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Google Analytics Premium for Better Data-Driven Decisions With Kevin Song

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Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.

Join Kevin Song (Google Analytics Premium Product Specialist) learn how enterprises can use Google Analytics Premium to make better data-driven decisions.

You'll Learn:

* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium

Watch Full Webinar here - http://www.tatvic.com/webinar/google-analytics-premium/

Published in: Data & Analytics
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Google Analytics Premium for Better Data-Driven Decisions With Kevin Song

  1. 1. #tatvicwebinar A GACP and GTMCP company 6/23/2015 1 #tatvicwebinar6/23/2015 1 #tatvicwebinar Google Analytics Premium for Better Data- Driven Decisions June 23rd, 2015 FREE Webinar by
  2. 2. #tatvicwebinar A GACP and GTMCP company 6/23/2015 2 #tatvicwebinar6/23/2015 2 #tatvicwebinar Our Speakers Ravi Pathak (Host) Founder & CEO at Tatvic ravi@tatvic.com Kevin Song Google Analytics Premium Product Specialist at Google kevinsong@google.com
  3. 3. #tatvicwebinar A GACP and GTMCP company 6/23/2015 3 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  4. 4. #tatvicwebinar A GACP and GTMCP company 6/23/2015 4 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  5. 5. #tatvicwebinar A GACP and GTMCP company 6/23/2015 5 #tatvicwebinar What is Google Analytics Premium For leading high performance organizations, Google Analytics Premium is changing the game, with an innovative yet familiar solution that delivers the answers you need to turn marketing insights into action and drive business results.
  6. 6. #tatvicwebinar A GACP and GTMCP company 6/23/2015 6 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  7. 7. #tatvicwebinar A GACP and GTMCP company 6/23/2015 7 #tatvicwebinar Difference between Standard & Premium Version GA Standard GA Premium Data Processing & Data Export Options Data Monthly Hit Limits 10 million per month 1 billion+ per month Sampling Limit 500,000 sessions 50 million sessions in UI 200 million sessions to Download Data Freshness 24 – 48 hours 4 hour Guarantee (Averaging ~1 Hour) Session/Hit Level (Raw) Data Export n/a Included. Utilizes Google BigQuery Flexible & Customizable Reporting Features Attribution Modeling yes Also includes: - DoubleClick Campaign Manager (aka DFA) Display Impression and Cost Data - Data Driven Attribution Modeling Cross Property Roll Up Reporting n/a Included Google Product Integrations Adwords, AdSense, Webmaster Tools, DARTSearch, Play Store Also includes: DoubleClick Bid Manager, DoubleClick Campaign Manager, Google BigQuery, DoubleClick For Publishers World Class Enterprise Support Measurement Guidance, GA & Google Tag Manager Implementation Assistance n/a Included Dedicated Account Management n/a Included Service Level Agreements GA Reporting & Data Collection n/a 99% GA Processing Time n/a Within 4 hours, 98% of the time Google Tag Manager Delivery & Reporting n/a 99%
  8. 8. #tatvicwebinar A GACP and GTMCP company 6/23/2015 8 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  9. 9. #tatvicwebinar A GACP and GTMCP company 6/23/2015 9 #tatvicwebinar Who Should Use Google Analytics Premium ● CMO ● Head of Digital Marketing ● Head of Digital Analytics ● IT Director ● Head of CRM
  10. 10. #tatvicwebinar A GACP and GTMCP company 6/23/2015 10 #tatvicwebinar Who Should Use Google Analytics Premium • Fully Utilizing Google Analytics Standard & Need More – Hits – Custom Dimensions & Metrics – Support • Currently using an Alternate Web Analytics Tool and want a tool that is – Easy to Implement – User Friendly – Cost Effective
  11. 11. #tatvicwebinar A GACP and GTMCP company 6/23/2015 11 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  12. 12. #tatvicwebinar A GACP and GTMCP company 6/23/2015 12 #tatvicwebinar Key Features & Applications of Google Analytics Premium ● Sampling & Speed ● Custom Dimensions & Data Import ● Roll-up Reporting ● Custom Funnels ● DoubleClick Integrations ● Data-Driven Attribution ● BigQuery
  13. 13. #tatvicwebinar A GACP and GTMCP company 6/23/2015 13 #tatvicwebinar Sampling & Speed >100x Data Limits Send in more data. Lots more. 1B – 20B hits/month (vs. 10M) Standard Premium
  14. 14. #tatvicwebinar A GACP and GTMCP company 6/23/2015 14 #tatvicwebinar Custom Dimensions & Data Import
  15. 15. #tatvicwebinar A GACP and GTMCP company 6/23/2015 15 #tatvicwebinar Roll-up Reporting
  16. 16. #tatvicwebinar A GACP and GTMCP company 6/23/2015 16 #tatvicwebinar Custom Funnels
  17. 17. #tatvicwebinar A GACP and GTMCP company 6/23/2015 17 #tatvicwebinar DoubleClick Integrations • Remarketing lists in GA to run DBM Campaigns • Additional DCM Reports
  18. 18. #tatvicwebinar A GACP and GTMCP company 6/23/2015 18 #tatvicwebinar Data-Driven Attribution
  19. 19. #tatvicwebinar A GACP and GTMCP company 6/23/2015 19 #tatvicwebinar BigQuery Scalable Storage Analyse interactively Mash it up
  20. 20. #tatvicwebinar A GACP and GTMCP company 6/23/2015 20 #tatvicwebinar Outline What is Google Analytics Premium Difference between Standard & Premium Version Who Should Use Google Analytics Premium Questions & Answers Key Features & Applications of Google Analytics Premium
  21. 21. #tatvicwebinar A GACP and GTMCP company 6/23/2015 21 #tatvicwebinar Q&A Round
  22. 22. #tatvicwebinar A GACP and GTMCP company 6/23/2015 22 #tatvicwebinar Thank You! Ravi Pathak ravi@tatvic.com Kevin Song kevinsong@google.com Watch Webinar Video

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