The document discusses using annual and opportunistic events to drive traffic, sales, and leads for businesses. It provides Redflagdeals as an example of using Boxing Week sales to double their monthly users and pageviews. Wirkn, a mobile job application, took advantage when Target pulled out of Canada by quickly updating their app to help find jobs lost from Target closures, gaining over 800 downloads per day and leads from major employers. Opportunistic events allow building credibility and starting to gain momentum for a business.

1. Event Driven
Presented by Derek Szeto, February 9, 2015
Your Workplace Connected

3. ANNUAL EVENTS @ REDFLAGDEALS | BOXING WEEK!
DRIVE TRAFFIC
DRIVE SALES
FREE!

4. • Huge spike in organic search,
revenue
• ~2x monthly UV’s
• 2x+ monthly pageviews
• Repeat w/ Black Friday
ANNUAL EVENTS @ REDFLAGDEALS | BOXING WEEK RESULTS

5. 5
MOBILE. LOCAL. INSTANT.
CREATE YOUR PROFILE. FIND JOBS AROUND YOU
AND APPLY IN MINUTES.
Wirkn makes finding, training, and engaging the
perfect candidates simple, fast, and mobile.

6. 6
http://www.wirkn.com/helptargetstaff/
OPPORTUNISTIC EVENTS @ WIRKN | TARGET CANADA PULLOUT

7. • Timing is huge… 24hrs to go live
• Media coverage: GlobalNews,
CBC, BlogTO
• Downloads: 800+ per day, high
rank of 17 in free Business Apps
• Employer leads: Just Energy,
GoodLife, Labatt
• Build credibility, start the
snowball
• Repeat: Mexx, Jacob, SmartSet,
Sony Store, Parasuco,
RadioShack…
OPPORTUNISTIC EVENTS @ WIRKN | TARGET RESULTS

8. SOME OF THE BUSINESS USING WIRKN
Restaurants
Retail

9. http://www.wirkn.com
derek@wirkn.com
@derekszeto on Twitter