MoDevUX March 2013

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This is a talk I gave at MoDevUX in DC at Nclud's offices. I talked about the differences between user experience between web / browser apps and native mobile apps. I used specific examples / screenshots from Speek.

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MoDevUX March 2013

  1. 1. SpeekMobile As User AcquisitionDanny BoiceCo-Founder & CTO@DannyBoice@SpeekAppwww.speek.com
  2. 2. What Is Speek? A new way of doing conference calls.
  3. 3. Were Kind Of A Big Deal● Hundreds of thousands of users● $1.5mm seed funding● Growing at 100% per month● Covered by most major news outlets
  4. 4. And Have Ass Tattoos
  5. 5. How We Think About Mobilewww.speek.com
  6. 6. Mobile1. Goal: Acquire and retain users
  7. 7. Mobile2. Go wide
  8. 8. Mobile3. Kill poor-performing platforms quickly
  9. 9. Mobile4. Double-down on good platforms
  10. 10. Traditional Web vs Mobile
  11. 11. Traditional Web● Easier to "put away" and forget● No built-in calendar, contacts, phone● Link concept is most prevalent● Smile graph● SEOwww.speek.com
  12. 12. Mobile● Downloads are easy● Registration is hard● oAuth rules● Access to contacts, calendar, dialer● More interaction design options● Condensed smile graphwww.speek.com
  13. 13. What We Did
  14. 14. Registrationwww.speek.com
  15. 15. Traditional WebTraditional Web
  16. 16. MobileMobile
  17. 17. Onboardingwww.speek.com
  18. 18. Traditional WebTraditional Web
  19. 19. MobileMobile
  20. 20. Join A Callwww.speek.com
  21. 21. Traditional WebTraditional Web
  22. 22. MobileMobile
  23. 23. In-Callwww.speek.com
  24. 24. Traditional WebTraditional Web
  25. 25. MobileMobile
  26. 26. Thank You! Register at speek.com and email your speek link to danny@speek.com to see new stuff were about to launch.

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