2. INTRODUCTION
• Kashmiri carpets dates back to 1341-1385 AD
• Moguls brought and introduced carpet weaving in India which
survived and flourished greatly.
• Overall total carpet exported last year was worth Rs 2600 crores
whereas the size of the domestic market was about Rs 200 crores.
• It is highly labour intensive industry.
• Major belts are Bhadohi – Mirzapur and Agra belt, Kashmir belt,
Panipat belt, Jaipur-Bikaner belt.
3. Value Chain For Kashmiri Carpet(Hand Made)
• Wool sorting and Washing
• Carding
• Spinning
• Dyeing
• Carpet Knotting
• Trimming
• Washing and Drying
• Final Touches
• Packing
• Payment
4. Bottlenecks
• Still old techniques prevail
• Pricing
• Unorganized sector
• Underdeveloped infrastructure
• Lacks global exposure
5. New Markets
• Developing Economies
• Digital Market
• Tier II and Tier III Cities
• Increase Domestic Market(Upper Middle Class).
7. 2.GOVERNMENT POLICIES
• Subsidies
• Technical Assistance
• Advertisement
• Improving Infrastructure
• Open Skill development Schools
3.Other Recommendation
• Upgrade and try to develop modern strategies for cost
minimization and profit maximization
• Train and develop new and existing skilled, semi-skilled and
unskilled manpower in order to update them for flexible business
environment
8. • Hiring skilled manpower, provide training and awareness about
latest technology and market trends.
• Maintain Cost Effective Production; Quality Standards, and
Reasonable Packaging of handicraft products.
• Cost Effective Distribution Development using both Physical and
Electronic Distribution Channel (Internet, e-Commerce)
• generate awareness in customer’s mind about all the advantages
that can be got from handloom uses
• Focus should be on brand promotion of the Kashmir handicrafts,
product development, assessment and survey of new and existing
markets, holding of exhibitions in international markets
9. Swot Analysis of Carpet Industry
Strengths
• Huge Market potential
• Cheap labour
• Suitable to Climatic conditions
• Huge employment opportunities
• Foreign revenue generation
• Eco-friendly.
• Needs less investment.
• Export oriented.
Weaknesses
• Underdeveloped infrastructure
• Lacks global exposure
• Lack of customer feedback system.
• Less interest among youths.
• Confined mostly to rural areas.
• Still old techniques prevail.
• Low wage structure in handicrafts.
• Unorganized sector
Opportunities
• Huge demand in both domestic as well as
international markets.
• Develops Tourism industry of J&K
• E-commerce to channelize handicraft
products of J&K.
• Handicraft products are also preferred by
Real Estate players to add value in their
businesses.
• Design sensibility.
Threats
• Counterfeiting.
• Stiff competition ahead.
• Deficit balance between supply & demand of
J&K handicrafts.
• Better technological support and R&D facility
in competing countries.
• Translation of skill to next generation.
• Huge inflating rates of raw material.
• Introducing low skilled labour.
