"Innovation through cooperation -cooperative project management as the key-activity of cluster-management"
© Clusterland Upper Austria Ltd.If I was not here I would be probably …23 May 2013© Clusterland UpperPage 3
© Clusterland Upper Austria Ltd.The story how we got into clustermanager training…..Seite 4
© Clusterland Upper Austria Ltd.Upper Austria – leading Austrian regionin industry, technology and export23 May 20131.4 mi...
© Clusterland Upper Austria Ltd.Foundation of clusters & networks23 May 2013Page 619981999200020022003200420062009Until 20...
© Clusterland Upper Austria Ltd.Core strategyof Clusterland Upper Austria23 May 2013
Organisational detailsnot profit but performance orientatedFounded 12/2005Organization GmbH (Ltd.)ShareholdersTMG (61%), C...
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20...
Facts & Figures23 May 2013© Clusterland Upper Austria LtdPage 10Clusterland Upper Austria Start Partners SMEs (~in %) Sale...
Benefits for cluster and network partners23 May 2013© Clusterland Upper Austria LtdPage 11Knowledge transfer and managemen...
23 May 2013© Clusterland Upper Austria Ltd„Innovation through cooperation“• counseling interviews• print media• newsletter...
Initiating and supportingcooperation projectsEstablishment of contacts betweenpotential project partnersRound table meetin...
Description of cooperation-process23 May 2013© Clusterland Upper Austria LtdPage 14Starting point:• events• market observa...
Cooperation project overview(cluster initiatives)23 May 2013© Clusterland Upper Austria LtdPage 15Total Funding volume € 2...
Experiences after 13 years ofcluster activities339 projects with more than 1,437 participating companies77 % of the compan...
„Cooperation is an Upper AustrianCore-competence“23 May 2013© Clusterland Upper Austria LtdPage 17
5th Cluster Academy3 days workshop on how to build up and manage successfullycluster-initiativesBenefit from14 years of ex...
23 May 2013© Clusterland Upper Austria LtdPage 19
23 May 2013© Clusterland Upper Austria LtdPage 20
WHO is excellent?23 May 2013© Clusterland Upper Austria LtdPage 21
Contact & InformationWerner PammingerClusterland Oberösterreich GmbHTel: +43 732 79810-5118Fax: +43 732 79810-5110werner.p...
BACKUP23 May 2013© Clusterland Upper Austria LtdPage 23
CCP – Automotive ClusterBest Practice Examplepage 24Titel:Lightweight vehicle door construction made of plastic foam sandw...
CCP – Plastics ClusterBest Practice Examplepage 25Title:Technology and product development of car body panels in plasticsP...
CCP – Furniture & Timber ClusterBest Practice Examplepage 26Title:Qualification and market positioning of the joiner coope...
CCP – Health Technology ClusterBest Practice Examplepage 27Title:TMon – temperature monitoring: device to document the wea...
CCP – Mechatronics ClusterBest Practice Examplepage 28Title:Discharging Robotics – layer machine benefits from air muscles...
CCP – Environmental Technology ClusterBest Practice Examplepage 29Title:Mobile flood protectorPartners:Europlan Wassermair...
Cooperation projectsDevelopment 1998-2011 (cumulated figures)23 May 2013© Clusterland Upper Austria LtdPage 30020406080100...
Lighthousetower projects„Clean Motion Offensive“Electric Mobility project: 12 partners develop cost-efficient componentsAi...
European Cluster Excellence InitiativeAim: Definition and research of European quality indicators forcluster management, s...
page 35Excellence in WHAT?ClusterMappingClusterManagementClusterPoliciesFocus of ClusterlandUpper Austria
orWHO is excellent?© Christoph Beer
© Clusterland Upper Austria Ltd. page 37Cluster organisations? …TOP-DOWNBOTTOM-UPOR
© Clusterland Upper Austria Ltd. page 38Top-down vs. bottom-up approachOPERATIONS – bottom-upSET-UP – top-down
© Clusterland Upper Austria Ltd. page 39Top-down SETUPStart for cluster organisations inthe strategic program „StrategicPr...
© Clusterland Upper Austria Ltd.Customer Relationship ManagementSystem (CRM)A CRM-System is a database application, which ...
© Clusterland Upper Austria Ltd.The CRM systemCRMNewsletter system• Subscriber administration• 29,000 subscribersWebsites•...
© Clusterland Upper Austria Ltd. page 42Bottom-up OPERATIONSNo top-down issues or priorities on issuesGovernance through b...
© Clusterland Upper Austria Ltd. page 43KSF when seeting up a cluster organisation1. Absolute number of companies in a sec...
© Clusterland Upper Austria Ltd.Conclusionpage 44Cluster management as sole activity of theorganizationMid- and long-term ...
© Clusterland Upper Austria Ltd. page 45Development of self-financing rate ofUpper Austrian cluster initiativesSubstantial...
© Clusterland Upper Austria Ltd. page 46Development of self-financing rate ofUpper Austrian cluster initiativesRise in sal...
© Clusterland Upper Austria Ltd. page 47Distribution of revenues Clusterland Ltd. in 20107%1%23%33%4%32%0%Advertisements, ...
© Clusterland Upper Austria Ltd. page 48Distribution of revenues Clusterland Ltd.2011
© Clusterland Upper Austria Ltd.From public to private financing of clusterorganisations• Example Mechatronics Clusterpage...
© Clusterland Upper Austria Ltd. page 50Financial development of MC 2006-2011
© Clusterland Upper Austria Ltd. page 51Financial development of MC 2005-2011
© Clusterland Upper Austria Ltd. page 52INFORMATION & COMMUNICATIONQuarterly journals, partner profiles, company visits, e...
© Clusterland Upper Austria Ltd. page 53MARKETING & PRInfo-materials, fairs & exhibitions, marketing & pr services, locati...
© Clusterland Upper Austria Ltd. page 54Five central segments of customer needsrequire different servicesKNOWLEDGEDRIVENSe...
© Clusterland Upper Austria Ltd. page 55Walk in your customers shoesExample: characteristics of networkersExpected benefit...
© Clusterland Upper Austria Ltd. page 56Walk in your customers shoesExample: characteristics of networkersExisting service...
Automotive Cluster (AC)23 May 2013© Clusterland Upper Austria LtdPage 57209 partners, of these136 SMEs131 producing compan...
23 May 2013© Clusterland Upper Austria LtdPage 58AC-Partners - all branch segments ofvalue chain embedded2nd Tier supplier...
Partner companies with the highestturnover - AC23 May 2013© Clusterland Upper Austria LtdPage 59
Plastics Cluster (KC)23 May 2013© Clusterland Upper Austria LtdPage 60Raw Materials/RecyclatePolymer ProcessingMachinery, ...
Incorporating the whole value-chain426 Partners23 May 2013© Clusterland Upper Austria LtdPage 61Recyclate producers (12)Ra...
Partner companies with the highestturnover - KC© Clusterland Upper Austria LtdRaw materials/Recycling tradersPolymer Proce...
Furniture & Timber ConstructionCluster (MHC)Cluster facts and figures Partner structureNumber of partners: 262Turnover: € ...
MHC-Partner – all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 64raw-materialsuppl...
Partner companies - MHC23. Mai 2013© Clusterland Oberösterreich GmbHSeite 65Nummer Eins bei Möbel Starke Potenziale im Hol...
Partner companies - MHC23. Mai 2013© Clusterland Oberösterreich GmbHSeite 66LeistungsfähigesZuliefernetzwerkAus- undWeiter...
23 May 2013© Clusterland Upper Austria LtdPage 67Structure of the ClusterAlong the whole value chainSuppliersManufacturers...
GC-Partner – all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 68raw-materialsuppli...
Partner companies - GC23 May 2013© Clusterland Upper Austria LtdPage 69
Mechatronics Cluster (MC)23 May 2013© Clusterland Upper Austria LtdPage 70
MC-Partners - all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 71Technology- andCo...
Partner companies with the highestturnover - MC23 May 2013© Clusterland Upper Austria LtdPage 72
Environmental Technology Cluster (UC)Founded: Nov 2009(01/06 – 11/09 „Network EnvironmentalTechnology“)Focus: Initiation a...
UC-Partner – the various industrysegments23 May 2013© Clusterland Upper Austria LtdPage 74EnvironmentalTechnology -supplie...
Partner companies UC23 May 2013© Clusterland Upper Austria LtdPage 75
NetworkHuman Resources (NHR)23 May 2013© Clusterland Upper Austria LtdPage 76The intersectionalinformation- and communicat...
NetworkHuman Resources (NHR)Activities and AimsEncouragement of a unified HR-understandingand awareness for innovative HR-...
HR-Management – added value of NHR23 May 2013© Clusterland Upper Austria LtdPage 78Events(Expert- and Best-PracticeFora, P...
Partner companies - NHR23. Mai 2013© Clusterland Oberösterreich GmbHSeite 79
NetworkDesign & Media (NDM)© Clusterland Oberösterreich GmbHThe network Design & Media is a cross-sectorial information pl...
Network DevelopmentINFORMATIONCorporate communicationsCOOPERATIONTeamwork/compiling results togetherQUALIFICATIONExploring...
Partner companies - NDM© Clusterland Oberösterreich GmbHPage 8223 May 2013
NetworkResource- andEnergy Efficiency (NREE)23 May 2013© Clusterland Upper Austria LtdPage 83Start: May 2009until 2-2011 d...
Object Innovative cooperation projects within thecluster-initiativesCooperation criteria  At least three companies At le...
Funding of co-operation projectswithin network initiativesEU support programmeInnovative cooperation projects within the c...
16 co-operation projects23 May 2013© Clusterland Upper Austria LtdPage 86EFRE-Funding Kreatives HandwerkSubmitted projects...
Benefits for cluster and network partners23 May 2013© Clusterland Upper Austria LtdPage 87Knowledge transfer and managemen...
Information and communication platformCreates transparencyDetailed databasesFrequent company visits & interviews(approx. 1...
Customer Relationship ManagementSystem (CRM)A CRM-System is a database application, which allows a structured and ifnecess...
The CRM system23 May 2013© Clusterland Upper Austria LtdPage 90CRMNewsletter system• Subscriber administration• 29,000 sub...
Initiating and supportingcooperation projectsEstablishment of contacts betweenpotential project partnersRound table meetin...
Contents► Basic principles of Upper Austrian cluster and network policy► Structures and services Clusterland Upper Austria...
Contact & InformationDI (FH) Werner Pamminger, MBAClusterland Oberösterreich GmbHTel: +43 732 79810-5118Fax: +43 732 79810...
Clusters and networks in Upper Austria23 May 2013© Clusterland Upper Austria LtdPage 95Ecoenergy(Upper AustrianEnergiespar...
Clusters in Austria - Cooperations23. Mai 2013© Clusterland Oberösterreich GmbHSeite 96+Lower Austria+Salzburg+Lower Austr...
Mission & Vision23 May 2013© Clusterland Upper Austria LtdPage 102We are the competence center for co-operationfor busines...
Seite 10323. Mai 2013Regionale Wertschöpfungsketten sind verzahnt
Unser Kern-Thema:23. Mai 2013© Clusterland Oberösterreich GmbHSeite 104
The Cluster-Processing23. Mai 2013© Clusterland Oberösterreich GmbHSeite 105ProjectManagementworkingwithgroups„weknow, who...
Unsere Region – Unser Markt23. Mai 2013© Clusterland Oberösterreich GmbHSeite 106
page 107The Upper Austrian cluster policy is based onMichael Porter‘s cluster philisophy – cluster diamondCoincienceStateC...
page 108The Upper Austrian Plastics IndustryCompany strategy,structures andcompetitionRelated andsupportivebranchesFactors...
EnvironmentalTechnologyClusterOrganigram23 May 2013© Clusterland Upper Austria LtdPage 109General AssemblyTMGUpper Austria...
TCI2012 Innovation through cooperation
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Werner Pamminger on "Innovation through cooperation - cooperative project management as the key-activity of cluster-management" presented at the 15th TCI Global Conference, Basque Country 2012.

