Presented at the Twitter #FurtherFast event on 12th Feb. See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice Visit: http://tmw.co.uk Follow: @themarkcarroll @TMWagency

1. 10 TIPS FOR FINDING
YOUR TONE OF VOICE
@TheMarkCarroll
@TMWagency

2. FIRSTLY...

3. HERE’S 4 OF MY
FAVOURITE RECORDS

5. DISTURBED GET DOWN WITH THE SICKNESS

6. JOHN B
STALKING YOU
ON MYSPACE

7. DRAKE - HOLD ON WE’RE GOING
HOME

8. WHAT DO ALL
THESE TRACKS
HAVE IN
COMMON?

9. NOTHING!
TIP #1 - CONSISTENCY = IDENTITY

14. I WAS ASKED TO DO
THIS QUITE LAST
MINUTE...

15. “GOOD ARTISTS
COPY, GREAT
ARTISTS STEAL”
some guy
TIP #2 - STEAL LIKE AN ARTIST
(IN MODERATION)

18. REMIXING THE
POPULAR PRO
TIP FORMAT

19. THE LYNX SPIN
ON ICONIC
IDENTITY
AND OCCASION

20. LESS IS MORE...
TIP #3 - BEING SUCCINCT

21. “As a telegram charged customers by each
word used, people were economic with
language in a way that echoes the current
trend for Twitter’s succinct messages”

24. FASHION?
BEAUTY?
MUSIC?
CAR?

25. FOOD...

26. This should have been
no.1
TIP #4 - KNOW YOUR AUDIENCE

27. BRANDS
LYNX
AUDIENCE
INTERESTS
FLORA
MAGNUM
18-24 year old
males
25-34 year old
females
18-24 year old
females
Girls
Gaming
Technology
UNIQUE
COOLER
TONE OLDER BROTHER
Food
Health
Family
HELPFUL
MUM
Chocolate
Fashion
Pleasure
SAVY PLEASURE
SEAKER

28. IF YOU’RE ASKING
“HOW DO WE TALK ABOUT IT?”
FOR TOO LONG, MAYBE YOU
SHOULDN’T...

29. DON’T GET
STALE
TIP #5 - KEEP EVOLVING

30. IT’S NOT WHAT YOU SAY, IT’S
HOW YOU SAY IT...
TRUE, BUT IT’S STILL WHAT YOU SAY.

32. DAFT PUNK

33. COMEDY
COMPS
HINTS/TIPS
OCCASIONS
VINE
PRODUCTS
TRENDS
COLLABORATION

34. ACCESSORISE
WITH
CHARACTERS,
LIKE TOAST
HERE

35. GOT OVER
THAT QUICKLY
AND MOVED
ON TO
BREAD...

36. ACTIONS SPEAK
LOUDER THAN
WORDS
TIP #6 - DO SOMETHING!

38. LOWES FIX IN SIX

39. BEING NOTICED ISN’T
ENOUGH
TIP #7 - ADD VALUE

40. QUITE OFTEN THAT
IS A WELL CRAFTED
AND WELL TIMED
PIECE OF LIGHT
ENTERTAINMENT

41. REMEMBER YOUr
ROOTS
TIP #8 - DON’T REINVENT THE
WHEEL

42. TONE AND
PERSONA MIGHT
ALREADY BE
WAITING...

43. NO
COMPLIMENTS
TIP #9 - IT’S NOT ALL ABOUT
YOU

46. CONVERSATION
COMPLIMENTS

48. YOU’RE TALKING TO
HUMANS
TIP #10 - EVERYONE IS DIFFERENT

49. HE NEEDS TO BE
DEALT WITH
DIFFERENTLY
AND THIS GUY
TO THIS GUY

51. DEDICATED
CUSTOMER
SERVICE,
USEFUL.

52. DON’T AVOID THE
CONVERSATION,
JOIN IT.

53. 10 TIPS FOR FINDING YOUR
TONE OF VOICE

54. TWEET ME!
10 TIPS FOR FINDING YOUR
TONE OF VOICE
CONSISTENCY = IDENTITY
STEAL LIKE AN ARTIST (IN MODERATION)
BE SUCCINCT
KNOW YOUR AUDIENCE
DON’T GET REPETITIVE, KEEP EVOLVING
DO SOMETHING
BEING SEEN ISN’T ENOUGH, ADD VALUE
DON’T REINVENT THE WHEEL
IT’S NOT ALL ABOUT YOU
EVERYONE IS DIFFERENT - ADAPT