Strategic design thinking and hands-on design
tools for innovation in business models and
products in clusters
Anna-Lena G...
Does one design method fit all?
Innordica Design Anna-Lena Gull
Supplier 2
Supplier 1
Supplier 3
One-stop shop?
Innordica Design Anna-Lena Gull
Arts & Crafts / Tourism
Innordica Design Anna-Lena Gull
Steel & Engineering
Innordica Design Anna-Lena Gull
Chaos phase.
People start talking to each other.
Guarding territories.
”Old” connections
Innordica Design Anna-Lena Gull
Workshop
Innordica Design Anna-Lena Gull
Meetings
Innordica Design Anna-Lena Gull
Connections grow stronger.
Some companies leave the group - OK!
One leading company.
New connections, goals and framework
...
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
Much stronger connections.
The leading company in command.
Building the business
Innordica Design Anna-Lena Gull
Hälsingevardag Hälsingefest Hälsingelyx
WHOPs
Wealthy Healthy
Older People
Active
families
Kategorin Hälsingevardag är
kop...
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
One-stop-shop!
Innordica Design Anna-Lena Gull
Innordica Design Anna-Lena Gull
One design method does not fit all,
but there is one for everyone!
Innordica Design Anna-Lena Gull
anna-lena.gull@innordic...
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TCI 2013 Strategic design thinking and hands-on design tools for innovation in business models and products in clusters

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By Anna-Lena Gull, Innordica Design, Sweden, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI 2013 Strategic design thinking and hands-on design tools for innovation in business models and products in clusters

  1. 1. Strategic design thinking and hands-on design tools for innovation in business models and products in clusters Anna-Lena Gull Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
  2. 2. Does one design method fit all? Innordica Design Anna-Lena Gull
  3. 3. Supplier 2 Supplier 1 Supplier 3 One-stop shop? Innordica Design Anna-Lena Gull
  4. 4. Arts & Crafts / Tourism Innordica Design Anna-Lena Gull
  5. 5. Steel & Engineering Innordica Design Anna-Lena Gull
  6. 6. Chaos phase. People start talking to each other. Guarding territories. ”Old” connections Innordica Design Anna-Lena Gull
  7. 7. Workshop Innordica Design Anna-Lena Gull
  8. 8. Meetings Innordica Design Anna-Lena Gull
  9. 9. Connections grow stronger. Some companies leave the group - OK! One leading company. New connections, goals and framework Innordica Design Anna-Lena Gull
  10. 10. Innordica Design Anna-Lena Gull
  11. 11. Innordica Design Anna-Lena Gull
  12. 12. Innordica Design Anna-Lena Gull
  13. 13. Innordica Design Anna-Lena Gull
  14. 14. Much stronger connections. The leading company in command. Building the business Innordica Design Anna-Lena Gull
  15. 15. Hälsingevardag Hälsingefest Hälsingelyx WHOPs Wealthy Healthy Older People Active families Kategorin Hälsingevardag är kopplat till och hämtar inspiration från vardagens arbete och liv på gårdarna och människorna som levde och arbetade där. Kategorin Hälsingefest hämtar sin inspiration i de stora festerna som följde livets rytm. Bröllop, begravningar barndop och husförhör. Kategorin Hälsingelyx är kopplat till de stora salarna, utsmyck- ningarna, överflödet och lyxen på hälsingegrårdarna. Innordica Design Anna-Lena Gull
  16. 16. Innordica Design Anna-Lena Gull
  17. 17. Innordica Design Anna-Lena Gull
  18. 18. Innordica Design Anna-Lena Gull
  19. 19. One-stop-shop! Innordica Design Anna-Lena Gull
  20. 20. Innordica Design Anna-Lena Gull
  21. 21. One design method does not fit all, but there is one for everyone! Innordica Design Anna-Lena Gull anna-lena.gull@innordica.com www.innordica.com

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