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TCI2012 Innovation through cooperation

  1. 1. "Innovation through cooperation -cooperative project management as the key-activity of cluster-management"
  2. 2. © Clusterland Upper Austria Ltd.If I was not here I would be probably …23 May 2013© Clusterland UpperPage 3
  3. 3. © Clusterland Upper Austria Ltd.The story how we got into clustermanager training…..Seite 4
  4. 4. © Clusterland Upper Austria Ltd.Upper Austria – leading Austrian regionin industry, technology and export23 May 20131.4 mil. inhabitants / 17 % of thepopulation12,000 km² / 14.3 % of area24 % of Austrian production value28 % of Austrian exports4.2 % unemployment rate**) National definition: all registeredunemployed (including seasonalunemployed) as a percentage of theworkforce potential (employed +unemployed)Distance in KilometersLinz to … in km in milesSalzburg 136 84,5Vienna 195 121,2Graz 235 146Prague 240 149,1Munich 276 171,5Laibach 415 257,9Budapest 440 273,4Milan 697 433,1Source: OÖ. Technologie- und Marketinggesellschaft
  5. 5. © Clusterland Upper Austria Ltd.Foundation of clusters & networks23 May 2013Page 619981999200020022003200420062009Until 2009-11 „NetworkEnvironmental Technology“PlasticsAutomotiveFurniture & TimberHealth TechnologyMechatronicsResource- and Energy EfficiencyEnvironmentalTechnologyDesign & MediaHuman Resources2013Information Technology
  6. 6. © Clusterland Upper Austria Ltd.Core strategyof Clusterland Upper Austria23 May 2013
  7. 7. Organisational detailsnot profit but performance orientatedFounded 12/2005Organization GmbH (Ltd.)ShareholdersTMG (61%), Chamber of Commerce (19.5%), Federation of Austrian Industry(19.5%)Advisory Board 8 – 14 company representatives per cluster/nwPartners 1,837 companies (85 % SME); 260,000 employees; € 64,2 bn turnoverCluster- and NetworkCooperation Projects411 with 1,712 partners (since start)Events 1,579 with about 61,000 participants (since start)Budget ~ € 6.2 mil. (2012)Employees 41.3 (full time equivalent)Self financing ratio 74 % (2011); specific clusters about 95%23 May 2013© Clusterland Upper AustriaPage 8As per 2012-12-31
  8. 8. 0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Selffinancingin%AC KC MHC GC MC NDM NHR UC NREESelf-financing of cluster initiatives23 May 2013© Clusterland Upper Austria LtdPage 9
  9. 9. Facts & Figures23 May 2013© Clusterland Upper Austria LtdPage 10Clusterland Upper Austria Start Partners SMEs (~in %) Sales bn €WorkforcethdsAutomotive 07/1998 210 68 25,4 88,3Plastics 04/1999 446 83 15,7 45,5Furniture & timber construction 01/2000 280 96 2,4 16,0Health Technlogy 03/2002 228 85 4,7 38,2Mechatronics 01/2003 334 87 10,8 56,7Environmental Technology 01/2006 128 89 5,2 15,0Design & Media 01/2004 81 k.A. k.A. k.A.Human Resources 01/2004 130 k.A. k.A. k.A.Resource- and Energy Efficiency 05/2009 k.A. k.A. k.A. k.A.TOTAL (cum.) 1.837 85 (avg.) 64,2 259,7Per 2011-12-31
  10. 10. Benefits for cluster and network partners23 May 2013© Clusterland Upper Austria LtdPage 11Knowledge transfer and management in the networkRegular specialised events; 1,579 events with 60,963 participantsSupporting companies as they enter new marketsCooperations with European regions, EU-projectsInitiating and supporting cooperation projects411 cooperation projects with 1,712 partners; 65 % new products,26 % new production processes, 10 % specific qualificationsInformation platform as springboard for increased successDatabases, counseling interviews, quarterly journals, company directories…Positioning the partners both home and abroadTechnology presentations, branch image, trade fairsInformation andCommunicationQualificationCooperationMarketing & PRInternationalisation
  11. 11. 23 May 2013© Clusterland Upper Austria Ltd„Innovation through cooperation“• counseling interviews• print media• newsletters• databases• …1,500 counseling interviews p.a.29,000 newsletter subscribers46,000 DB documents• symposiums• workshops• study trips• contact meetings• …About 1,600 events with61,000 part. in 14 years,170 events with 6,000 part. p.a.• government fundedprojects• EU-Projects• exchange of experiencesWithin the last 14 years: 411 projectswith 1,712 companies,870 cooperative measures.Support of the cooperationprocessSeite 12.„Lighthousetower projects“PermanentCooperationsInfo-platformEventsCooperation-projects
  12. 12. Initiating and supportingcooperation projectsEstablishment of contacts betweenpotential project partnersRound table meetings involving companiesinterested in cooperationSupport during the grant application processSince 1998 active initiation of411 cooperation projects with 1,712 companies870 cooperative measuresCurrently 23 national & EU projects23 May 2013© Clusterland Upper Austria LtdPage 13
  13. 13. Description of cooperation-process23 May 2013© Clusterland Upper Austria LtdPage 14Starting point:• events• market observation• company visits• advisory boardSupport by:• newsletters• contacts• database• company visitsSupport in:•moderation•project structuring• proposal writing• ev. submission for fundingWorking out of:• press information• press conferences• eventsSupport in:• preparation of interim reports• preparation of the final reportSupport in:• moderation• administration• cooperation agreementsideafindpartnersstructuringprojectkick-offimple-mentationdissemination
  14. 14. Cooperation project overview(cluster initiatives)23 May 2013© Clusterland Upper Austria LtdPage 15Total Funding volume € 20.20 mil.Total Project volume € 92.02 mil. app. 1:4.5Reference period: 10-11-01 – 11-12-12reference date: 11-12-11excl. projects of LC, OECAC KC MHC GC MC UC ∑Total number of projectssince start(submitted, on-going and completedprojects)71 113 93 39 53 10 379Total participating partnerssince start(incl. double entries)336 477 430 140 178 33 1,594Cooperative initiatives since start 780
  15. 15. Experiences after 13 years ofcluster activities339 projects with more than 1,437 participating companies77 % of the companies continue working together with their partnersfrom cooperation projects, after these are officially over (the range goesfrom relationships between customers and suppliers up toestablishments of joint ventures)89 % of the projects could have not been carried out – or not in thispositive way – without the supportreceived from the cluster. One usuallywould have done without working togetherwith other companies.Cluster partners grow faster thannon-cluster partners(e.g. plastics cluster: +8 % p.a. / + 750 jobs p.a.)23 May 2013© Clusterland Upper Austria LtdPage 16Source: Kundenzufriedenheitsanalyse 2009, conducted by market-InstitutOhler, Fritz: Evaluierung der oberösterreichischen Clusterinitiativen, 2001Schneider,/Holzberg: Volkswirtschaftliche Analyse ausgewählter Maßnahmen der oö Standort und Technologiepolitik, 2003Jährliches Wachstum in %02468101214Mitarbeiterzahl Umsätze Produktivität(Umsätze proMitarbeiter)Exportquote F&E-Quotein%Automobil-Cluster (AC) Österr. Fahrzeugindustrie
  16. 16. „Cooperation is an Upper AustrianCore-competence“23 May 2013© Clusterland Upper Austria LtdPage 17
  17. 17. 5th Cluster Academy3 days workshop on how to build up and manage successfullycluster-initiativesBenefit from14 years of experience in Upper AustriaA wide range of practical information on servicesInsights into Clusterland OÖ GmbHInputs on how processes could beimplemented in other regionsTarget groupAnyone with interest in operational clustermanagement23 May 2013© Clusterland Upper Austria LtdPage 18Cluster Academy 22 to 24 April 2013
  18. 18. 23 May 2013© Clusterland Upper Austria LtdPage 19
  19. 19. 23 May 2013© Clusterland Upper Austria LtdPage 20
  20. 20. WHO is excellent?23 May 2013© Clusterland Upper Austria LtdPage 21
  21. 21. Contact & InformationWerner PammingerClusterland Oberösterreich GmbHTel: +43 732 79810-5118Fax: +43 732 79810-5110werner.pamminger@clusterland.atwww.clusterland.atClusterland Oberösterreich GmbH supports cluster and network initiatives. Itpromotes innovation through cooperation and competence in order to enhance thecompetitiveness of enterprises.All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed inany form or by any means without prior written permission of Clusterland Oberösterreich GmbH.23 May 2013© Clusterland Upper Austria LtdPage 22
  22. 22. BACKUP23 May 2013© Clusterland Upper Austria LtdPage 23
  23. 23. CCP – Automotive ClusterBest Practice Examplepage 24Titel:Lightweight vehicle door construction made of plastic foam sandwich materialPartners:Hammerschmid Maschinenbau GmbH, Haidlmair GmbH, Animation & TechnikTopic:Based on the development of a foamed plastic sandwich with an integral density of 150 kg/ m³ (mono-material), a prototype of a vehicle door, made of polypropylene, should beconstructed by Hammerschmid. The aim of the project was to develop and optimize thewhole construction-process of extensive 3D-sandwich components.Results:Prototype of a vehicle door made of polypropylene sandwich componentsDevelopment of polypropylene foam for crash-elementsUse of sandwich material in a electric vehicleHammerschmid won the NoAE-Innovations-Competition in 2009
  24. 24. CCP – Plastics ClusterBest Practice Examplepage 25Title:Technology and product development of car body panels in plasticsPartners:Rosenbauer International AG, ProfitLogistics Inh. Pammer Marcus, Senova KunststoffeGmbH & Co. KGTopic:After knowledge building in plastics and the analysis of the components concerningfunctionality, quantity and actual system costs,the prototypes were produced and mass-production started.Results:Implementation of the thermoforming process for the production of car body panels of fireengines. System costs were optimised, the number of components and productcomplexities were reduced by increasing functionality – so a surplus in innovation andtechnology for all project partners could be achieved.New system including theblue light housing andfixation of the lamp
  25. 25. CCP – Furniture & Timber ClusterBest Practice Examplepage 26Title:Qualification and market positioning of the joiner cooperation group „AtterseeWerkstätten“Partners:Tischlerei Gebrüder Rebhan GesnbR, Tischlerei Johann Dachs, Tischlerei RobertKollross, Tischlerei Günther WendlTopic:Based on a SWOT analysis of each enterprise, a "strategic market positioning concept 2015"was worked out, range of offered services and definition of targeted customers included.Accompanying this, internal training and a customer relationship management system wereimplemented.Results:The existing group expanded to 11 partners with different subsections and positioned as anexpert for the entire interior as well as a specialist for the redevelopment area.(www.atterseewerkstaetten.com)
  26. 26. CCP – Health Technology ClusterBest Practice Examplepage 27Title:TMon – temperature monitoring: device to document the wearing time (discipline) ofdental bracesPartners:Handelsagentur Ing. Gerhard Gschladt, Ziehesberger Elektronik, M&W Zahntechnik GmbHTopic:The aim of the project was to develop the first fully electronic system which monitores thewearing time of removable dental braces. The advantages are that these monitoringrecords enable the review of the patient´s wearing-discipline as well as the qualitativeevaluation of the therapeutic appliance and the dentist. This system serves as a protectionof both, patients and doctors.Results:Development of a prototype for the microchip which is integrated in the braces toperiodically measure the temperature.
  27. 27. CCP – Mechatronics ClusterBest Practice Examplepage 28Title:Discharging Robotics – layer machine benefits from air musclesPartners:FerRobotics Compliant Robot Technology GmbH, SPG International GmbH, Institute forRobotics Johannes Kepler University of LinzTopic:Construction and prototyping of a pneumatically force controlled robotics for discharchingany plasticised extruder profiles in combination with an automated palletisation system.Results:There was no economical automated profile finishing system on the market. The newtechnology allows compact palletising also of different profile dimensions. Close Co-operation and know-how exchange between the project partners succeeded in a prototypeand will guarantee further progress to series production readiness.The soft Robotics is easy toprogram and able to sensefree positions in the box.
  28. 28. CCP – Environmental Technology ClusterBest Practice Examplepage 29Title:Mobile flood protectorPartners:Europlan Wassermair GmbH, LEBAU Partnernetzwerk & Bau GmbH, TIZ Landl –Grieskirchen GmbHTopic:During the project there was developed a completely new, unique style of flood protector.The easy handling guarantees a rapid assembling: Even with short advance warning time,the system is applicable promptly. Because of the modular construction, single segmentscan be connected trouble-free. A flexible system where every needed length and shape canbe realised.Results:Development of a mobile flood protector, which is applicable rapidly and simply foreveryone.The mobile flood protector intest-use.
