This sliddeck is a summary of our recent blog post, "Optimize Twitter Profile to Improve Visibility." To read full blog post, visit: http://keyhole.co/blog/optimize-twitter-profile-improve-visibility/ In this deck, we cover the following: 1. How to craft your Twitter handle to appear more frequently in relevant Twitter searches 2. How to use your Twitter Bio to communicate your Brand’s message 3. Choose a Twitter Banner that creates a great first impression 4. How to use Pinned tweets to drive traffic to your Website

1. OPTIMIZE YOUR
TWITTER PROFILE
TO IMPROVE
VISIBILITY
­ Social Media Marketing 101­

2. What we cover...
HOW TO CRAFT YOUR TWITTER HANDLE TO APPEAR MORE
FREQUENTLY IN RELEVANT TWITTER SEARCHES
HOW TO USE YOUR TWITTER BIO TO COMMUNICATE YOUR
BRAND’S MESSAGE
CHOOSE A TWITTER BANNER THAT CREATES A GREAT FIRST
IMPRESSION
HOW TO USE PINNED TWEETS TO DRIVE TRAFFIC TO YOUR WEBSITE
THIS IS A SUMMARIZED VERSION. TO READ THE FULL POST, VISIT:
HTTP://KEYHOLE.CO/BLOG/OPTIMIZE-TWITTER-PROFILE-IMPROVE-
VISIBILITY/

4. Step 1
As of 2015, it should be 400×400 – don’t skip on this because it will affect your loading
time. To increase relevance in Twitter’s search engine, check to make sure the filename
reflects your brand and main keywords properly. Google will use your filename to
index.
Tip: Use the same photo for all your social media accounts to ensure consistency and
ease of being found. It’s great for brand recognition.
OPTIMIZE YOUR PROFILE PHOTO

5. 1. MAKE SURE YOUR LOGO FITS INTO THE SQUARE SIZE.
CROPPED-OFF LOGOS LOOK UNPROFESSIONAL AND GIVE THE
IMPRESSION THAT YOUR BUSINESS DOESN’T CARE ABOUT THE
DETAILS.
2. MAKE SURE YOUR LOGO IS READABLE. IF YOUR LOGO
CONTAINS WORDS THAT CANNOT BE READ, YOU ARE WASTING
THE SPACE. CREATE AN IMAGE WITHOUT THE WORDS THAT
CAPTURES THE ESSENCE OF YOUR LOGO.
3. CONSIDER SWITCHING TO A HEADSHOT. PEOPLE CONNECT
WITH FACES, NOT LOGOS. IF YOU ARE THE DRIVING FORCE OF
YOUR BUSINESS, WHY NOT USE YOUR FACE TO MAKE YOUR
BUSINESS SEEM MORE HUMAN AND APPROACHABLE?
Great tips from Social Media Examiner

6. OPTIMIZE PROFILE INFORMATION
Name & Handle: Keep your name and
Twitter handle as logical and easy as
possible.
Twitter Bio:
Keep it concise, memorable, easy to
understand, and informative – capped at
160 characters.
Your twitter bio will be read by Google as
a Meta-Description, so make sure it
includes your brand’s main keywords.
Including hashtags will make it easier for
users to find you on Twitter.
STEP 2

7. PROFILE INFORMATION CONTINUED...
Location: Make sure your location is accurate. If there isn’t an actual location or if the
location isn’t vital, be creative. Virgin’s Airline’s location field says “23 US and Mexico
destinations”.
Website: Make sure to check your URL after publishing. Some companies build custom
URLs to track how many people are coming to their main website via twitter profiles.
Common parameters: Source = Twitter, Medium = Profile, Campaign = General. You’re
free to change this depending on your tracking methodology. Create these easily with
Google’s URL Builder.

8. GREAT EXAMPLES WE SHOULD STUDY

9. OPTIMIZE BANNER
Size, resolution, content, and color scheme all matters. Once a user
clicks into the profile, the banner display is going to be the main visual
they see – you have all their attention at this point. Use a high-quality,
relevant, and attractive image to communicate your brand’s message.
STEP 3
HIGHLIGHT A HASHTAG
PROMOTE AN EVENT
Announce new products
#

10. OPTIMIZE RECENT POST
Size, resolution, content, and
color scheme all matters. Once a
user clicks into the profile, the
banner display is going to be the
main visual they see – you have
all their attention at this point.
Use a high-quality, relevant, and
attractive image to communicate
your brand’s message.
STEP 4
Pro Tip
Pin post related to your
latest marketing initiatives

11. KEYHOLE.CO
A real-time conversation
tracker that provides
keyword and hashtag
analytics for Twitter and
Instagram.
Visit keyhole.co