Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more. Join Kevin Song (Google Analytics Premium Product Specialist) learn how enterprises can use Google Analytics Premium to make better data-driven decisions. You'll Learn: * What is GA Premium * Difference between Standard & Premium Version * Who Should Use Google Analytics Premium? * Key Features & Applications of Google Analytics Premium Watch Full Webinar here - http://www.tatvic.com/webinar/google-analytics-premium/

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Google Analytics Premium for Better Data-
Driven Decisions
June 23rd, 2015 FREE Webinar by

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A GACP and GTMCP company
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Our Speakers
Ravi Pathak (Host)
Founder & CEO at Tatvic
ravi@tatvic.com
Kevin Song
Google Analytics Premium Product
Specialist at Google
kevinsong@google.com

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A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

4. #tatvicwebinar
A GACP and GTMCP company
6/23/2015 4 #tatvicwebinar
Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

5. #tatvicwebinar
A GACP and GTMCP company
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What is Google Analytics Premium
For leading high performance
organizations, Google Analytics Premium
is changing the game, with an innovative
yet familiar solution that delivers the
answers you need to turn marketing
insights into action and drive business
results.

6. #tatvicwebinar
A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

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A GACP and GTMCP company
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Difference between Standard & Premium Version
GA Standard GA Premium
Data
Processing &
Data Export
Options
Data Monthly Hit Limits 10 million per month 1 billion+ per month
Sampling Limit 500,000 sessions 50 million sessions in UI
200 million sessions to Download
Data Freshness 24 – 48 hours 4 hour Guarantee (Averaging ~1 Hour)
Session/Hit Level (Raw) Data Export n/a Included. Utilizes Google BigQuery
Flexible &
Customizable
Reporting
Features
Attribution Modeling yes Also includes:
- DoubleClick Campaign Manager (aka
DFA) Display Impression and Cost Data
- Data Driven Attribution Modeling
Cross Property Roll Up Reporting n/a Included
Google Product Integrations Adwords, AdSense,
Webmaster Tools,
DARTSearch, Play Store
Also includes: DoubleClick Bid Manager,
DoubleClick Campaign Manager, Google
BigQuery, DoubleClick For Publishers
World Class
Enterprise
Support
Measurement Guidance, GA & Google Tag
Manager Implementation Assistance
n/a Included
Dedicated Account Management n/a Included
Service Level
Agreements
GA Reporting & Data Collection n/a 99%
GA Processing Time n/a Within 4 hours, 98% of the time
Google Tag Manager Delivery & Reporting n/a 99%

8. #tatvicwebinar
A GACP and GTMCP company
6/23/2015 8 #tatvicwebinar
Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

9. #tatvicwebinar
A GACP and GTMCP company
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Who Should Use Google Analytics Premium
● CMO
● Head of Digital Marketing
● Head of Digital Analytics
● IT Director
● Head of CRM

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A GACP and GTMCP company
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Who Should Use Google Analytics Premium
• Fully Utilizing Google Analytics Standard & Need More
– Hits
– Custom Dimensions & Metrics
– Support
• Currently using an Alternate Web Analytics Tool and want a
tool that is
– Easy to Implement
– User Friendly
– Cost Effective

11. #tatvicwebinar
A GACP and GTMCP company
6/23/2015 11 #tatvicwebinar
Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

12. #tatvicwebinar
A GACP and GTMCP company
6/23/2015 12 #tatvicwebinar
Key Features & Applications of Google Analytics Premium
● Sampling & Speed
● Custom Dimensions & Data Import
● Roll-up Reporting
● Custom Funnels
● DoubleClick Integrations
● Data-Driven Attribution
● BigQuery

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Sampling & Speed
>100x Data Limits
Send in more data. Lots more.
1B – 20B hits/month (vs. 10M)
Standard Premium

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A GACP and GTMCP company
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Custom Dimensions & Data Import

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Roll-up Reporting

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Custom Funnels

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DoubleClick Integrations
• Remarketing lists in GA to run
DBM Campaigns
• Additional DCM Reports

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Data-Driven Attribution

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BigQuery
Scalable Storage
Analyse interactively
Mash it up

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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium

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A GACP and GTMCP company
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Q&A Round

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Thank You!
Ravi Pathak
ravi@tatvic.com
Kevin Song
kevinsong@google.com
Watch Webinar Video