  29. 29. Cooperation projectsDevelopment 1998-2011 (cumulated figures)23 May 2013© Clusterland Upper Austria LtdPage 300204060801001201998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011ACKCMHCGCMCUC
  30. 30. Lighthousetower projects„Clean Motion Offensive“Electric Mobility project: 12 partners develop cost-efficient componentsAim: development and preparation of mass production of key technologies for Electric Mobility„Kunststoffstandort Oberösterreich“ – a region for plasticsProject of the Plastics Cluster and TMG: Positioning of Upper Austriaas a plastic region with the highest potential for innovationAim: increase importance of industry and material in the public,educate enough qualified young people„möbel austria“Austrian furniture manufacturers association to implementa central Austrian furniture trade fair, organized by theFurniture and Timber ClusterThe industrys largest and most important project that wasconducted at cluster level so far ; 2,000 attendees (plus 600visitors in an exhibition-day for end consumers) and 22 exhibitorsat the last exhibition in May 2011;23 May 2013© Clusterland Upper Austria LtdPage 31
  31. 31. European Cluster Excellence InitiativeAim: Definition and research of European quality indicators forcluster management, set-up of a European Club of Cluster ManagersEC DG Enterprise & Industry, – CIP-Programm (Competitiveness and InnovationFramework Programme)Funding period: 1.9.2009 – 31.8.2012, 50% co-financingProject coordinator: IESE (E)Project partners: VDI/VDE (D), MFG (D),CDIF (F), University S-Denmark (D),Baltic Innovation Agency (Estonia),Croatian Empl. Ass. (HR), ecoplus (A),GCAT (E), MGYOSZ (H), Inno Norge (N),Clusterland (A)23 May 2013© Clusterland Upper Austria LtdPage 32
  32. 32. page 35Excellence in WHAT?ClusterMappingClusterManagementClusterPoliciesFocus of ClusterlandUpper Austria
  33. 33. orWHO is excellent?© Christoph Beer
  34. 34. © Clusterland Upper Austria Ltd. page 37Cluster organisations? …TOP-DOWNBOTTOM-UPOR
  35. 35. © Clusterland Upper Austria Ltd. page 38Top-down vs. bottom-up approachOPERATIONS – bottom-upSET-UP – top-down
  36. 36. © Clusterland Upper Austria Ltd. page 39Top-down SETUPStart for cluster organisations inthe strategic program „StrategicProgram Upper Austria 2000+“Seed-financing in the beginning,private-public-partnership after start-up phase(integrated) agency as carrier for the cluster organisationsSynergies through common back-office solutionsTOP-DOWN
  37. 37. © Clusterland Upper Austria Ltd.Customer Relationship ManagementSystem (CRM)A CRM-System is a database application, which allows a structured and ifnecessary the automated compilation of all customer-contacts and data.Compilation of company contacts, company visits, discussion notes,correspondence, invitations, newsletters, events, participation, cancellation,projects: ideas, realisation, subsidies, project partners; requests, cluster supportetc.Data in CRM-system of Clusterland Upper Austria Ltd.40,000 companies87,000 persons2,000 events550 projects46,000 documentspage 40
  38. 38. © Clusterland Upper Austria Ltd.The CRM systemCRMNewsletter system• Subscriber administration• 29,000 subscribersWebsites• List of partners• projects• eventsOnline-Maintenance• Partner dataAccounting• Invoice recipient• Start invoice dispatchsmartphone• Partner datae-mail• Outgoing• Incomingpage 41
  39. 39. © Clusterland Upper Austria Ltd. page 42Bottom-up OPERATIONSNo top-down issues or priorities on issuesGovernance through branch advisory boardsFocus on company visits through cluster-staffFocus on innovation through cooperative-projectsYoung, motivated employees + senior branch consultants(temporary in the start-up phase)BOTTOM-UP
  40. 40. © Clusterland Upper Austria Ltd. page 43KSF when seeting up a cluster organisation1. Absolute number of companies in a sector in a region2. Build on Regional Strengths3. Cluster (not narrow branche) - existence of regional value chain4. Cluster management as sole activity of the organization and oneagency principle (EoS, X-innovation)5. Proof of concept – cluster management is in the defense at thebeginning6. PPP-collarboration and financing7. Mid- and long-term orientation (just little quick wins)8. The one key for success: Mid- and long-term perspective for Clustermanagers and their staff
  41. 41. © Clusterland Upper Austria Ltd.Conclusionpage 44Cluster management as sole activity of theorganizationMid- and long-term orientation (just little quick wins)The one key for success: Mid- and long-termperspective for Cluster managers and their staff
  42. 42. © Clusterland Upper Austria Ltd. page 45Development of self-financing rate ofUpper Austrian cluster initiativesSubstantial contribution at the beginnig from the local government(Upper Austrian government„s “Fund for the Future”) – € 20 millionfrom 1998 – 2005; € 15 million from 2005 - 2010Strong commitment to a private-public-partnership (PPP) financialsystem from the beginningSteady increasein the level ofself-financingto 70+ %at a rate of rd.10 % per year
  43. 43. © Clusterland Upper Austria Ltd. page 46Development of self-financing rate ofUpper Austrian cluster initiativesRise in sales (membership fees, services, projects etc.) by +310%(2005 = € 1,266.203 up to 2011 = € 3,936.652 => + € 2,670.449)Increase in marterial costs by +27%(2006 = € 1,946.695 (2005 is not compareable) up to 2011 =€ 2,476.401 => + € 529.706Increase of personal costs by + 12%(2005 = € 2,164.424 down to 2011 = € 2,483.029 => + € 318.605)Rise of self-financing-rate from 42% in yr. 2005 up to 75 % in yr.2011Rise of self-financing-rate up to 95,3% in some clusters!
  44. 44. © Clusterland Upper Austria Ltd. page 47Distribution of revenues Clusterland Ltd. in 20107%1%23%33%4%32%0%Advertisements, mediaMarketing supportQualification, trainingsProjectsInternational activitiesMembership feesothersDistribution of revenues Clusterland Ltd.
  45. 45. © Clusterland Upper Austria Ltd. page 48Distribution of revenues Clusterland Ltd.2011
  46. 46. © Clusterland Upper Austria Ltd.From public to private financing of clusterorganisations• Example Mechatronics Clusterpage 49
  47. 47. © Clusterland Upper Austria Ltd. page 50Financial development of MC 2006-2011
  48. 48. © Clusterland Upper Austria Ltd. page 51Financial development of MC 2005-2011
  49. 49. © Clusterland Upper Austria Ltd. page 52INFORMATION & COMMUNICATIONQuarterly journals, partner profiles, company visits, etc.Revenues 2006 – 2011 from € 2.670 to € 37.010 -> + 1.286%Cost of Materials 2006 – 2011 from € 17.300 to € 22.843 -> + 32%QUALIFICATION & TRAININGConferences, experts & regular meetings, company tours, seminars, event management, etc.Revenues 2006 – 2011 from € 85.060 to € 176.048 -> + 107%Cost of Materials 2006 – 2011 from € 62.300 to € 116.254 -> + 86%COOPERATIONInitiation, project management services, moderation of experience exchange groups, etc.Revenues 2006 – 2011 from € 6.660 to € 59.600 -> + 795%Cost of Materials 2006 – 2011 from € 4.870 to € 21.589 -> + 343%Financial development of MC 2006-2011
