‘The smarts behind Liquid Edge’ Dr Ste ven Davy, Mobile, Messaging and Middleware Technologies Research Manager, TSSG
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The document discusses LiquidEdge, a platform for providing high-speed wireless internet access at large venues. It describes LiquidEdge's vision of monetizing WiFi at venues through an automated service catalogue that allows for sponsoring WiFi, premium bandwidth options, restricting certain websites, and location-based marketing. The service catalogue could also be enhanced with features like on-site navigation, exclusive video access, analytics, and advanced billing capabilities. The presentation aims to explain LiquidEdge's smart technology for innovating in high-performance internet and cloud services at venues with large mobile audiences.
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‘The smarts behind Liquid Edge’ Dr Ste ven Davy, Mobile, Messaging and Middleware Technologies Research Manager, TSSG
- 1. The Smarts Behind LiquidEdge Steven Davy, 3MT Research Unit Manager, TSSG 3rd March 2015
- 2. 05/03/2015 www.tssg.org 2 MOBILE, MESSAGING & MIDDLEWARE TECHNOLOGIES Innovating in High Speed, High Performance Internet and Cloud Services DR. STEVEN DAVY 3MT Unit Manager sdavy@tssg.org / +353 (0)51 845680 www.tssg.org/research/units/3mt
- 3. Your Mobile / Your Life With you to capture every moment of your life 05/03/2015 www.tssg.org 3
- 5. 05/03/2015 www.tssg.org 5 Venues are attracting mobile savvy spectators demanding high speed Internet
- 6. Customer Analytics Operation Dashboard Revenue Streams User Experience Liquid Edge Vision Monetization of High Density WIFI at Large Venues €
- 7. Automated Service Catalogue • Sponsor WIFI • Premium Bandwidth • Allow/Deny Websites • B2B Sales • Billing • Loyalty Enhanced Service Catalogue • Location based Marketing • On-site Navigation • Access to Exclusive video • Tie in to local companies • Analytics Engine • Marketing Campaign • Multi-tenanted • Advanced Billing LiquidEdge Platform Extending it’s Service Catalogue
- 8. Thank you for your attention Any questions?
Editor's Notes
- After a Job interview, the birth of a new son / daughter, or just to catch up with old friends – your mobile is with you to capture every moment of your life.
- This isn’t a starry night ! This is a concert, where each light is a fan’s phone. With them throughout the concert / improving how they experience the concert . Social network updates, skype calls, youtube uploads, voice calls, -- all while at the concert of event. Mobiles are changing the way we experience events. However, Venues are struggling to cope with such data demands, continuously investing in their network infrastructure to ensure that fans get to experience these events they way they want to. Only the top venues in the world can afford to offer high density WIFI so that the fan experience can be elevated. This is because HD WIFI is expensive if done right.
- To be competitive, venues need to differentiate themselves – they need to offer exceptional fan experiences. In the way that modern fan want to experience these events. Venues such as Cheltenham Race course, as we heard from Enda, are investing in HD WIFI to ensure that spectators are all connected. As more and more venues take the journey to improve fan experience, they need to leverage a solution that can cater for managing the fan experience. That is exactly what LiquidEdge delivers
- What is LiquidEdge – LiquidEdge is a software platform that is giving Venues the tools they need to ensure that the Fan Experience through there mobile - is exceptional. We do this by leveraging HD WIFI, which is WIFI technology that enables you to have fast, secure internet access similar to that you can experience in the comfort of your sitting room, but in a high density environment. While also enabling venues to generate revenue from their network infrastructure to ensure they can continuously re-invest to keeping their WIFI state of the art. - LiquidEdge is an Enterprise Ireland funded initiative that is leveraging all the world class expertise of TSSG, and combining this with the vast knowledge of Eircom, to bring an new highly innovative technology to market this year.
- TSSG have partnered with Eircom as Venue Internet Service Provider and Network Designers. TSSG bring a wealth of experience from Data Analytics, User Interface Design, Cloud Platforms, Network Management Through the use of the Service Catalogues, those venues that chose to invest in HD WIFI, can customise the fan experience to suit their events.