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This is the first in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.
This first presentation addresses a number of preconceptions that even many professionals in the field have, and reports on the findings of research that suggest the need for regions to become far more sophisticated at how they understand the people they are designing and planning transit services for.
The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions.