SlideShare a Scribd company logo

Leah Busque: Lean Startup Conference

•Download as PPTX, PDF•
•
TaskRabbit
TaskRabbit

TaskRabbit Founder and CEO Leah Busque's PowerPoint presentation from the Lean Startup Conference 2012.

Technology
1 of 5
Lean Marketing: If you had $1 to spend, where would you spend it?
If you only had $1 more to spend, where would you spend it? Email SEM Daily PR Deals Social SEO Direct Media Sales Street Direct Team Mail Bus Ads
The process: Determining where to spend #1 • Develop new channels Build & campaigns #3 • Scale effective channels #2 • Traffic Learn Measure • Conversion • CPA • LTV We measure impact of individual channels & campaigns every day
Be Holistic • Test everything, not just channels – It’s brand, design, geo, messaging, value proposition, AND channel testing 5% Conv. 10% Conv. Brand PR Channel
Thank you… TaskRabbit.com @labusque @TaskRabbit

Recommended

Victor Echevarria, TaskRabbit presentation at Lean Startup SXSW
Victor Echevarria, TaskRabbit presentation at Lean Startup SXSWVictor Echevarria, TaskRabbit presentation at Lean Startup SXSW
Victor Echevarria, TaskRabbit presentation at Lean Startup SXSW500 Startups
 
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & Valuations
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & ValuationsTaskRabbit, Inc. - Venture Capital Financing Deal Terms & Valuations
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & ValuationsVC Experts, Inc.
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceEric Ries
 
Understanding Search
Understanding SearchUnderstanding Search
Understanding SearchSøren Koch
 
Search Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchSearch Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchaiCommerce
 
SocialCode
SocialCodeSocialCode
SocialCodemichaelengert
 
Eyeblaster Research Note Cpc Curtail The Growth Display Advertising
Eyeblaster Research Note Cpc Curtail The Growth Display AdvertisingEyeblaster Research Note Cpc Curtail The Growth Display Advertising
Eyeblaster Research Note Cpc Curtail The Growth Display AdvertisingEyeblaster Spain
 
Post-Click MarketingPresentatie Pragma
Post-Click MarketingPresentatie PragmaPost-Click MarketingPresentatie Pragma
Post-Click MarketingPresentatie PragmaDamian Bott
 

Recommended

Victor Echevarria, TaskRabbit presentation at Lean Startup SXSW
Victor Echevarria, TaskRabbit presentation at Lean Startup SXSWVictor Echevarria, TaskRabbit presentation at Lean Startup SXSW
Victor Echevarria, TaskRabbit presentation at Lean Startup SXSW500 Startups
 
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & Valuations
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & ValuationsTaskRabbit, Inc. - Venture Capital Financing Deal Terms & Valuations
TaskRabbit, Inc. - Venture Capital Financing Deal Terms & ValuationsVC Experts, Inc.
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceEric Ries
 
Understanding Search
Understanding SearchUnderstanding Search
Understanding SearchSøren Koch
 
Search Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchSearch Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchaiCommerce
 
SocialCode
SocialCodeSocialCode
SocialCodemichaelengert
 
Eyeblaster Research Note Cpc Curtail The Growth Display Advertising
Eyeblaster Research Note Cpc Curtail The Growth Display AdvertisingEyeblaster Research Note Cpc Curtail The Growth Display Advertising
Eyeblaster Research Note Cpc Curtail The Growth Display AdvertisingEyeblaster Spain
 
Post-Click MarketingPresentatie Pragma
Post-Click MarketingPresentatie PragmaPost-Click MarketingPresentatie Pragma
Post-Click MarketingPresentatie PragmaDamian Bott
 
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Viosk International
 
Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Act-On Software
 
For your benefit
For your benefitFor your benefit
For your benefitJay Cho
 
Demystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance AgentsDemystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance AgentsConfluency Solutions
 
Engagement Marketing Technologies Uk
Engagement Marketing Technologies UkEngagement Marketing Technologies Uk
Engagement Marketing Technologies UkSilverpop
 
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerSocial Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerOnline Marketing Summit
 
Webinar presentation 10.18
Webinar presentation 10.18Webinar presentation 10.18
Webinar presentation 10.18Marni Blythe Borelli
 
Digital Marketing - An Introduction
Digital Marketing - An IntroductionDigital Marketing - An Introduction
Digital Marketing - An IntroductionRaphael O'Donoghue
 
Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process Shane Crombie
 
Re Targeting Webinar
Re Targeting WebinarRe Targeting Webinar
Re Targeting WebinarSinch
 
Digital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter versionDigital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter versionShanelle Clapham Digital Fundraising
 
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Donegal Local Enterprise Office
 
Digital marketing 2011
Digital marketing 2011Digital marketing 2011
Digital marketing 2011Superior Web Solutions Inc.
 
