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How Mobile App A/B Testing with Firebase Analytics can help Product Managers Increase App Conversion Rates

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There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.

In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.

Published in: Data & Analytics
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How Mobile App A/B Testing with Firebase Analytics can help Product Managers Increase App Conversion Rates

  1. 1. 1 Mobile App A/B Testing with Firebase
  2. 2. 2 Vatsal Padhiyar Speaker Aditi Buch Moderator Pankaj Bhatlawande Speaker With You Today
  3. 3. 3 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1
  4. 4. 4 Firebase - Overview and Trends
  5. 5. 5
  6. 6. 6 Trend
  7. 7. 7 Growing advertisement market on smartphones Constant innovation in technology, user experience Need to record the app related activities Rapidly increasing use of mobile phones Expanding investment in analytics technology DRIVING FACTORS
  8. 8. 8 Current Challenges Personalization Predictive Analytics
  9. 9. 9 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1
  10. 10. 10 Business use cases
  11. 11. 11 KPIs Publisher Lead Gen Ecommerce Sales / Transactions Avg. Order Value Lead Conversion Rate Cost per Lead Bounce Rate Avg. Session Duration Screen views per Session
  12. 12. 12 Approach ResultsGoal SUCCESS STORY - Spotify
  13. 13. 13 OUTLINE Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1
  14. 14. 14 Firebase - Predictions
  15. 15. 15 Firebase Predictions Google’s Machine Learning Boost your conversion using predictions in experiments Export predictions to Bigquery
  16. 16. 16 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1
  17. 17. 17 Firebase AB test in action
  18. 18. 18 +917284854854 hello@tatvic.com ANY QUESTIONS?
  19. 19. 19 RSVP: Upcoming Webinar
  20. 20. 20 THANK YOU

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