TechSoup Global aims to equip nonprofits with technology resources, reaching over 100,000 organizations and facilitating $1.8 billion in product donations globally. The document emphasizes the importance of storytelling in nonprofit communication, highlighting the effectiveness of personal stories over statistics in engaging donors. It also outlines strategies for digital community engagement and cross-platform social media campaigns to enhance visibility and impact.

1. Multimedia Storytelling & Events Susan Tenby, Online Community Director Megan Keane, Online Community Manager Evonne Heyning, Interactive Producer Jessica Dally, Project Manager

2. Multimedia Storytelling Susan Tenby, Online Community Director

3. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

4. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States

6. COMMUNITY ENGAGEMENT

7. 100,000 organizations have received product donations 400,000 unique monthly visitors 190 countries of origin of visitors 25% of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000 monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 unique visitors to our website from 190 countries. $1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs 4 million technology products distributed 37 product donor partners 45 Net Tuesday cities in 16 countries worldwide 155,000 documents downloaded REACH

9. Nonprofit Commons in Second Life: Virtual Communities

10. Nonprofit Commons

11. SHOW YOUR IMPACT

13. DIGITAL STORYTELLING

14. #TSDIGS Digital Storytelling Megan Keane, TechSoup Online Community Manager

15. Campaign Embedded on Website

16. VIDEO

18. Nonprofit Commons Featurette Created to make a virtual community more 'real' and engaging

19. TWITTER

20. Twitter @NPSL Nonprofits in Second Life: Collaborative Twitter Stream

21. Twitter @TechSoup

22. #NSAC Hashtags help in tracking campaigns and events across media streams

23. Telling Your Story Jessica Dally Project Manager for the TechSoup Community Team Help Desk Technician at Community Voice Mail

24. WHY TELL YOUR STORY?

25. Statistics Don't Sell “ For one idea to pass from one person to another it must be contained in something that can be easily transmitted. When was the last time someone sidled up to you and said, ‘I’ve got a juicy statistic to tell you’?” -Andy Goodman

26. But Stories Do...

27. Which one would you choose? 1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' 2- Help millions of hungry children 3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger.

28. From 'Homer Simpson for Nonprofits' by Network for Good and Sea Change Strategies -Research by Paul Slovic, Deborah Small and George Lowenstein 1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' -WINNER! 2- Help millions of hungry children -Less than half of the donations of #1 3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger. -the statistics had a negative effect!

29. Slideo from Community Voicemail

30. Telling the Story Safely

31. Telling the Story Safely Stock Images Pieces of an Image People You Know

32. SOCIAL MEDIA STRATEGY

33. Have a Strategy Already in Place

34. 1. Choose your outreach channels 2. Share a hashtag (#NSAC) with your team and followers 3. Create content that frames your campaign 4. Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries Share the spotlight: feature your favorite stories on your sites! Crafting Your Storytelling Campaign

36. @amoration on Twitter Evonne Heyning, Interactive Producer

37. Safe Uses of Video for Awareness

38. Preparing Clients to Tell their Story

39. We End Violence on YouTube Short, effective use of data in a fun, engaging way from a live event

40. STREAMING EVENTS

41. Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere

42. Sexual Assault Center: Rhode Island

43. Third Party Applications Make Deployment & Tracking Easier

46. Streaming into Mixed Reality Blending live content: audio, video, chat with virtual events so that participation is made possible in multiple places Mixed Reality includes a mix of virtual world engagement and live participation

47. Upload content to web Watch Across Channels

48. Tools of the Trade Quicktime Broadcaster: Video streaming software Soundflower: Combines audio inputs for streaming Audio Hijack: Takes audio from any application (i.e. Skype) Nicecast: Audio broadcasting software for MAC Wirecast: Audio and video broadcasting & ripping tools Skype: For audio conferencing, video one on one meetings Second Life: 3D and remote collaboration as embodied avatars ReadyTalk: Webinars and conferencing tools for web broadcast Adobe Connect: Useful web conferencing solution for integration Microsoft Silverlight: Streaming software solutions for PC

49. WEBINARS

50. Randi Kopp, Social Media Consultant

51. Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a Cross-Platform Social Media Campaign Case Study in Social Media

52. Cross-Platform Supporters

54. Know Your Audience - Who and Where They Are

55. Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation

56. Cross-Platform Wrap-Up

57. INTEGRATION

62. Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat

64. @calcasa

65. QUESTIONS?

66. Contact Susan Tenby @suzboop Megan Keane @penguinasana Evonne Heyning @amoration Jessica Dally @jessicadally @TECHSOUP @NPSL