Integrating Marketing Innovation
Integrating Marketing InnovationIntegrating Marketing Innovation
Integrating Marketing Innovationcurtismaine
 
A marketing strategy
A marketing strategyA marketing strategy
A marketing strategyJBee44
 
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to SucceedSMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to SucceedMarni Blythe Borelli
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposalVibes Communications Pvt Ltd
 
Grassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital RevolutionGrassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital RevolutionBlast Brand LLC
 
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue GrowthLead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue GrowthAct-On Software
 
Manchester Marketing Masterclass
Manchester Marketing MasterclassManchester Marketing Masterclass
Manchester Marketing MasterclassCLIA UK & Ireland
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 

More Related Content

Similar to Leah Busque: Lean Startup Conference

Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Viosk International
 
Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Act-On Software
 
For your benefit
For your benefitFor your benefit
For your benefitJay Cho
 
Demystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance AgentsDemystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance AgentsConfluency Solutions
 
Engagement Marketing Technologies Uk
Engagement Marketing Technologies UkEngagement Marketing Technologies Uk
Engagement Marketing Technologies UkSilverpop
 
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerSocial Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerOnline Marketing Summit
 
Digital Marketing - An Introduction
Digital Marketing - An IntroductionDigital Marketing - An Introduction
Digital Marketing - An IntroductionRaphael O'Donoghue
 
Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process Shane Crombie
 
Re Targeting Webinar
Re Targeting WebinarRe Targeting Webinar
Re Targeting WebinarSinch
 
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Donegal Local Enterprise Office
 
Integrating Marketing Innovation
Integrating Marketing InnovationIntegrating Marketing Innovation
Integrating Marketing Innovationcurtismaine
 
A marketing strategy
A marketing strategyA marketing strategy
A marketing strategyJBee44
 
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to SucceedSMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to SucceedMarni Blythe Borelli
 
Grassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital RevolutionGrassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital RevolutionBlast Brand LLC
 
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue GrowthLead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue GrowthAct-On Software
 
Manchester Marketing Masterclass
Manchester Marketing MasterclassManchester Marketing Masterclass
Manchester Marketing MasterclassCLIA UK & Ireland
 

Similar to Leah Busque: Lean Startup Conference (20)

Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
 
Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?
 
For your benefit
For your benefitFor your benefit
For your benefit
 
Demystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance AgentsDemystifying Digital Marketing for Insurance Agents
Demystifying Digital Marketing for Insurance Agents
 
Engagement Marketing Technologies Uk
Engagement Marketing Technologies UkEngagement Marketing Technologies Uk
Engagement Marketing Technologies Uk
 
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary SpanglerSocial Media Inside The Brand: DuPont Case Study - Gary Spangler
Social Media Inside The Brand: DuPont Case Study - Gary Spangler
 
Webinar presentation 10.18
Webinar presentation 10.18Webinar presentation 10.18
Webinar presentation 10.18
 
Digital Marketing - An Introduction
Digital Marketing - An IntroductionDigital Marketing - An Introduction
Digital Marketing - An Introduction
 
Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process Digital Media Briefing & Planning Process
Digital Media Briefing & Planning Process
 
Re Targeting Webinar
Re Targeting WebinarRe Targeting Webinar
Re Targeting Webinar
 
Digital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter versionDigital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter version
 
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
 
Digital marketing 2011
Digital marketing 2011Digital marketing 2011
Digital marketing 2011
 
Integrating Marketing Innovation
Integrating Marketing InnovationIntegrating Marketing Innovation
Integrating Marketing Innovation
 
A marketing strategy
A marketing strategyA marketing strategy
A marketing strategy
 
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to SucceedSMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
SMITH Advertising Demystifying Digital Marketing: 10 Tactics You Need to Succeed
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 
Grassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital RevolutionGrassroots Marketing & The Digital Revolution
Grassroots Marketing & The Digital Revolution
 
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue GrowthLead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
 
Manchester Marketing Masterclass
Manchester Marketing MasterclassManchester Marketing Masterclass
Manchester Marketing Masterclass
 

Recently uploaded

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 

Recently uploaded (20)

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 

Leah Busque: Lean Startup Conference

  • 1. Lean Marketing: If you had $1 to spend, where would you spend it?
  • 2. If you only had $1 more to spend, where would you spend it? Email SEM Daily PR Deals Social SEO Direct Media Sales Street Direct Team Mail Bus Ads
  • 3. The process: Determining where to spend #1 • Develop new channels Build & campaigns #3 • Scale effective channels #2 • Traffic Learn Measure • Conversion • CPA • LTV We measure impact of individual channels & campaigns every day
  • 4. Be Holistic • Test everything, not just channels – It’s brand, design, geo, messaging, value proposition, AND channel testing 5% Conv. 10% Conv. Brand PR Channel
  • 5. Thank you… TaskRabbit.com @labusque @TaskRabbit