  50. 50. © Clusterland Upper Austria Ltd. page 53MARKETING & PRInfo-materials, fairs & exhibitions, marketing & pr services, location/sector marketing, etc.Revenues 2006 – 2011 from € 9.470 to € 63.586 -> + 571%Cost of Materials 2006 – 2011 from € 19.390 to € 65.419 -> + 237%INTERNATIONALISATIONParticipation in international projects, exhibitions, etc.Revenues 2006 – 2011 from € 15.132 to € 102.692 -> + 578%Cost of Materials 2006 – 2011 from € 10.147 to € 36.146 -> + 256%INTERNALAdvisory board, membership-fees, internal organisation, cooperation with other regions etc.Revenues 2006 – 2011 from € 91.706 to € 213.817 -> + 133%Cost of Materials 2006 – 2011 from € 3.947 to € 52.849 -> + 1.238%TOTALRevenues 2006 – 2011 from € 210.700 to € 672.370 -> + 219%Cost of Materials 2006 – 2011 from € 118.070 to € 317.355 -> + 168%Financial development of MC 2006-2011
  51. 51. © Clusterland Upper Austria Ltd. page 54Five central segments of customer needsrequire different servicesKNOWLEDGEDRIVENSeeking for expertsknowledge andinformationOUTSOURCERoutsourcing ofactivities, subcontractingSALESMANSeeking for newsales potential andmarket opportunitiesTEAMPLAYERCooperation &collaboration, jointactivitiesNETWORKERSystemimpact, image, reputation, visibility withinnetwork
  52. 52. © Clusterland Upper Austria Ltd. page 55Walk in your customers shoesExample: characteristics of networkersExpected benefit from cluster Further characteristics- likes to take on responsibility- visibility within network- socialising (regional but also international)- long term orientation- first hand information about network and systemactivities- positive image of cluster- possibilities to impact system/network- size/quantity and quality of cluster/network toeasily build up new contacts with internationalexperts, politicians, decision makers, etc.- strategic thinking- networker also within company- are part of more than one professional or socialnetwork- loyal customers- hardly any cost pressure, knows about benefitisof networking- open minded for new ideas, contacts, services- willing to take the time for networking/clustering- well accepted/good standing within sector- potential advisory board membersTendency Attractiveness for cluster- Networking / Socialising will become moreimportant- know-how for maneuvering within networks willgrow (XING, MySpace, Facebook, etc.)- Multiplicators, door openers- interested in future development of cluster- Willingness to invest into cluster activities- Interesting people attract other people
  53. 53. © Clusterland Upper Austria Ltd. page 56Walk in your customers shoesExample: characteristics of networkersExisting services within cluster Ideas for new services- Annual conferences- Key note speakers- Transparency within cluster (qualified informationabout other members)- Advisory board- Marketing & Public relations- Interviews, testimonials- company tours/study trips- Cooperation exchange- Media coverage- Sponsoring, advertisement- Informal discussions with high level executives- Exclusiveness/special events, seminars- Cross cluster events, new ideas from othersectors- Cross regional study trips- Round tables with politicians, regional stake-holders- exclusive-membership „Silver-Gold-PlatinMembership“Challenges / necessary adaption- Professionalization of all offered services in terms of visibility within network, possibility for systemimpact, exclusiveness- Exploiting multiplicator effects- Possibility for system change/impact (new funding schemes, interference with higher education policy)
  54. 54. Automotive Cluster (AC)23 May 2013© Clusterland Upper Austria LtdPage 57209 partners, of these136 SMEs131 producing companies9 OEMs93 suppliers33 companies*74 service providers &institutions **including multiple affiliations, including non-automotive specific OEMs
  55. 55. 23 May 2013© Clusterland Upper Austria LtdPage 58AC-Partners - all branch segments ofvalue chain embedded2nd Tier supplier 1st Tier supplierLogistics Companies IT service providersTool makers Mold ConstructionOEM/customers/branchesRaw/basematerialsN Tier suppliersuppliers93 companiesEngineering service providers research institutionMechanical and Plant Engineers9OEM74 companies33 companies
  56. 56. Partner companies with the highestturnover - AC23 May 2013© Clusterland Upper Austria LtdPage 59
  57. 57. Plastics Cluster (KC)23 May 2013© Clusterland Upper Austria LtdPage 60Raw Materials/RecyclatePolymer ProcessingMachinery, Tooling,Mould ConstructionInstitutesServices171 86493189Total:426 partners
  58. 58. Incorporating the whole value-chain426 Partners23 May 2013© Clusterland Upper Austria LtdPage 61Recyclate producers (12)Raw material producers/retail (37)ServiceCompanies(89)Institutions(31)Mechanical Engineering (54)Dye and tooling production (32)OEM (Original Equipment Manufacturer)Plastics Processing (171)Tubes Profiles Vehicle IndustryPackaging Medical Industry Optical applicationsSanitation / HygieneStructural Industry……Aircraft ManufactureTextile applications Sport / Leisure / Household / Office
  59. 59. Partner companies with the highestturnover - KC© Clusterland Upper Austria LtdRaw materials/Recycling tradersPolymer ProcessingMachineryTooling/MouldConstructionSuppliers of plastics-related servicesTechnologyTransfer BodiesSeite 62
  60. 60. Furniture & Timber ConstructionCluster (MHC)Cluster facts and figures Partner structureNumber of partners: 262Turnover: € 2,15 bnEmployees: 15,000Export-Quota: 36 %23. Mai 2013© Clusterland Oberösterreich GmbHSeite 6344%31%9%9%5% 2%0-910-4950-99100-249250-1000>1000
  61. 61. MHC-Partner – all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 64raw-materialsupplier/basicmaterialfurniture producerkitchen furnitureliving room furniturechairsmattress, bedsystemsetc.carpentry/timerconstruciontsdetachedhouses/apartementsdomesticarchitecture (multi-storey)public buildingsconstruction material/supplyingcomponentssawing and planing productsconstruction elementsplate materialetc.building panelswindowsdoorswinter gardenscladdingsetc.architecture, design, planning, constructionarchitectmethods engineeretc.research and developementprofessional traininguniversity, technical collegeadvanced training instituteetc.customer/branchecarpentersfurniture carpentersbuilding carpentersobject carpentersassemblingcarpentersetc.28 companies35 companies14 companies33 companies15 companies66 companies 31 companiesservicesspecialist councelingbusiness consultancyother servicesetc.machines/toolsmanufacturing planttoolssoftware/control systemsetc.supplimentarysubsectionselectro-technicssanitary/heatingroofer/tinnermaster-buildercontract manufacturedrawersblankdrillingmillingetc.3 companies 9 companies 1 company 23 companies
  62. 62. Partner companies - MHC23. Mai 2013© Clusterland Oberösterreich GmbHSeite 65Nummer Eins bei Möbel Starke Potenziale im Holzbau
