><li>Mobile Web Is Mobile </li></ul><ul><li>Transactional Not Browsing </li></ul><ul><li>Very Different Devices </li></ul><ul><ul><li>Screen size </li></ul></ul><ul><ul><li>Input </li></ul></ul><ul><ul><li>Poor cursor control </li></ul></ul>
  8. 9. Considerations 3 <ul><li>If Web Text Is Brief, Mobile Text Should be über-brief </li></ul><ul><li>Complex Navigation </li></ul><ul><li>Even good connections are slow </li></ul><ul><li>Essential Information </li></ul>
  9. 10. Mobile Usability 4 <ul><li>Mobile Web 2009 = Desktop Web 1998 </li></ul><ul><ul><li>Desktop success rate: 80% </li></ul></ul><ul><ul><li>Average mobile success rate: 59% </li></ul></ul><ul><ul><ul><li>Designed for mobile: 64% </li></ul></ul></ul><ul><ul><ul><li>Full site: 53% </li></ul></ul></ul>
  10. 11. Mobile Usability 4 <ul><li>Better phone perform better </li></ul><ul><ul><li>Feature phones: 38% </li></ul></ul><ul><ul><li>Smartphones: 55% </li></ul></ul><ul><ul><li>Touch Phones: 75% </li></ul></ul>
  11. 12. Sources <ul><li>Teens and Mobile Phones over the Past Five Years: Pew Internet Looks Back </li></ul><ul><li>Apprehending the Future </li></ul><ul><li>Compiled from: </li></ul><ul><ul><li>Designing Usable Pocket Rockets </li></ul></ul><ul><ul><li>7 Usability Guidelines for Websites on Mobile Devices </li></ul></ul><ul><ul><li>Create a Mobile Site </li></ul></ul><ul><li>Mobile Usability </li></ul>
  12. 13. Photo Sources <ul><li>http://thebiguglywebsite.com/ </li></ul><ul><li>http://www.flickr.com/photos/mrbeck/2715565881/ </li></ul><ul><li>http://www.flickr.com/photos/photophonic/232488396/ </li></ul><ul><li>http://www.flickr.com/photos/djwudi/382030798/ </li></ul><ul><li>http://www.flickr.com/photos/williamhook/2830319467/ </li></ul>
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