The document provides seven suggestions for connecting with target audiences and creating a 21st century brand: 1) create breakthrough products and business models; 2) become provocative if brand values allow; 3) initiate participation in brand construction; 4) create branded content; 5) transform products into great experiences; 6) get closer to consumers; 7) give products real value and become an active part of conversations. URLs and websites are included for additional information.

1. BEST CASES WORKSHOP

2. HOW WE CAN CONNECT WITH OUR TARGET AND CREATE A 21th CENTURY BRAND?

3. CREATE BREAK THROUGH PRODUCTS (& create new Business Models arround it) 0

6. BECOME PROVOCATIVE (if your brand values let you) 1

7. YOUTUBE: http://www.youtube.com/watch?v=kkbhAVBpzXM

9. I NTITATE TO PARTICIPATE IN BRAND CONSTRUCTION 2

13. CREATE ( BRANDED ) CONTENT 3

14. WEB: www.bacardifreedomroute.com YOUTUBE: http://www.youtube.com/user/FREEDOMROUTE

16. TRANSFORM YOUR PRODUCT IN TO A GREAT EXPERIENCE 4

18. GET CLOSER TO YOUR CONSUMERS 5

21. B ECOME AN ACTIVE PART ON A CONVERSATION 6

24. G IVE YOUR PRODUCT REAL VALUE 7

27. B ECOME AN ACTIVE PART ON A CONVERSATION G IVE YOUR PRODUCT REAL VALUE CREATE BREAK THROUGH PRODUCTS BECOME PROVOCATIVE CREATE (BRANDED) CONTENT I NTITATE TO PARTICIPATE IN BRAND CONSTRUCTION TRANSFORM YOUR PRODUCT IN TO A GREAT EXPERIENCE

28. ADVERTISING + ENTERTAINMENT WWW.SEISGRADOS.NET