This document discusses how to effectively manage your reputation to influence success in business. It defines reputation as the estimation or opinion others commonly hold of you, based on what you say and do and how you are perceived. Having an "attractive" reputation is important because it precedes you and allows others to assess you without direct interaction. To influence your reputation positively, you should examine your behaviors and ensure they are congruent with how you want to be perceived, making changes where needed in an authentic way. Managing your reputation through integrity and leadership behaviors allows you to attract the opportunities and circumstances you want.

1. YOUR ATTRACTIVE REPUTATION
Your ‘Attractive’ Reputation
HOW TO MORE EFFECTIVELY INFLUENCE YOUR SUCCESS

2. REPUTATION
o What it is
o Why it plays an essential role in business
o How you can actively create an attractive one!

3. o Human Resources Professional
o Psychotherapist, Hypnotherapist & Coach
o Developed the UK’s largest Business Network
o Developed and led dozens of teams and
hundreds of leaders
o Run my own business as a Business and
Leadership Coach, Mentor and Consultant

4. YOUR ATTRACTIVE REPUTATION
Worked with thousands of people:
o Leader and Manager
o Coach and Mentor
o Consultant and Trainer
o Therapist
The people who consciously manage their reputation attract
the people, circumstances and opportunities they want

5. WHAT IS REPUTATION?
The estimation or the opinion
in which we are commonly held,
by others

6. BASED ON
o What we say and do
o How we say and do it
o How we’re perceived by others
o What they think and say about us

7. IT’S THE BY PRODUCT
o NOT of what you say and do
o Of what other people say about
what you say and do

8. WHY IS REPUTATION IMPORTANT?
o It precedes us
It can do the work for us – in advance!
o It’s a time-saver
We don’t have to develop relationships with every person,
company or product for us or them to make an assessment

9. HOW DO YOU INFLUENCE REPUTATION?
o Look at your behaviour!
o Identify which is congruent with what you want
to achieve including who you want to be…
o Change those that aren’t!

10. “Isn’t It
better to
just be
myself?!”

11. FOR MANY PEOPLE ‘BEING YOURSELF’
o Behaving unconsciously
o On autopilot
o Acting out old conditioning
That’s NOT attractive!

12. IT’S NOT ABOUT
o Being inauthentic
o Putting on an act
o Pretending to be someone else

13. IT IS ABOUT
Behaving in a way that represents what
you want to achieve, including who you
want to be

14. YOUR REAL SELF
o Self-approval
o Approval from others
That’s attractive!

15. o Character is what’s
on the inside
o Reputation is what’s
on the outside

16. AN ATTRACTIVE REPUTATION
o Supports your vision (aspirations)
o Based on what you want and why
o Consistent
o Based on Integrity

17. BASED ON INTEGRITY
The condition of ‘wholeness’, where our
behaviour is consistent with the type
of person we present ourselves to be

18. When our behaviour is
in line with our values,
we feel good about
ourselves
When it isn’t,
we don’t!

19. Internal
Conflict

20. WHAT IS YOUR REPUTATION?
Two things are for certain:
1. You DO have one
2. It is already showing up in your life and
business!

21. CONSIDER WHO YOU ARE & WHAT YOU STAND FOR:
o What are those things?
o How does your behaviour represent those things?
o What do you think other people think of you?
o What things do you know other people say about you?
o What do you know you are you ‘known’ for?

22. CONSIDER WHO YOU ARE & WHAT YOU STAND FOR:
o What do you WANT people to think of you?
o What do you WANT people to say about you?
o What do you WANT people to read and hear about you?
o What do you WANT to be known for?

23. HOW DO YOU INFLUENCE YOUR REPUTATION?
Through your Leadership behaviour!
oAuthority
oSkills

24. People are influenced more by the way
we behave, than they are influenced by
the things we believe, think or feel

25. It’s not enough to be the person
that we are…
…we also need to be seen to
be that person…
Then our reputation is attractive!

26. ATTRACTIVE REPUTATION
Draws to you the
people, circumstances
and opportunities you
WANT!

27. Download a
FREE Sample:
www.theactofattractioninbusiness.com