  63. 63. Partner companies - MHC23. Mai 2013© Clusterland Oberösterreich GmbHSeite 66LeistungsfähigesZuliefernetzwerkAus- undWeiterbildung, F & E
  64. 64. 23 May 2013© Clusterland Upper Austria LtdPage 67Structure of the ClusterAlong the whole value chainSuppliersManufacturersDistributorsHealth Care ProvidersResearch & DevelopmentMedicalDevicesFacilitiesSpecialServicesPharma&BiotechMedicalProductsfordailyuseTherapeuticAids
  65. 65. GC-Partner – all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 68raw-materialsupplier/basicmateriaServices Software & IT Cleanrooms & hygiene etc.Healthcare institutions Hospitals Rehabilitation centres Healthcare providersSuppliers Medical devices Facilities Products for daily medicalneeds Medical/therapeuticalappliancesManufacturers Medical products Facilities Pharma- and Biotechnology Products for medical needs Software Hospital equipmentDistributors Medical products Products for daily medicalneeds Medical/therapeuticalappliancesR&D/Educational Institutions Competence centres Academic/non academic R&D institutions Collages, Universities of appliedscience, etc.OEM/customer/sector56 partners 15 partners36 partners47 partners 45 partners 15 partners
  66. 66. Partner companies - GC23 May 2013© Clusterland Upper Austria LtdPage 69
  67. 67. Mechatronics Cluster (MC)23 May 2013© Clusterland Upper Austria LtdPage 70
  68. 68. MC-Partners - all branch segments ofvalue chain embedded23 May 2013© Clusterland Upper Austria LtdPage 71Technology- andComponentsub/suppliers Engines Gears Sensors Control systems etc.Manufacturer ofsemi-finishedproducts; Refining Metals Base materials Semifinished prod. etc.Mechanicalengineering Machine toolmanufacturing Custom machines etc.Plant builderPhase-to-phasemanufacturingsystems Plant building etc.Organizational Services Consultants Software & IT etc.Technical Services Construction Engineering etc.Educational establishments FH„s Universitäten etc.R&D Institutions Competence centres academic/non academicinstitutionsetc.OEM/customers/branchesRaw/basematerialsEquipment &apparatusconstruction Tank construction Pressure equipment Control boxes etc.50 partners 49 partners17 partners 64 partners 29 partners 42 partners 36 partners31 partners 7 partners
  69. 69. Partner companies with the highestturnover - MC23 May 2013© Clusterland Upper Austria LtdPage 72
  70. 70. Environmental Technology Cluster (UC)Founded: Nov 2009(01/06 – 11/09 „Network EnvironmentalTechnology“)Focus: Initiation and monitoring ofnational and international projects inthe field of environmental and energytechnology. Know-how and Know-who-transferClose cooperation withNetwork Resources and EnergyEfficiency (NREE)23 May 2013© Clusterland Upper Austria LtdPage 73
  71. 71. UC-Partner – the various industrysegments23 May 2013© Clusterland Upper Austria LtdPage 74EnvironmentalTechnology -supplier~ 80 companiesWater, AirWaste / RecyclingService companies~ 50 companiesTechnical service companiesOrganisational service companiesEnvironmentaltechnology –user~ 10 companiesResource efficiencyEnergy efficiencyTraining- & research facilities~ 15 companies
  72. 72. Partner companies UC23 May 2013© Clusterland Upper Austria LtdPage 75
  73. 73. NetworkHuman Resources (NHR)23 May 2013© Clusterland Upper Austria LtdPage 76The intersectionalinformation- and communication platformin the Human Resource ManagementContacts+ generate knowledge+ learn from the best+ focus on cooperation= Network Human Resources
  74. 74. NetworkHuman Resources (NHR)Activities and AimsEncouragement of a unified HR-understandingand awareness for innovative HR-managementDevelopment and servicing of a platform forHR-knowledgeIntensification of the HR-know-how andcompetenceFormulation and promotion of joint regionaland nationwide activities23 May 2013© Clusterland Upper Austria LtdPage 77
  75. 75. HR-Management – added value of NHR23 May 2013© Clusterland Upper Austria LtdPage 78Events(Expert- and Best-PracticeFora, Presentations)723 Participants(2010-2011)Specifitopics(generatedbythenetwork)SOSCooperativeMeasures(Developmentinterviews, Workshops…)167 Participants(2010-2011)CooperationProjects65 Partners(all NCPswithin NHR)Network of consultants (parted in competence fields ) – currently 10 partners involvedProgrammes and Initiatives(Cross Mentoring, HR-Management survey, „Arbeitsplatz 2020“, K3, JIDT,…)147 partners participated in programmes (2010-2011)666 participants at our events (2010-2011)HR-marketingDeploymentRecruiting Development RetentionHR-ManagementLayoffDevelopmentofHR-Management:FromCost-CenterstoaValuableHR-BusinessPartner
  76. 76. Partner companies - NHR23. Mai 2013© Clusterland Oberösterreich GmbHSeite 79
  77. 77. NetworkDesign & Media (NDM)© Clusterland Oberösterreich GmbHThe network Design & Media is a cross-sectorial information platformwith a focus on design management, product design andcommunication design.The network supports companies to achieve a sustainableimplementation of the factor design. The goal is to accelerate the use ofdesign in the companies product- and communication strategies.23 May 2013Page 80
  78. 78. Network DevelopmentINFORMATIONCorporate communicationsCOOPERATIONTeamwork/compiling results togetherQUALIFICATIONExploring a focus issueINFORMATIONCounseling interviews= Elaborating specifictopics83 Partners27 PR-articles ,35.000 websiteviews,12 newsletters,2.500 recipients, 4.000 „DesignSignale“ (magazine)20 projectswith 54 partners1.015 participants2010/2011133 counseling interviews2010/2011
  79. 79. Partner companies - NDM© Clusterland Oberösterreich GmbHPage 8223 May 2013
  80. 80. NetworkResource- andEnergy Efficiency (NREE)23 May 2013© Clusterland Upper Austria LtdPage 83Start: May 2009until 2-2011 designated as Network Energy Efficiency (NEE)Focus: Investigation of energyefficiency of industrial production,initiation and monitoring of projectsrelated to the energy efficiency ofindustrial manufacturing processesWorks closely together with theEnvironmental Technology Cluster
  81. 81. Object Innovative cooperation projects within thecluster-initiativesCooperation criteria  At least three companies At least one SMECosts eligible for funding Personnel costs, external services,consulting and other costsFunding amounts 30 % of the costs eligible for fundingMax. funding per cooperation partner: € 30,000 (‘technological’ projects)€ 15,000 (‘organizational’ projects)Max. funding per project: depending on number of projectpartners(‘technological’ projects)€ 45,000 (‘organizational’ projects)Co-operation projects cluster-initiatives,funded by Upper Austrian government23 May 2013© Clusterland Upper Austria LtdPage 84Projects also involving several Austrian regions are being funded! (e.g. Lower Austria, Salzburg)
  82. 82. Funding of co-operation projectswithin network initiativesEU support programmeInnovative cooperation projects within the cross-sectorial networksAt least three companies, at least two of them SMECosts eligible for funding: Personnel costs, external services, consulting and othercostsFunding amounts: 30 % of the costs eligible for funding; max. € 25,000 per projectpartner; max. € 100,000 in total23 May 2013© Clusterland Upper Austria LtdPage 85
  83. 83. 16 co-operation projects23 May 2013© Clusterland Upper Austria LtdPage 86EFRE-Funding Kreatives HandwerkSubmitted projects 6 4Participating partners 32 8On-going projects 5 1Participating partners 20 2Total number of projects (since start) 11 5Total Participating partners (since start) 52 10Project volume € 2.8 mil. € 773,000Funding volume € 1.2 mil. € 180,000app. 1:2 app. 1:4Reference period: 09-01-01 - 09-12-31Reference date: 09-12-31
  84. 84. Benefits for cluster and network partners23 May 2013© Clusterland Upper Austria LtdPage 87Knowledge transfer and management in the networkRegular specialised events; 1,214 events with 48,426 participantsSupporting companies as they enter new marketsCooperations with European regions, EU-projectsInitiating and supporting cooperation projects339 cooperation projects with 1,437 partners; 64 % newproducts, 25 % new producion processes, 11 % specificqualificationsInformation platform as springboard for increasesuccessDatabases, company interviews, quarterly journals, companydirectories…Positioning the partners both home and abroadTechnology presentations, branch image, trade fairsInformation andCommunicationQualificationCooperationMarketing & PRInternationalisation
  85. 85. Information and communication platformCreates transparencyDetailed databasesFrequent company visits & interviews(approx. 150 p.a. per team)Interactive cluster homepagesMonthly newsletters to 500 – 2,000 contactsper cluster or networkQuarterly journalsCompany directories23 May 2013© Clusterland Upper Austria LtdPage 88
  86. 86. Customer Relationship ManagementSystem (CRM)A CRM-System is a database application, which allows a structured and ifnecessary the automated compilation of all customer-contacts and data.Compilation of company contacts, company visits, discussionnotes, correspondence, invitations, newsletters, events, participation, cancellation, projects: ideas, realisation, subsidies, project partners; requests, clustersupport etc.Data in CRM-system of Clusterland Upper Austria Ltd.40,000 companies87,000 persons2,000 events550 projects46,000 documents23 May 2013© Clusterland Upper Austria LtdPage 89
  87. 87. The CRM system23 May 2013© Clusterland Upper Austria LtdPage 90CRMNewsletter system• Subscriber administration• 29,000 subscribersWebsites• List of partners• projects• eventsOnline-Maintenance• Partner dataAccounting• Invoice recipient• Start invoice dispatchPDA• Partner datae-mail• Outgoing• Incoming
  88. 88. Initiating and supportingcooperation projectsEstablishment of contacts betweenpotential project partnersRound table meetings involving companiesinterested in cooperationSupport during the grant application processSince 1998 active initiation of339 cooperation projects with 1,437 companies115 cooperative measures14 national & EU projects23 May 2013© Clusterland Upper Austria LtdPage 92
  89. 89. Contents► Basic principles of Upper Austrian cluster and network policy► Structures and services Clusterland Upper Austria► Benefits for cluster and network partners► Annex: Overlook on clusters and networks23 May 2013© Clusterland Upper Austria LtdPage 93
  90. 90. Contact & InformationDI (FH) Werner Pamminger, MBAClusterland Oberösterreich GmbHTel: +43 732 79810-5118Fax: +43 732 79810-5110werner.pamminger@clusterland.atwww.clusterland.atClusterland Oberösterreich GmbH supports cluster and network initiatives. Itpromotes innovation through cooperation and competence in order to enhance thecompetitiveness of enterprises.All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed inany form or by any means without prior written permission of Clusterland Oberösterreich GmbH.23 May 2013© Clusterland Upper Austria LtdPage 94
  91. 91. Clusters and networks in Upper Austria23 May 2013© Clusterland Upper Austria LtdPage 95Ecoenergy(Upper AustrianEnergiesparverband)Food(Upper Austrian Chamberof Commerce)Logistics(Association for NetworkLogistics)
  92. 92. Clusters in Austria - Cooperations23. Mai 2013© Clusterland Oberösterreich GmbHSeite 96+Lower Austria+Salzburg+Lower Austria+Salzburg+Salzburg +Salzburg
  93. 93. Mission & Vision23 May 2013© Clusterland Upper Austria LtdPage 102We are the competence center for co-operationfor business networksWe initiate and support cooperation
  94. 94. Seite 10323. Mai 2013Regionale Wertschöpfungsketten sind verzahnt
  95. 95. Unser Kern-Thema:23. Mai 2013© Clusterland Oberösterreich GmbHSeite 104
  96. 96. The Cluster-Processing23. Mai 2013© Clusterland Oberösterreich GmbHSeite 105ProjectManagementworkingwithgroups„weknow, whoknowswhat“
  97. 97. Unsere Region – Unser Markt23. Mai 2013© Clusterland Oberösterreich GmbHSeite 106
  98. 98. page 107The Upper Austrian cluster policy is based onMichael Porter‘s cluster philisophy – cluster diamondCoincienceStateCompany strategy,structures andcompetitionFactor DemandRelated andsupportive branches
  99. 99. page 108The Upper Austrian Plastics IndustryCompany strategy,structures andcompetitionRelated andsupportivebranchesFactorsDemandCoincidenceState+ gesamte Wertschöpfungskette vorhanden inkl.Rohstoffe und Maschinebau+ starker Maschinenbau in OÖ+ Nähe zu deutscher Chemie Branche (Rohstoffe)- Keine Polymerisation in OÖ+ Tradition in Kunststoff (Erfindungen50er – Anger: Extruder, Engel: SG,Chemie L.:PP, PE- Wissenschaftliche Infrastruktur+ Infrstrukturen / Transportwege+/- Kapital generell- Venture Capital+ gute Facharbeiter- hohe Lohnkosten- hohe Energiekosten- hohe Umweltauflagen+ kein PVC-Verbot in öffentlicherBeschaffung- Keine Uni in OÖ+ stabile Regierung / keine Schuldenlangfristige Konzepte 2000++ große OEM Industrie(Rotax, KTM, Voest, BMW, Fronius,Engel – wie kein anderesBundesland etc.)+ Nähe zu starken Wirtschaftsraum -BAYERN+ starke Rivalität (innovationswettbewerb) in* Extrusionswerkzeuge* Flüssigsilikon-Verarbeitung+ starke Rivalität* Werkzeugbau* Custom-Moulders+ Recyclingmaschinenbau
  100. 100. EnvironmentalTechnologyClusterOrganigram23 May 2013© Clusterland Upper Austria LtdPage 109General AssemblyTMGUpper Austrian Chamber of CommerceFederation of Austrian IndustryManagementWerner PammingerAutomotiveClusterThomasEderMechatronicsClusterChristianAltmannPlasticsClusterChristianAltmannFurniture &TimberconstructionClusterJürgenMüllerHealth TechnologyClusterPhilippWittmannNetworkHumanResourcesAndreasGeiblingerNetworkDesign &MediaRainer C.PreisingerA. Board A. Board A. BoardA. BoardA. BoardAdvisory BoardSpeaker: Michael TeufelbergerA. BoardNetworkResource- andEnergyEfficiencyA. BoardManagement ServicesControllingEU-ProjectsEvent-ManagementCorporate CommunicationsOrganisational DevelopmentA. BoardMarkusManz
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