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The New Power of the [utility] Customer's Voice

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  • 1. The New Power of the Customer’s Voice Tom Raftery, April 2011 8th International SAP Utilities Conference 1Thursday 14 April 2011
  • 2. Tom Raftery • Lead analyst, energy and sustainability practice, RedMonk • GreenMonk.net • twitter.com/tomraftery • tom@redmonk.com • +34 677 695 468 • SlideShare.net/TomRaftery 2Thursday 14 April 2011
  • 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ 3Thursday 14 April 2011
  • 4. Utility Comms Photo http://www.flickr.com/photos/mikedefiant/1949525340/ 4Thursday 14 April 2011
  • 5. Utility Comms Photo http://www.flickr.com/photos/andrewbain/3126113695/ 5Thursday 14 April 2011
  • 6. Utility Comms Photo http://www.flickr.com/photos/traftery/4642376428/ 6Thursday 14 April 2011
  • 7. New customer demands Photo http://www.flickr.com/photos/jeremybrooks/2473047860/ 7Thursday 14 April 2011
  • 8. Reliability Photo http://www.flickr.com/photos/traftery/4367029329/ 8Thursday 14 April 2011
  • 9. Accuracy •Clear accurate bills •Utilisation info •Web portal •Mobile app •Energy Reduction •Smart appliances •Smart DR (control) Photo http://www.flickr.com/photos/podruzny/3730304011/ 9Thursday 14 April 2011
  • 10. Complaints •Easy Complaints Process •Multi-channel •Website, social media, email, letter •Phone (IVR, text & ppl) •Fast turnaround & follow-up Photo http://www.flickr.com/photos/mushon/191679834/ 10Thursday 14 April 2011
  • 11. Generation mix •More Renewables •Pollution •Coal •Oil spills •Frakking •Safety •Nuclear •Mining •Climate Change Photo http://www.flickr.com/photos/traftery/4339782517/ 11Thursday 14 April 2011
  • 12. Net Metering •Individual or group schemes Photo http://www.flickr.com/photos/skrobotic/74815199/ 12Thursday 14 April 2011
  • 13. Etc. •In-home displays •EV’s •Storage •Etc. Photos http://www.flickr.com/photos/traftery/ 13Thursday 14 April 2011
  • 14. New customer voice Photo http://www.flickr.com/photos/cambiodefractal/1467963348/ 14Thursday 14 April 2011
  • 15. New customer channels http://www.flickr.com/photos/traftery/4445846634/ 15Thursday 14 April 2011
  • 16. New customer channels http://www.flickr.com/photos/traftery/4445777716/ 16Thursday 14 April 2011
  • 17. New customer channels http://www.facebook.com/oncor 17Thursday 14 April 2011
  • 18. New customer channels http://twitter.com/#!/BPGlobalPR/status/17684385892 18Thursday 14 April 2011
  • 19. New customer channels http://twitter.com/comcastcares 19Thursday 14 April 2011
  • 20. New customer channels http://www.youtube.com/watch?v=5YGc4zOqozo 20Thursday 14 April 2011
  • 21. New customer channels http://www.youtube.com/watch?v=owGykVbfgUE 21Thursday 14 April 2011
  • 22. New customer channels http://www.ideastorm.com 22Thursday 14 April 2011
  • 23. New customer channels http://mystarbucksidea.force.com/ideaHome 23Thursday 14 April 2011
  • 24. New customer channels 24Thursday 14 April 2011
  • 25. Listen http://amplicate.com/search?q=ryanair 25Thursday 14 April 2011
  • 26. Listen http://amplicate.com/search?q=jetblue&x=0&y=0 26Thursday 14 April 2011
  • 27. Listen 27Thursday 14 April 2011
  • 28. Listen http://www.adobe.com/aboutadobe/pressroom/pressreleases/201103/030911AdobeOmnitureSocialAnalytics.html 28Thursday 14 April 2011
  • 29. Listen http://www-03.ibm.com/press/us/en/pressrelease/34087.wss 29Thursday 14 April 2011
  • 30. Empower & Engage 30Thursday 14 April 2011
  • 31. Thank You! Contact information: Tom Raftery Lead Analyst, Energy & Sustainability, RedMonk Tom@redmonk.com, GreenMonk.net, Twitter.com/tomraftery +34 677 695 468 31Thursday 14 April 2011