10 Tips For Finding Your Tone Of Voice

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Presented at the Twitter #FurtherFast event on 12th Feb. …

Presented at the Twitter #FurtherFast event on 12th Feb.

See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice

Visit: http://tmw.co.uk
Follow: @themarkcarroll @TMWagency

More in: Social Media
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  • You can tell as much about a brand from what it doesn’t say as much as what it does. Brands don’t have to jump on every bandwagon, the example I can’t show you is the Lynx Royal baby post.
  • The brands we notice are consistent and confident...

Transcript

  • 1. 10 TIPS FOR FINDING YOUR TONE OF VOICE @TheMarkCarroll @TMWagency
  • 2. FIRSTLY...
  • 3. HERE’S 4 OF MY FAVOURITE RECORDS
  • 4. DISTURBED GET DOWN WITH THE SICKNESS
  • 5. JOHN B STALKING YOU ON MYSPACE
  • 6. DRAKE - HOLD ON WE’RE GOING HOME
  • 7. WHAT DO ALL THESE TRACKS HAVE IN COMMON?
  • 8. NOTHING! TIP #1 - CONSISTENCY = IDENTITY
  • 9. I WAS ASKED TO DO THIS QUITE LAST MINUTE...
  • 10. “GOOD ARTISTS COPY, GREAT ARTISTS STEAL” some guy TIP #2 - STEAL LIKE AN ARTIST (IN MODERATION)
  • 11. REMIXING THE POPULAR PRO TIP FORMAT
  • 12. THE LYNX SPIN ON ICONIC IDENTITY AND OCCASION
  • 13. LESS IS MORE... TIP #3 - BEING SUCCINCT
  • 14. “As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for Twitter’s succinct messages”
  • 15. FASHION? BEAUTY? MUSIC? CAR?
  • 16. FOOD...
  • 17. This should have been no.1 TIP #4 - KNOW YOUR AUDIENCE
  • 18. BRANDS LYNX AUDIENCE INTERESTS FLORA MAGNUM 18-24 year old males 25-34 year old females 18-24 year old females Girls Gaming Technology UNIQUE COOLER TONE OLDER BROTHER Food Health Family HELPFUL MUM Chocolate Fashion Pleasure SAVY PLEASURE SEAKER
  • 19. IF YOU’RE ASKING “HOW DO WE TALK ABOUT IT?” FOR TOO LONG, MAYBE YOU SHOULDN’T...
  • 20. DON’T GET STALE TIP #5 - KEEP EVOLVING
  • 21. IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT... TRUE, BUT IT’S STILL WHAT YOU SAY.
  • 22. DAFT PUNK
  • 23. COMEDY COMPS HINTS/TIPS OCCASIONS VINE PRODUCTS TRENDS COLLABORATION
  • 24. ACCESSORISE WITH CHARACTERS, LIKE TOAST HERE
  • 25. GOT OVER THAT QUICKLY AND MOVED ON TO BREAD...
  • 26. ACTIONS SPEAK LOUDER THAN WORDS TIP #6 - DO SOMETHING!
  • 27. LOWES FIX IN SIX
  • 28. BEING NOTICED ISN’T ENOUGH TIP #7 - ADD VALUE
  • 29. QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED PIECE OF LIGHT ENTERTAINMENT
  • 30. REMEMBER YOUr ROOTS TIP #8 - DON’T REINVENT THE WHEEL
  • 31. TONE AND PERSONA MIGHT ALREADY BE WAITING...
  • 32. NO COMPLIMENTS TIP #9 - IT’S NOT ALL ABOUT YOU
  • 33. CONVERSATION COMPLIMENTS
  • 34. YOU’RE TALKING TO HUMANS TIP #10 - EVERYONE IS DIFFERENT
  • 35. HE NEEDS TO BE DEALT WITH DIFFERENTLY AND THIS GUY TO THIS GUY
  • 36. DEDICATED CUSTOMER SERVICE, USEFUL.
  • 37. DON’T AVOID THE CONVERSATION, JOIN IT.
  • 38. 10 TIPS FOR FINDING YOUR TONE OF VOICE
  • 39. TWEET ME! 10 TIPS FOR FINDING YOUR TONE OF VOICE CONSISTENCY = IDENTITY STEAL LIKE AN ARTIST (IN MODERATION) BE SUCCINCT KNOW YOUR AUDIENCE DON’T GET REPETITIVE, KEEP EVOLVING DO SOMETHING BEING SEEN ISN’T ENOUGH, ADD VALUE DON’T REINVENT THE WHEEL IT’S NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT